Application Engineer - Protection

2/1/2026

The Application Engineer - Protection will manage customer relationships and deliver optimal SEL solutions to meet customer needs. They will also participate in sales planning, maintain sales forecasts, and drive the resolution of customer feedback and product issues.

Working Hours

40 hours/week

Company Size

5,001-10,000 employees

Language

English

Visa Sponsorship

About The Company

SEL is a globally recognized designer and manufacturer of products and solutions that make electric power safer, more reliable, and more economical. Legacy Over forty years after introducing the first digital protective relay, our devices, software, and systems are found in 173 countries around the world. Customer Focus From our headquarters in Pullman, Washington, we partner with public utilities and private industry all over the world to offer the industry’s top, 10-year warranty and no-cost technical support for as long as our products remain in service. Impact SEL innovations continue to advance the global power grid—modernizing and protecting access to power for an increasingly diverse array of communities and global partners. Follow us to learn more about the latest innovations and insights in the industry as we make the power grid and the critical devices within it smarter, more sustainable, and more resilient.

About the Role

Essential Duties and Responsibilities

1. Manage and develop relationships with SEL customers and channel partners. Recognized as customer’s trusted advisor in partnership with leadership team.

2. Understand the true requirements and objectives of customers. Determine, communicate and deliver the optimal SEL solution that best meets their needs.

3. Maintain strong knowledge of all SEL products and teach customers SEL technology and innovation.

4. Participates in strategic account and regional sales planning processes.

5. Develop, maintain and deliver upon quarterly orders forecasts and sales goals.

6. Collect, analyze and report industry, competitor and customer trends to the greater SEL organization.

7. Work collaboratively to understand and drive the resolution of customer feedbacks and product issues.

8. Liaise between customers, contracts & risk, and accounts receivable to facilitate commercial relationships. Responsible for leading price and commercial negotiations with customers.

9. Utilize business tools to maintain customer relationship information, opportunity tracking and sales activities.

10. Lead in improving marketing, sales, and engineering quality processes.

11. Other duties as assigned.

Required Qualifications

B.S. in Electrical Engineering or related engineering discipline (to qualify for Engineer title) or equivalent combination of education and/or work experience in technical sales (to qualify for Professional title)

(In Canada: Qualifies for Professional title if no P.E. license)
7 or more years of experience in an electrical engineering or technical sales environment

Demonstrated success growing sales in a territory
Strong understanding of commercial terms and conditions

Ability to travel
Effective and engaging communication skills
Ability to learn new skills and assume new responsibilities
Ability to work cooperatively in a team environment

Fluent in local language and business practices
Background check results satisfactory to SEL
Negative drug test result(s)

Preferred Qualifications

Experience using SEL products

Utility and Industrial industry experience

Key Skills

Electrical EngineeringTechnical SalesCustomer Relationship ManagementSales ForecastingCommunication SkillsTeam CollaborationProduct KnowledgeMarket AnalysisNegotiation SkillsProblem SolvingIndustry TrendsCustomer FeedbackCommercial TermsSEL ProductsUtility IndustryIndustrial Industry