Senior Business Development Manager - Vietnam

About SeatOS

SeatOS is on a mission to transform and digitize the ground & sea transportation industry. Part of Travelier Group, we’re scaling fast across South-East Asia and Vietnam is our next market. Our platform powers millions of trips annually and processes tens of millions in GMV — and we’re only just getting started.

The Role

We’re hiring for a Senior Business Development Manager, the founding team member of SeatOS Vietnam, to join us on this mission. Your challenge: Displace legacy systems with the infra-layer that powers ground & sea transport. This role will be responsible for driving the growth for the SeatOS business in Vietnam, driving business development, account management, and partnerships. This role will be based in Vietnam (flexible on which city) and reports to our Head of Commercial. 

This is a role for someone who wants high ownership, outsized impact, and minimal hand-holding. We’ll define the country strategy together — you’ll drive it end-to-end.

Responsibilities will include:

• Architect the Vietnam Go-To-Market. You aren't following a playbook; you're writing it for this market from scratch. Develop and execute effective sales strategies to acquire new customers. Build and maintain strong relationships with clients, ensuring customer satisfaction and loyalty.
• Manage the sales pipeline, from lead generation to closing deals. Track sales performance, identify bottlenecks, and implement improvements to increase conversion rates.
• Identify, pursue, and implement new strategic business opportunities and partnerships for SeatOS such as Travel Agencies and OTAs. Work in collaboration with the broader Travelier Group, especially our leading OTA brands like 12Go and Bookaway.
• Implement a value-oriented approach to sales with a focus on customer value, leading compelling pitches and product demos to Mid-Market to Enterprise travel businesses within Vietnam & occasionally in the broader SEA region.
• Oversee the 'first-mile' implementation—ensuring operators fully adopt and gain maximum value from our platform after the contract is signed.
• Own ambitious targets and KPIs within your market(s), ready to provide timely and accurate forecasting for clear visibility, regularly tracking and analyzing opportunities to refine and improve processes.
• Conduct in-depth analysis and research to identify new market opportunities, analyze industry trends, and understand the competitive landscape within the ground and sea travel industry in Vietnam..
• Collaborate with other departments, notably Customer Success & Product to help build an offering that meets customer needs and expectations.

Requirements

• Excellent written and verbal communication in both Vietnamese and English is a must.
• Proven 'Zero-to-One' experience. Someone who has started from scratch as the underdog.
• Repeated & proven experience in managing the responsibilities outlined above and delivering on ambitious targets.
• Willing to travel regionally within APAC as required by the requirements of the business and clients.
• Strong analytical and problem-solving skills with the ability to work independently.
• Deep understanding of Vietnam with experience in the SaaS and/or Travel industry is a huge bonus.