Growth Specialist - Digital

About Amartha

At Amartha, we empower micro-businesses across Indonesia, enabling growth and equal prosperity. We’ve supported over 2.7 million entrepreneurs—mostly women—by disbursing IDR 22.8 trillion in funding. As we step into 2025, Amartha is evolving into a technology-driven financial ecosystem, expanding our reach in lending, funding, and payments. Through innovation and digital solutions, we aim to enhance accessibility, streamline processes, and create a seamless user experience.

About the Role:

Join our Strategy & Growth Dept for Agent Network Team as a Growth Specialist - Digital, focusing on enhancing and monitoring the digital acquisition strategies for our Amarthalink agent network. In this role, you will drive the expansion of our agent network, which includes local Warung/Toko Kelontong and Konter Pulsa, integrating them into the Amartha ecosystem. You will utilize digital acquisition, and provide critical data-driven insights to optimize our strategies.

Responsibilities:

• Digital Acquisition and Performance Monitoring:
• Develop a comprehensive digital acquisition strategy by deeply understanding segment behavior, business goals, user research, and competitor benchmarking
• Drive location-based acquisition initiatives by collaborating with the product, marketing, and data science teams to optimize targeting strategies and drive deep market penetration in key areas.
• Work with marketing to develop and implement robust digital marketing strategies to drive acquisition for the Amarthalink agent network through paid & non-paid channels, including paid ads, social media, UGC, SEO, ASO, referrals, etc., to ensure optimal reach and engagement.
• Work with the marketing team to regularly monitor and analyze the performance of digital campaigns,
• Increase new registration activation rate to paid users using a new user first month engagement scheme, including onboarding campaign, promo mission bar, segmentation pricing, AHA moment, voucher page, funneling CRM, etc.
• Data Analysis, Strategic Insights:
• Perform in-depth data analysis regarding agent network performance, including metrics on acquisition rates, location coverage, and user LTV.
• Utilize analytical tools to create detailed reports and visualizations that highlight trends, successes, and areas for improvement.
• Track & monitor key acquisition metrics, including installs, conversion rates, customer acquisition cost (CAC), and return on ad spend (ROAS).
• Budget Management:
• Coordinate with relevant teams to manage and allocate budgets for digital marketing initiatives effectively.
• Ensure that spending on digital channels delivers optimal ROI and contributes to the strategic growth objectives.
• Collaboration with multi-function:
• Work closely with other teams within the Strategy & Growth department to align digital strategies with overall business goals.
• Prepare regular reports for the team that provide insights into the digital performance and strategic recommendations for further growth.
• Gather insight and collaborate initiatives across multiple  functions (product, data, marketing, researcher)

• 1-3 years of experience in growth, with a focus on digital acquisition.
• Excellent analytical and problem-solving skills, with the ability to interpret complex data into actionable insights.
• Superior presentation and communication skills, capable of effectively conveying insights and strategies to stakeholders
• Strong skills in data analytics using SQL
• Ability to work independently and manage multiple projects in a dynamic and fast-paced environment.

Preferred Skills:

• Experience in the retail or telecommunications sector, particularly in managing or growing agent networks.
• Advanced skills in data visualization, data analytics tools and digital marketing analytics tools.
• Knowledgeable in digital acquisition fundamentals, trends and best practices is preferable

As a Growth Specialist - Digital on our Strategy & Growth for Agent Network team, you will play a crucial role in scaling our network and enhancing the digital footprint of Amarthalink. We are looking for a strategic thinker with a strong digital acumen to help us grow and strengthen our presence across various communities. If you are passionate about digital acquisition and data-driven growth, we encourage you to apply.

At Amartha, we are dedicated to creating a workplace that celebrates diversity, ensures equity, and fosters inclusion. We believe that diverse perspectives—shaped by factors such as gender, age, race, ethnicity, education, culture, and life experiences—drive innovation and growth.

We actively welcome individuals from all backgrounds to join us in building an environment where everyone feels respected, valued, and empowered. Our commitment is to provide equal opportunities and foster a sense of belonging that enables our employees to thrive and make meaningful contributions.