Performance Marketing Specialist

2/2/2026

Lead customer acquisition campaigns across Singapore and Southeast Asia, managing them directly in-platform. Drive continuous testing and optimization to achieve customer acquisition cost and lifetime value goals.

Working Hours

40 hours/week

Company Size

11-50 employees

Language

English

Visa Sponsorship

About The Company

DIGITAL connects technology builders and buyers to accelerate the adoption and commercialization of Canadian solutions. Established in 2018 under the Government of Canada’s Supercluster Initiative, DIGITAL brings together industry leaders, SMEs, and post-secondary institutions to collaborate on large-scale projects that drive innovation and the development of technology solutions in sectors critical to Canada, such as mining and energy, housing, workforce development and health. Since inception, DIGITAL has delivered billions in projected revenue for Canadian companies, retained sovereign IP, launched hundreds of commercial products, and helped tens of thousands of Canadians gain the skills needed for the digital economy. Learn more at digitalsupercluster.ca

About the Role

A fast-growing global fintech client is looking for an experienced Performance Marketing Specialist to lead customer acquisition across Singapore and Southeast Asia. You'll run campaigns hands-on across Google Ads, Meta, and LinkedIn, building, launching, and optimizing directly in-platform (not through an agency), with real ownership over strategy and budget.

Own end-to-end campaign management across Google Ads, Meta, and LinkedIn, from strategy and creative to daily optimization and budget allocation.
Drive continuous testing across ad creative, landing pages, and audience targeting to hit CAC/LTV goals.
Set up and maintain tracking infrastructure (GA4, GTM, pixels) to ensure clean attribution.
Collaborate with design and content teams to develop high-performing creative assets.
Share insights across the marketing team and mentor junior members as the function grows.

6+ years of hands-on performance marketing experience, ideally at a high-growth company.
Deep in-platform expertise with Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.
Track record of managing budgets and optimizing toward growth metrics (CAC, LTV, ROI).
Strong analytical skills and the ability to dig into data and translate it into action.
Experience running campaigns across Southeast Asian markets.

Preferred

Experience with B2B or fintech marketing.
Familiarity with SQL, Looker, or similar analytics tools.
ABM (Account-Based Marketing) experience.

Key Skills

Performance MarketingGoogle AdsMeta Ads ManagerLinkedIn Campaign ManagerCampaign ManagementBudget ManagementAnalytical SkillsSoutheast Asian MarketsB2B MarketingFintech MarketingSQLLookerAccount-Based MarketingCreative DevelopmentData AnalysisCustomer Acquisition