Question
Full-time
2-5

JMP_product marketing and strategy

1/27/2026

The role involves managing the business performance of assigned product groups and developing regional product strategies. It also includes serving as a market intelligence expert and coordinating resources for strategic planning.

Working Hours

40 hours/week

Company Size

10,001+ employees

Language

English

Visa Sponsorship

No

About The Company
The Bosch Group is a leading global supplier of technology and services. It employs roughly 417,900 associates worldwide (as of December 31, 2024). According to preliminary figures, the company generated sales of 90.5 billion euros in 2024. Its operations are divided into four business sectors: Mobility, Industrial Technology, Consumer Goods, and Energy and Building Technology. With its business activities, the company aims to use technology to help shape universal trends such as automation, electrification, digitalization, connectivity, and an orientation to sustainability. In this context, Bosch’s broad diversification across regions and industries strengthens its innovativeness and robustness. Bosch uses its proven expertise in sensor technology, software, and services to offer customers cross-domain solutions from a single source. It also applies its expertise in connectivity and artificial intelligence in order to develop and manufacture user-friendly, sustainable products. With technology that is “Invented for life,” Bosch wants to help improve quality of life and conserve natural resources. The Bosch Group comprises Robert Bosch GmbH and its roughly 470 subsidiary and regional companies in over 60 countries. Including sales and service partners, Bosch’s global manufacturing, engineering, and sales network covers nearly every country in the world. Bosch’s innovative strength is key to the company’s further development. At 136 locations across the globe, Bosch employs some 86,900 associates in research and development, of which nearly 48,000 are software engineers. Instagram: https://www.instagram.com/boschglobal/ Facebook: https://www.facebook.com/BoschGlobal Glassdoor: https://bit.ly/3raTZnH Imprint: www.bosch.com/corporate-information Privacy statement: https://www.bosch.com/data-protection-notice-bosch-linkedin/
About the Role

Company Description

Do you want beneficial technologies being shaped by your ideas? Whether in the areas of mobility solutions, consumer goods, industrial technology or energy and building technology - with us, you will have the chance to improve quality of life all across the globe. Welcome to Bosch.

 

Job Description

Responsibilities:

1.Responsible for business performance of assigned product groups (including KPI tracking and follow-up).

2.Responsible for the development and implementation of regional product strategies in conjunction with the BU (Business Unit).

3.Define product line positioning (specifications and pricing) based on distribution channels.

4.Serve as the market intelligence expert for assigned products (covering customers, competitors, pricing, service, market coverage, product features and benefits, etc.).

Potential rotation opportunity: Available across various areas (including product marketing, global assignments, and rotations in other related divisions).

岗位职责:

1.负责指定产品组的业务绩效达成,开展关键绩效指标(KPI)的跟踪与跟进工作。

2.协同业务单元(BU),制定并落地实施区域产品战略。

3.基于不同分销渠道,明确产品线定位(包括产品规格与定价策略)。

4.担任指定产品的市场情报专家,全面覆盖客户、竞品、定价、服务、市场覆盖度、产品功能及价值等维度。

潜在轮岗机会: 可在多领域轮岗(涵盖产品营销、全球派驻项目及其他相关部门轮岗)。

Qualifications

Qualifications:

1.High engagement and strong entrepreneurship spirit.

2.Experience in new business field development and expertise in data/AI-related topics.

3.Master's degree from a top university in relevant majors; B2B2C business background is preferred.

4.Capable of undertaking independent projects or leading small teams.

任职要求:

1.工作投入度高,具备强烈的创业精神。

2.拥有新业务领域拓展经验,且精通数据及人工智能相关领域知识。

3.顶尖高校相关专业硕士学历;具备 B2B2C 商业模式从业背景者优先。

4.能够独立承担项目任务,或具备带领小型团队开展工作的能力。

 

