Social Media Content Creator

<h4>Job Brief</h4><p>Tip-Top Brain is looking for a creative, camera-savvy storyteller to plan, shoot, and edit the short-form videos and photos that bring our programs to life on TikTok, Instagram, Facebook, and YouTube. Working closely with our team, you will craft eye-catching visuals that spark curiosity and inspiration in students and parents.</p><p>The ideal candidate has a genuine passion for education, an instinct for trending formats, and the organization to keep multiple projects moving on a tight posting calendar.</p><h4>Primary Responsibilities</h4><ul><li><p>Produce a steady mix of Reels, Stories, single-image/video posts, and carousels—experimenting with new formats to maximize reach and engagement.</p></li><li><p>Capture and edit video/photo of all day-to-day programs—classes, camps, staff trainings, community outreach—and keep a well-tagged, cloud-based asset library.</p></li><li><p>Color-grade footage, balance audio, add captions, and retouch photos so each post looks studio-quality on mobile.</p></li><li><p>Plan weekly content themes and publish via Meta Business Suite, Later, or similar scheduling tools.</p></li><li><p>Research platform trends (hooks, sounds, effects) and pitch fresh ideas during weekly content meetings.</p></li><li><p>Maintain an editorial calendar and adjust posting times for optimal reach and engagement.</p></li><li><p>Monitor comments, DMs, and respond to or route inquiries within 24 hours.</p></li></ul><h4>General Responsibilities</h4><ul><li><p>Collaborate with the team to align visuals with copy and campaign goals.</p></li><li><p>Ensure all content reflects Tip-Top Brain’s brand guidelines, values, and child-safety standards.</p></li><li><p>Create accurate open/closed captions and add alt-text so every post is accessible.</p></li><li><p>Track basic performance metrics (views, likes, shares) and flag high-performing creatives.</p></li><li><p>Occasionally support live-streaming or webinar production for parent information.</p></li></ul><h4>Qualifications / Requirements.</h4><ul><li><p>2+ years managing social channels and email marketing for a consumer brand with measurable growth results.</p></li><li><p>Excellent copywriting skills—concise, upbeat, and parent-focused.</p></li><li><p>Comfortable directing children on camera; prior work in camps, schools, or youth programs is a plus.</p></li><li><p>Proficient with TikTok &amp; Reels native editors and desktop tools (Premiere Pro, Final Cut, CapCut).</p></li><li><p>Working knowledge of Canva, Adobe Photoshop, or Adobe Illustrator.</p></li><li><p>Hands-on experience with Meta Business Suite, TikTok Dashboard.</p></li><li><p>Able to plan tasks in Asana, streamline conversations in Slack, and maintain structured content calendars in Airtable.</p></li><li><p>Familiarity with paid ad managers (Meta Ads, TikTok Ads) and audience retargeting is a plus.</p></li><li><p>Strong eye for lighting, composition, audio, and motion typography.</p></li></ul><p><strong>Schedule &amp; resources:</strong> Part-time 20 hrs/week minimum, on-site in Astoria, including Saturdays. We supply professional cameras, mics, editing workstations, and licensed software.&nbsp;</p><p><strong>90-day success targets:</strong> Grow combined Instagram + TikTok reach 30%, hit ≥ 5% average Reel/TikTok engagement, drive 50 qualified clicks/month to inquiry forms, publish 4-5 videos + 3-4 photo/carousel posts weekly, and present a concise monthly performance dashboard.</p><div><strong>Compensation:</strong>&nbsp;$35 – $45 per hour, commensurate with experience.</div>