Head of New Business (UK and EMEA)

<p><strong>🇬🇧 H<em>eads up! This role is based in-person at our office in Shoreditch, London.</em></strong> <strong>🇬🇧</strong></p><p><strong>––––––––––––––––––––<br><br>🌎 About Askable</strong>&nbsp;</p><p>Hey, we’re Askable - the world’s most loved user research platform. Loved by whom you ask? Deliveroo, Tesco, Pizza Hut, BBC, British Airways, Mastercard and hundreds more. Not bad right?</p><p>We help teams run better research faster — from participant recruitment to insights — so they can build products people actually want.</p><p>Askable began in 2017 as an idea scribbled on a sticky note, born out of frustration with the clunky, outdated research processes we’d experienced firsthand. So, we set out to build a new way—one that makes quality research accessible to everyone, from Fortune 500s to startups hungry for insights.</p><p>Now with offices in Brisbane, London, and Chicago, we’re growing the team to bring Askable’s research power to researchers everywhere, so they can make smarter, user-driven decisions.</p><p><strong>––––––––––––––––––––<br></strong></p><p><strong>🦄 Our culture</strong></p><p>Our culture drives everything we do. We live it, breathe it, and work every day to make Askable a place where people can thrive.</p><p><em>We believe work should be fulfilling, exciting, and meaningful.&nbsp;</em></p><p>Here, you’re not just part of a team. You’re part of a community that cares about what they’re building and how they’re building it.</p><p>In fact, we take culture so seriously that we wrote a book on it. Our Culture Book guides what we stand for, how we work, and the values that unite us—because nothing beats winning with a team you genuinely love working with.</p><p><strong>––––––––––––––––––––</strong><br></p><p><strong>💡 About the role</strong></p><p>This is a <strong>high-impact leadership role</strong> at the centre of Askable’s growth strategy in the region.</p><p>You’ll lead and scale our <strong>Outbound Account Executives</strong>, set the standard for performance and execution, and shape the outbound playbook across <strong>Mid-market and Enterprise.</strong> This is not a “sit back and manage” job — you’ll <strong>carry quota</strong>, stay close to deals, and help define what great looks like in a fast-moving environment where enablement and ops are still emerging.</p><p>If you love building, coaching, and winning — this one’s for you.</p><p><strong>––––––––––––––––––––<br><br>🛠 What you’ll do</strong></p><p>You’ll own the outbound motion across UK (and phase 2 EMEA), with responsibility for:</p><p><strong>Leading from the front</strong></p><ul><li><p>Carrying a quota and <strong>winning deals yourself</strong> to set the benchmark</p></li><li><p>Setting the pace and energy for a high-performing outbound culture</p></li><li><p>Have had experience hiring, firing and building high preforming teams.</p></li></ul><p><strong>Coaching + performance management</strong></p><ul><li><p>Running weekly pipeline reviews, forecasting, and deal coaching</p></li><li><p>Driving methodology excellence across <strong>MEDPICC</strong> and <strong>Challenger</strong></p></li><li><p>Supporting reps through performance plans, growth plans, and career progression</p></li></ul><p><strong>Outbound strategy + execution</strong></p><ul><li><p>Owning the outbound strategy across EMEA: <strong>ICP targeting, segmentation, coverage models</strong></p></li><li><p>Building repeatable processes and improving outbound efficiency</p></li><li><p>Partnering with Marketing + Ops to launch targeted campaigns and sharpen playbooks</p></li></ul><p><strong>Forecasting + operational discipline</strong></p><ul><li><p>Delivering accurate forecasting and consistent operating rhythms</p></li><li><p>Ensuring CRM hygiene and reporting excellence in <strong>HubSpot</strong>, <strong>Lemlist</strong>, and related tools</p></li><li><p>Monitoring pipeline health, conversion metrics, activity inputs, and outputs</p></li></ul><p><strong>Cross-functional alignment</strong></p><ul><li><p>Working closely with Product, Marketing, Customer Success, and Growth to share insights from the field</p></li><li><p>Influencing roadmap and positioning through customer + prospect feedback</p></li><li><p>Aligning with global sales leadership on territory planning, resourcing, and comp strategy</p></li><li><p>Partnering with Enablement to build training programs and ongoing methodology-based coaching</p></li></ul><p><strong>––––––––––––––––––––<br><br>🦉 Skills and experience you’ll bring</strong></p><p>To hit the ground running in this role <strong>you’ll need at least 8-10 years</strong> <strong>sales experience with</strong> <strong>3+ years leading high-velocity teams.</strong></p><p><strong>You'll also be able to show:</strong></p><ul><li><p>A track record of building and leading quota-carrying outbound teams</p></li><li><p>Strong fluency in structured sales methodologies <strong>(MEDPICC + Challenger)</strong></p></li><li><p>A gritty, builder mindset — you can create process where none exists (and improve it constantly)</p></li><li><p>Strong coaching instincts and the ability to lift performance across a team</p></li><li><p>A highly analytical approach to pipeline, forecasting, and conversion metrics</p></li><li><p>Experience selling across multiple markets (UK + broader EMEA is a bonus)</p></li><li><p>Comfort leading distributed teams across time zones and cultures (multilingual a plus)</p></li><li><p>Strong SaaS / ARR fundamentals and commercial instincts</p></li><li><p>Familiarity with research/insight tooling (or adjacent categories) is a plus</p></li></ul><p>If you’re the type of person who listens to 20VC, has read <strong>The Sales Acceleration Formula</strong>, <strong>Sales Simplified</strong>, or <strong>The Challenger Customer</strong> — you’ll feel right at home.</p><p><strong>––––––––––––––––––––</strong><br><strong><br></strong>🙌<strong> Perks and benefits</strong></p><p>Your excitement about the role itself is what matters most to us. Perks are just the icing on the cake—but let us share a few to whet your appetite. 🍰</p><ul><li><p>Competitive Salary</p></li><li><p>A vibrant and social work environment</p></li><li><p>A fast-moving, high-ownership environment with real influence on strategy and execution</p></li><li><p>28 days holiday (including bank holidays)</p></li><li><p>Askable Days: a bonus paid day off every month! 🥳</p></li><li><p>Opportunities for international travel, including an introductory trip to meet the team in Australia</p></li><li><p>Plus more—we'll be happy to chat about all our other perks during the interview process!</p></li></ul><p><strong>––––––––––––––––––––</strong><br></p><p><strong>☝️ Before you go...</strong></p><p>Research shows many people (especially women and minority groups) hesitate to apply unless they meet <em>every single</em> requirement. At Askable, we’re committed to building diverse teams with unique perspectives. If you’re excited about this role but your experience doesn’t align perfectly, we’d still love to hear from you.<br></p>