VP of Marketing Strategy

Description

Who We Are

Five Star Bank is an award-winning and high performing $4.8 Billion community business bank operating through 9 offices - 5 in the Capital Region, 1 in Chico, 1 in Redding, 2 in the San Francisco Bay Area, as well as administration offices in Newport Beach and Downtown Sacramento. With an emphasis on commercial real estate and small to medium sized businesses, we partner with organizations to help them be successful by providing highly customized banking solutions. Organizations bank with us because of our entrepreneurial and empathetic spirit, speed to serve and deep connection to our market. And they trust us. 

Position Overview

The VP of Marketing Strategy has extreme attention to detail (spelling, grammar, punctuation, logic and context) and is responsible for creating, designing and managing Responses to Requests for Proposals, Banking Proposals, and other marketing collateral. The position requires expertise in InDesign, Adobe suite (Photoshop), Canva and other design tools. The position will also serve as the company photographer (primarily related to client photoshoots), and social media content creation (primarily reels). 

The ideal candidate will have experience collaborating on marketing strategy and creating multi-channel ad campaigns to enhance, leverage and promote the Five Star Bank brand, employees and customers, in accordance with Five Star Bank’s marketing plans. This position is also responsible for assisting in various content creation mediums under the direction of the Chief Marketing Officer. Because the breadth of duties is diverse, organization and time management are vital. The sensitive nature of the information involved requires a high degree of tact as well as discretion. 

This position requires exceptional attention to detail and excellent writing skills.

Essential Job Functions

• Working with the bank’s business development officers, create Responses to RFP’s, Banking Proposals and other marketing collateral 
• Working directly for the CMO, identify and develop marketing campaigns to promote the brand, employees and customers (in various California markets)
• Interface with professional associations and organizations to leverage and build relationships and identify partnership opportunities 
• Under the direction of the CMO, and in collaboration with the marketing team, write and design various content pieces including advertising in print / radio / cable news / social media posts, and niche market collateral for distribution, which may include the bank’s Annual Report and ESG Report
• Working with CMO, create content including articles, interviews, video and podcasts to build content library and promote the brand, its people and customers on websites and social media
• Research and provide quarterly competitor analysis to CMO and provide input on strategy or opportunities in marketing space 
• Working with marketing team, maximize generative engine optimization for all social channels 
• Working with marketing team, execute on social media ad campaigns and track ROI through data analytics including Google Analytics 
• Review client touchpoints (including relationship management, lending and business development) to ensure consistency and adherence to brand standards
• Attend and assist with company events in support of business development efforts
• Acts as representative of Five Star Bank to internal and external stakeholders and operates with the highest level of professionalism and integrity
• Must have excellent attention to detail and strong writing skills
• Comply with all Anti-Money Laundering Laws and Regulations
• Other duties and project management as assigned

Requirements

 Job Requirements

• Bachelor Degree in Graphic Design, English, Communications, Marketing, or Public Relations
• Minimum 5 – 10 years related work experience
• Proficient in Microsoft Word, Excel, PowerPoint, & Outlook
• Working knowledge of data analytics and generative engine optimization
• Social media channel management proficiency
• Experience with design tools, including Adobe suite (Photoshop), InDesign, Lightroom and Canva
• Excellent verbal and written communication skills, especially writing skills
• Professional appearance and demeanor
• Acute attention to detail
• Demonstrates a high level of professionalism in dealing with confidential and sensitive issues
• Coordinate multiple tasks simultaneously and ability to manage priorities and workflow
• Versatility, flexibility, and a willingness to work within constantly changing priorities with enthusiasm
• Commitment to excellence and high standards
• Ability to deal effectively individuals at all organizational levels
• Good judgment with the ability to make timely and sound decisions
• Strong organizational, problem-solving, and analytical skills

Other Duties

The purpose of the job description is to outline the duties and responsibilities for which the position is held accountable. The job description does not restrict the right of management to change, alter or reassign duties at any time with or without notice.

EEO Statement

Five Star Bank is an Equal Employment Opportunity (EEO) employer and is committed to creating and maintaining a work environment that is free from all forms of discrimination and harassment. The Five Star Bank EEO policy prohibits harassment or discrimination due to age, ancestry, color, disability, gender, gender expression, gender identity, genetic information, marital status, medical condition, military or veteran status, national origin, race, religious creed, sex (including pregnancy, childbirth, breastfeeding, and any related medical conditions), sexual orientation, and any other classification protected by federal, state, or local laws, regulations, or ordinances. It also prohibits retaliation for engaging in protected activity, such as filing a discrimination or harassment complaint or participating in an EEO investigation. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.

If you are a qualified individual with a disability or a disabled veteran and are unable or limited in your ability to access our website, you can request reasonable accommodation by sending an email to HR@fivestarbank.com

NOTE: Five Star Bank personnel are employed on an at-will basis. All employment is at-will and can be terminated with or without cause, at any time, by the Employee or by Five Star Bank for any reason or no reason whatsoever, with or without notice.