Marketing Communications Specialist - Shreveport, LA

Description

Founded in 1996 and headquartered in Shreveport, Louisiana, APS is on a mission to make payroll and HR easier. We build and deliver a unified workforce management platform that helps mid-market organizations streamline payroll, automate HR workflows, and improve the employee experience—all with personalized service and support. With over two decades of growth and innovation, APS continues to expand its reach in the HCM SaaS industry, empowering businesses to focus less on administration and more on their people.

We are on the grow again and searching for a Marketing Communications Specialist. The Marketing Communications Specialist is a high-ownership individual contributor role responsible for developing and managing customer-facing content and brand communications. This position strengthens APS’s market narrative, drives trust and engagement through consistent messaging, and supports revenue growth by delivering compelling content across website, email, customer advocacy, enablement, product marketing, territory expansion, and partner channels. The Specialist partners closely with the Marketing team, Sales teams, Product, and Channel/Partner stakeholders to ensure APS is positioned as a leading mid-market payroll and HCM provider.

This position is eligible for the APS Hybrid Work Schedule for local candidates residing in the Shreveport/Bossier City area. Candidates outside the Shreveport area must be available for regular travel to the APS headquarters for team and leadership collaboration.

Essential Duties and Responsibilities:

• Own APS content strategy and editorial calendar, aligning themes and deliverables with company, sales, product, and revenue priorities.
• Write and edit high-impact B2B content across formats, including website pages, landing pages, blogs/articles, thought leadership, sales collateral, partner content, event materials, and social copy as needed.
• Own product marketing content by developing and maintaining core product messaging assets, including positioning narratives, product pages, solution briefs, feature/benefit copy, launch and update communications, competitive/FAQ content, and internal product enablement materials in partnership with Product and Sales.
• Develop territory-, industry-, and segment-specific content and messaging to support APS’s new-market expansion efforts, including localized landing pages, outbound and nurture copy, and market-entry content kits for Sales.
• Manage and continuously improve website content to ensure accuracy, clarity, brand consistency, and timely updates. Maintain a content refresh roadmap and backlog.
• Lead marketing email writing, including campaign emails and nurture sequences, in partnership with Marketing Operations; develop reusable content modules and support ongoing testing and optimization.
• Conduct customer and SME interviews and produce case studies end-to-end, including discovery, drafting, approvals, and publication.
• Plan, execute, and optimize review campaigns to increase review volume and quality; respond to reviews in the APS brand voice within established timelines.
• Support referral and advocacy programs by developing client and employee referral content (landing pages, email, and internal communications, shareable templates) and converting advocates into usable proof assets.
• Extract themes and proof points from reviews and customer stories to strengthen messaging across marketing, sales, product, territory, referral, and partner materials.
• Manage and govern all marketing assets, including organization, tagging, version control, retiring outdated materials, and identifying content gaps.
• Serve as the primary content partner for the Channel/Partner team by addressing ongoing content needs and creating partner GTM content kits, including co-branded collateral, partner landing pages, joint campaign copy, and selling resources that ensure message consistency across partner motions.
• Repurpose event and campaign content into multi-channel assets to maximize return on marketing investments, including tradeshow-driven follow-up, web content, partner materials, and sales enablement.
• Collaborate with the paid media agency by supplying campaign messaging, ad copy, and landing page content; review creative to ensure strategic and brand alignment.
• Collaborate with Sales, Product, and Revenue Operations to ensure content supports lead generation, prospect engagement, retention, and pipeline impact.
• Other responsibilities as needed or assigned.

• Supervisory Responsibilities: N/A

Requirements

Education, Qualifications, Skills and Abilities: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The list below is representative of the qualifications, skills, and abilities required and preferred:

• Bachelor’s degree in Marketing or related field preferred.
• 3+ years of experience in content marketing, marketing communications, or B2B copywriting—preferably in the SaaS industry.
• Strong portfolio demonstrating website and landing-page copy, email campaign and nurture writing, long-form content (blogs/articles/whitepapers), and customer storytelling (case studies).
• Proven ability to interview SMEs and customers and translate complex concepts into clear, compelling marketing narratives.
• Experience managing content libraries or enablement platforms (Mindtickle or similar), including organization, version control, and content refresh processes.
• Experience running or supporting customer advocacy/review programs (G2, TrustRadius, Gartner Peer Insights, etc.) preferred.
• Experience collaborating with agencies on paid campaigns and providing ad/landing-page messaging support is preferred.
• Excellent strategic thinking and ability to balance hands-on execution with strategic oversight.
• Strong client-centric focus.
• Outstanding communication skills across internal teams and external audiences.
• Strong attention to detail and follow-through in a deadline-driven environment.
• Must be able to work the hours necessary to successfully perform in this position.
• Must understand all company guidelines, procedures, and workflow. 
• Must be willing to embrace the APS culture, which includes respect, communication, teamwork, client focus, continuous change, training, and other learning opportunities.

BENEFITS: APS offers a competitive compensation and benefits package which includes: 

• Medical, Dental & Vision Insurance (employee only tier of coverage for medical and vision paid at 100% by APS)
• Short Term Disability (short term disability paid at 100% by APS for employee)
• Long Term Disability 
• Life Insurance
• 401(k) for Retirement (eligible after 3 months of employment; employer match/no vesting schedule)
• Paid time off (PTO)
• Holiday paid time off
• Voluntary Time Off 

At APS, we strive everyday to...

• Do the Right Thing
• Serve Others
• Be Our Best
• Find the Fun

Check APS out and see what we are about!