博世集团网上招聘数据处理同意声明 

个人信息及目的:你的如下个人信息将被处理并用于招聘:姓名、电子邮箱、电话号码、所在地区、经验和教育信息、简历等应聘者自主提交的附件信息、证件号、职位、部门、计划入职日期、劳动合同持续时间、工作地点、月薪、年薪、浮动奖金比例、餐贴、车贴。 博世将依据相关的数据保护法规,在全球范围内对您的数据进行保密。招聘流程中,您的个人信息只有在必须时才会被提供给博世以外的第三方机构(如代理机构)。博世精心挑选了第三方机构并与之签订了保密合同。博世采取了种种保密措施以保护您的数据,确保其不会遭受操纵、丢失、破坏、未经授权的访问或泄漏。我们的安全措施将随着新技术的应用而不断升级。您的本地浏览器和我们的人才招募系统之间的数据传输通过https加密。 特定职位申请:申请博世集团的职位就意味着您将自己的个人信息提供给博世集团旗下相应的法律实体(具体请见博世集团法人清单)。请注意,若有任何文件或资料变更,请在所有申请书里一并变更。人力资源部门的员工可能与您联系,询问您是否同意将您的求职申请转向博世集团内部另一合适职位。如果您申请了特定职位,那么只有在您同意的情况下,博世才会将您的求职申请转向另一职位。 您可以随时撤回求职申请,博世将根据相关法律删除您的个人信息。与您的申请相关的所有资料将被保留至24个月。您的权利:若您希望停止向博世提供您的个人信息,可联系我们或通过博世网上招聘数据隐私声明中的BKMS系统提出申请。您可以在SmartRecruiters平台查阅和修改您的简历。您对您的个人信息的处理享有知情权、决定权,您有权限制或者拒绝我们对您的个人信息进行处理。您还可以更正、补充您的个人信息。 跨境传输:为了实现前述目的,我们所收集的您的个人信息可能会在多个国家或地区间进行跨境转移,例如德国、新加坡。 德国:罗伯特-博世有限公司(德国格宁根市罗伯特博世广场1号(Robert-Bosch-Platz 1, Gerlingen-Schillerhohe, Germany,邮编:70839),用于集团统一招聘管理(博世中国与数据接收方均基于该目的开展数据出境活动; 英国:SmartRecruiters(英国伯克郡温莎亚瑟路圣斯蒂芬大厦 邮政区码: SL4 1RU),用于招聘、后期交流联系及分享职位/活动信息、潜在人才社区邀请。 您可通过上述联系方式依法向境外接收方行使您在个人信息处理活动中的权利。 存储您的个人信息:我们将仅在为实现目的必要的范围内以及法律法规要求的时间内保留您的个人信息。 雇佣:被雇佣后,您提供的数据将被从当前招聘系统转移至职位所属公司的人力资源管理系统。联系方式: 请通过访问博世中国官方主页:博世在中国>加入博世>工作机会,在网上招聘数据隐私声明中“9.联系方式” 博世集团法人清单: 请通过访问博世中国官方主页:博世在中国>加入博世>工作机会,在网上招聘数据隐私声明中获取现阶段使用网上招聘系统的博世集团法人(第五页)

Additional Information

With the automotive independent aftermarket witnessing intense competition and rapid growth, strategic planning and collaboration have grown more critical than ever. Serving as a core member of the strategy and product marketing function, this role will assist the company with strategic planning, market analysis and business development. Responsibilities include exploring key market opportunities, coordinating cross-departmental resources, establishing senior-level partnerships, driving the launch and penetration of major market projects, participating in designing and executing long-term strategic cooperation frameworks, and developing well-rounded talents with comprehensive vision and hands-on experience for the company’s future management pipeline.

随着汽车独立售后市场的激烈竞争及快速发展,战略布局与协同的重要性日益凸显。该岗位作为战略及产品营销端关键成员,将协助公司进行战略规划、市场洞察及业务推进,负责重点市场机会的挖掘、跨部门资源整合以及高层合作生态的建立。职位需要推动关键市场项目的落地与渗透,参与长期战略合作模式的设计与执行,并为未来管理梯队培养储备具备全局视野与实战经验的复合型人才。

  • Legal Entity: Bosch (China) Investment Ltd.
  • Key Skills
    Business PerformanceProduct StrategyMarket IntelligenceKPI TrackingEntrepreneurshipData ExpertiseAI KnowledgeProject ManagementTeam LeadershipB2B2C BackgroundMarket AnalysisStrategic PlanningCross-Departmental CoordinationPartnership DevelopmentProduct PositioningMarket Coverage
    Categories
    MarketingManagement & LeadershipData & AnalyticsConsultingEngineering
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