Senior Director, Digital Innovation and Multimedia - Hybrid

Description

Salary Range: $84,478-$105,000 annually

Hybrid Schedule: 2 days from home and 3 days on-site

Benefits (The Good Stuff)

• 3 WKS+ Vacation Paid*
• 12 Paid Holidays
• 12 PTO Paid Days
• Competitive Health Benefits Package
• Wellness Program Reimbursements up to $50/month
• Short Term Disability at NO COST
• Life Insurance & AD&D 2X Annual Salary at NO COST
• Employee Assistance Program
• Retirement Plan UP TO 6% Employer Funding
• Professional Development Opportunities
• Discounted On-Site Early Childhood Care
• Tuition Assistance for Early Education Degree
• Free Monthly Transit Card

*Vacation amounts may vary based on roles, schedules, and years of service

Help us make a difference in our community. United, we are tackling complex issues and turning contributions into real change. We fight for equitable access to quality education, financial security, and the health of everyone in our community. Join our team and join us in the fight for a stronger Miami!

United Way Miami, Inc. is hiring a Senior Director Digital Innovation and Multimedia to join our team. As a Senior Director Digital Innovation and Multimedia, is responsible for translating approved marketing strategy and brand direction into high-quality creative output through hands-on production and modern, scalable systems. The Senior Director focuses on creating multimedia assets, ensuring speed, quality, consistency, and efficiency across all multimedia and digital channels. This role also owns website execution, including ongoing updates, content publishing, and optimization, ensuring the site remains current, functional, and aligned with approved messaging and priorities. Operating in a small, agile environment, this role blends leadership and execution to strengthen internal capabilities and reduce reliance on external vendors.

UWM is an equal opportunity employer and a drug-free workplace. Please visit our Career site homepage to view our EEO statement and Drug-Free policy.

Principal Duties and Responsibilities:

Under the direction of the SVP of Marketing & Communications and in close partnership with the AVPs of Marketing & Communications, the Senior Director, Digital Innovation & Multimedia is responsible for leading the operational execution of creative production and multimedia execution across the organization. This includes video and content production, managing digital execution, optimizing marketing technology and workflows, and continuously improving creative systems and processes.

The Senior Director owns executional decision-making for creative production while aligning all work to campaign priorities, brand standards, and approvals established by department leaders. This role ensures that creative assets are delivered on time, at a high level of quality, and in support of organizational goals.

Multimedia & Content Production

• Lead video and multimedia production from pre-production through final delivery, including concept development, filming, editing, and post-production.
• Serve as the primary hands-on creator of video, motion graphics, print and digital storytelling.
• Produce/edit short- and long-form video content for digital platforms, events, donor communications, executive needs and organizational storytelling.
• Manage production schedules, workflows and delivery timelines for all multimedia assets.
• Develop drafts and asset updates internally to accelerate production and reduce reliance on vendors.
• Ensure high standards of craft, visual consistency and executional excellence across all deliverables.

Marketing Technology & Innovation

• Lead optimization and implementation of marketing technology tools including CMS, email platforms, automation tools, analytics and AI-enabled workflows.
• Introduce scalable systems, templates and production processes to improve efficiency.
• Test and recommend new tools, platforms and formats to improve creative output and speed to market.
• Serve as the department’s lead for creative workflow innovation, with SVP approval for process changes impacting teams or stakeholders.
• Support email and digital campaign execution through builds, templates and technical optimization.

Website Management

• Own day-to-day execution of the organization’s website, including content updates, page builds and routine maintenance.
• Implement approved messaging, creative assets and campaign content across the website.
• Optimize site structure, usability and content to improve clarity, engagement and performance.
• Partner with IT and/ or vendors as needed to support technical updates, enhancements and fixes.
• Monitor website performance and functionality, identifying opportunities and flagging risks.
• Ensure website content remains accurate, timely, and aligned with brand and accessibility standards.

Cross-Functional Collaboration

• Partner with the AVPs to translate campaign strategy and priorities into executable creative plans.
• Serves as the point of contact for creative/production intake, scheduling, timelines and deliverable tracking.
• Collaborate with teams to understand content needs and execution timelines.
• Support executive communications through video production, presentations and special initiatives.
• Manage external freelancers and vendors when scale or specialization is required, using them strategically rather than by default.

Continuous Improvement & Quality Standards

• Establish and maintain creative production standards, templates, and best practices.
• Identify opportunities to improve turnaround time, reduce bottlenecks, and elevate quality across all creative outputs.
• Monitor execution metrics and production efficiency to inform process improvements.
• Ensure creative excellence without compromising timelines or strategic alignment.

Team Leadership

• Functional lead and subject matter expert for multimedia production and operations.
• Mentor M&C team members, providing guidance on innovation, efficiencies, execution, creativity, and technology.
• Support M&C leadership in executing strategic direction and allocating resources to maximize impact.
• Foster collaboration, innovation, and operational excellence across the M&C team.

Requirements

Education Requirements: Bachelor’s degree in marketing or communications, or equivalent experience. MBA is a plus.

Experience Requirements: 5+ years of proven experience in Marketing, brand management, advertising, or creative services. Experience in marketing in both B2B and B2C is a plus. Experience in an e-commerce company is a plus. Proven knowledge of best practices spanning a wide variety of channels, including email, print, web/mobile, and social media. Proficiency in consumer research. People management experience preferred.

Technology Requirements: Office Suite; Teams, Outlook, Adobe, Zoom; Customer Relationship Management (CRM) experience a plus; Knowledge of modern web browsers. 

Other Essential Knowledge/Skills: Self-motivated, entrepreneurial, adventurous, and innovative thinker, accountable and comfortable, who can influence and overcome obstacles in order to get positive results, independently or in a team. Strong organizational skills and able to execute with an appropriate sense of urgency while managing multiple projects, leveraging cross-functional groups in a fast-paced, dynamic environment. Knowledge of customer segmentation. Understanding of key performance metrics relating to marketing campaigns. Strong decision-making and problem-solving skills. Excellent written and verbal communication, presentation, negotiation, and influencing skills.

Contacts: Internal. Communicate with all levels of the organization to exchange information, collect information, coordinate projects, solve problems, negotiate solutions, and cultivate relationships.

External. Communicate with volunteers, key volunteers, donors/contributors, general public, and vendors to exchange information, collect information, coordinate projects, solve problems, negotiate solutions, and cultivate relationships. Day-to-day direct contact with external freelancers and agencies; creative, research, production, etc., as needed. 

Career growth: We encourage you to grow by providing formal and informal development programs, coaching, and on-the-job challenges. We want you to ask questions, take chances, and explore the possible.

Apply with confidence! Research indicates that individuals may hesitate if they don't meet every requirement. If you're enthusiastic about a role, apply, even if your experience or education isn't an exact match. You could be the perfect fit for this position or discover other exciting opportunities within our organization. Please note that while some roles may have specific requirements for funding eligibility, we STILL encourage you to explore our job opportunities.