On-Premise Red Bull Manager

Description

On-Premise/Non-Traditional Manager (Red Bull)

Regular; Exempt

PURPOSE OF POSITION: To manage Red Bull on-premise/non-traditional sales initiatives across the state territory, working collaboratively with all Sales Representatives who have on-premise responsibilities. This position is responsible for driving Red Bull brand awareness, distribution, and sales growth in bars, restaurants, clubs, hospitality venues, catering, food service accounts, events, coffee shops/stands and festivals. The On-Premise Manager serves as the Red Bull brand expert and strategic partner to the sales team, providing guidance, training, and support to achieve company and Red Bull brand objectives throughout Montana.

RESPONSIBILITIES

Red Bull On-Premise Sales and Brand Management

• Develop and execute strategic sales plans to maximize Red Bull presence and sales in all on-premise channels.
• Build and maintain strong relationships with key on-premise accounts, venue owners/managers, bar staff, event organizers, and industry influencers throughout the state.
• Ensure availability and visibility of Red Bull products at point-of-sale across all on-premise accounts in the territory.
• Execute Red Bull's premium brand standards including the "Perfect Serve" protocol and in-store presentation excellence.
• Analyze sales data and market trends to identify opportunities and develop territory-specific action plans.
• Negotiate win-win partnership agreements with key accounts that drive mutual business growth.
• Identify and secure new on-premise business opportunities to expand Red Bull's market penetration.
• Monitor competitor activities in the on-premise channel and develop strategies to maintain Red Bull's competitive advantage.
• Track and report on key performance indicators including distribution, sales velocity, display execution, and market share.
• Coordinate with Red Bull representatives and resources to align local execution with national brand strategies; and,
• Prepare and present Red Bull business reviews and strategic recommendations to leadership.

Events and Activations

• Plan and execute Red Bull activations at key events, festivals, and third-party venues to drive brand awareness and product trial.
• Coordinate event logistics including staffing, materials, and execution to ensure premium brand representation.
• Develop relationships with event organizers, promoters, and venues to secure Red Bull presence at high-profile events.
• Manage event recaps, reporting, and ROI analysis for all on-premise activations.
• Represent Red Bull at industry events, networking functions, and community gatherings; and,
• Ensure all event activations meet Red Bull's brand standards and compliance requirements.

Team Collaboration and Training

• Work directly with Sales Representatives across the state who have on-premise accounts, providing guidance, training, and support.
• Conduct regular field rides with Sales Representatives to reinforce Red Bull selling strategies and execution standards.
• Develop and deliver training programs on Red Bull products, brand positioning, on-premise selling techniques, and relationship building.
• Share best practices, market insights, and success stories across the sales team.
• Collaborate with Sales Managers and Director of Beer Sales to align Red Bull initiatives with overall company objectives.
• Provide ongoing communication and updates on Red Bull programs, promotions, and initiatives; and,
• Foster a collaborative team environment focused on achieving Red Bull sales goals.

Marketing and Merchandising

• Manage Red Bull POS materials and merchandising assets, ensuring adequate inventory and distribution.
• Execute premium in-store displays and point-of-sale presentations that enhance brand visibility and drive consumption.
• Develop and implement local marketing initiatives that complement national Red Bull campaigns.
• Coordinate promotional programs and incentives with on-premise accounts to drive sales and trial.
• Monitor and maintain brand image standards across all touchpoints in the on-premise channel; and,
• Ensure proper rotation and freshness of Red Bull products in all accounts.

Planning and Administration

• Develop and manage territory business plans and budgets in coordination with leadership.
• Participate in monthly sales meetings, presenting Red Bull updates and performance results.
• Prepare sales presentations for key customers in collaboration with Sales Representatives.
• Maintain accurate records of account information, sales activities, and program execution.
• Follow up with Red Bull and suppliers to ensure collection of billbacks and rebates.
• Participate in annual planning meetings with Red Bull representatives; and,
• Manage resources efficiently including budget, materials, and time to drive maximum ROI.

Professionalism:

• Exhibit strong leadership, interpersonal, and communication skills.
• Demonstrate accuracy and thoroughness in all areas of responsibility to ensure quality of work.
• Establish and maintain effective working relationships with internal teams, customers, suppliers, and industry partners.
• Show sound judgment, decision-making, and accountability in all business matters.
• Demonstrate effective problem-solving skills and creative thinking.
• Serve as a credible, reliable, and knowledgeable face of the Red Bull brand in the market; and,
• Adhere to all Company and supplier procedures and policies as well as all appropriate Federal, state, and local regulations regarding the sales and merchandising of alcohol and non-alcoholic products.

Requirements

QUALIFICATIONS

Education & Experience:

• Bachelor's degree from an accredited college or university (preferred).
• Five (5) or more years of professional experience in the beer/beverage industry, hospitality, on-premise sales, or closely related areas.
• Three (3) or more years in a supervisory, administrative, or management capacity.
• Proven track record of success in on-premise channel sales and relationship building.
• Experience working with premium brands and executing high-standard brand activations.
• Knowledge of the Montana market and integration into local on-premise industry preferred.

KNOWLEDGE, SKILLS, AND ABILITIES (KSAs)

• Strong beverage industry and product knowledge, particularly in the on-premise channel (bars, restaurants, clubs, events, hospitality).
• Deep understanding of Red Bull brand values, products, and market positioning.
• Exceptional relationship-building and networking abilities with diverse stakeholders.
• Strong sales and negotiation skills with ability to create win-win partnerships.
• Excellent presentation, communication, and training abilities (both written and verbal).
• Strategic thinking with ability to analyze data and develop actionable insights.
• Strong planning, prioritization, and organizational skills.
• Ability to write reports, business correspondence, and presentations.
• Ability to exercise initiative and judgment in interpreting policies and procedures, delegating responsibilities, monitoring administrative activities, and evaluating performance of staff and contracted vendors.
• Ability to make administrative decisions in fiscal, personnel, procurement, and facility operations areas.
• Ability to establish and maintain effective working relationships with staff, vendors, other governmental agencies, and the public.
• Ability to promote positive public relations and convey facility objectives to various groups and individuals.
• Self-motivated with ability to work independently in a fast-paced, field-based environment.
• Proficient in MS Office (Excel, PowerPoint, Word), sales reporting systems, and computer/network systems.
• Excellent management and budgeting skills.
• Ability to work flexible hours including evenings, weekends, and holidays as required by the on-premise channel.
• Creative problem-solver with entrepreneurial mindset.
• Ability to handle multiple tasks and adapt to changing priorities.
• Understand and effectively communicate Summit Beverage's organizational mission and goals.

Physical and Other Requirements:

This position will be in an office setting. It may require 8-to-10-hour days Monday – Friday, flexible or after standard business hours on occasion.

• Seeing: Must be able to read reports and use computer/general office equipment. Must be able to read and interpret documentation. 75-100%
• Hearing: Must be able to communicate effectively with coworkers and business contacts. 75-100%
• Standing/Walking: 0-24%
• Sitting at Desk: 50-74%
• Climbing/Stooping/Kneeling: 0-24%
• Lifting/Pushing/Pulling (approx. 20lbs): 0-24%
• Grasping/Feeling/Hand Dexterity: 75-100%
• Driving & Travel: 50-74%