5-10

Paid Media Growth Lead

2/3/2026

The Paid Media Growth Lead is responsible for owning and scaling DTC paid media performance across North America, focusing on efficient growth and media channel strategy. This includes leading media strategy, setting priorities for agency partners, and developing experimentation roadmaps to continuously improve media effectiveness.

Working Hours

40 hours/week

Company Size

1,001-5,000 employees

Language

English

Visa Sponsorship

About The Company

Johnson Health Tech is among the world’s largest and fastest-growing fitness equipment manufacturers and is home to some of the most respected brands in the fitness industry, including Matrix, Vision and Horizon. The company manufactures a wide assortment of fitness equipment for both commercial and residential use, including treadmills, elliptical trainers, exercise bikes, and strength training equipment. Based just outside Madison, Wisconsin, our North American office houses our US business operations, plus global marketing, product design, research and development, and select quality responsibilities. Johnson Fitness & Wellness, our retail store division, has over 100 retail showrooms, and we operate an advanced strength production facility near Milwaukee, with East Coast, Central and West Coast warehouses.

About the Role

Description

Position Overview:

The Paid Media Growth Lead owns and scales DTC paid media performance across North America, with accountability for efficient growth, media channel strategy, and continuous optimization across channels.

This role is for a paid media expert who understands how channels, creative, and spend work together to drive growth. They turn performance data into clear direction, priorities, and actions to guide agency partners and internal teams while staying close enough to execution to ensure performance improves over time.

Responsibilities:

· Own paid media performance across North America, with accountability for growth, efficiency, and learning

· Lead media strategy and investment planning across channels and the full funnel

· Set clear direction and priorities for agency partners to drive strong execution

· Develop and maintain a testing and experimentation roadmap to continuously improve media effectiveness

· Translate performance insights into recommendations for media allocation, creative direction, and optimization

· Partner with analytics to ensure measurement frameworks support decision-making and scale

· Align media plans with product launches, promotional calendars, and inventory considerations

· Communicate pacing, performance, and insights to senior stakeholders

· Build and refine processes, tools, and ways of working that enable the team and agencies to scale efficiently

· Identify opportunities to improve performance through automation, new platforms, or operating model changes

· Other projects as assigned

Requirements

Education:

· Bachelor’s degree preferred; equivalent experience considered.

Experience:

· 5+ years of experience in performance or growth marketing, including ownership of large-scale national paid media budgets across multiple channels

Benefits:

We offer an excellent compensation package and team-oriented work environment with growth opportunities. Some of our outstanding benefits include:

· Health & Dental Insurance

· Company paid Life Insurance

· 401(k)

· Paid Time Off benefits

· Product discounts

· Wellness programs

EOE/M/W/Vet/Disability

#ZR

Key Skills

Paid Media PerformanceMedia Channel StrategyGrowth MarketingPerformance Data AnalysisAgency ManagementTesting and ExperimentationMedia AllocationCreative DirectionMeasurement FrameworksStakeholder CommunicationProcess ImprovementAutomationOperating Model ChangesInvestment PlanningFull Funnel Strategy