Web Content Designer

Description

Family-owned and operated since 1995, By the Yard proudly manufactures maintenance-free outdoor furniture and accessories for families and businesses throughout the United States. From the factory to the showroom, we infuse our operations with eco-consciousness. Our furniture has been made from recycled milk jugs since day one, and we continue to focus on green initiatives to build better furniture and a better future. Check us out at www.bytheyard.net

Job Summary: 

In this key role, the Web Content Designer is responsible for the development, designing, and production of high-quality digital marketing materials within the branding guidelines established. This role requires passion and interest for capturing and communicating brand stories through digital media as part of integrated campaigns and initiatives that grow and engage audiences. This role requires someone with proven content creation design across digital platforms who can create dynamic and innovative content using a range of techniques.

Essential Responsibilities: 

• Design and develop digital marketing materials, including website pages, hero banners, online forms, digital graphics, and other promotional collateral, specifically for use online.

• Maintain a strong understanding of brand guidelines, ensuring all designs adhere to established standards and reflect the company’s visual identity.

• Collaborate with internal stakeholders, colleagues, and external vendors to understand objectives and develop design concepts that effectively communicate key messages for advertising campaigns.

• Manage multiple projects simultaneously, ensuring deadlines are met while maintaining a high standard of quality.

• Stay informed about current design trends, emerging technologies, and industry best practices, applying this knowledge to enhance the quality and effectiveness of advertising design deliverables.

• Create copy for social media platforms, emails, ad campaigns, website pages and more.

• Develop and implement creative communication strategies for online target audiences.

• Other duties and responsibilities as assigned.

While these areas are the primary focus of this position, we believe strongly in teamwork and team members will be called upon to perform a variety of duties as a part of their role with By the Yard. 

An individual in this position must be able to successfully perform the essential duties and responsibilities listed above. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions of this position.

This role is not eligible for visa sponsorship. 

Requirements

Minimum Qualifications: 

• Demonstrated professional-level skills with a minimum of 3 years of experience in graphic design, web design, web development or similar role.

• Comprehensive portfolio showcasing at least 3 years of design work, demonstrating elevated design skills and originality.

• Expertise in using Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.) or equivalent design tools.

• Ability to apply effective time management skills, prioritize tasks, and manage multiple projects simultaneously.

• Copy-editing and storytelling skills across a variety of formats and distribution channels.

Preferred Qualifications: 

• UI / UX design and development experience

• Proficient with front end web design technologies (HTML, JavaScript, CSS, React.js, XML)

• Experience with back-end ecommerce technologies (Magento, AWS, RDS).

• Experience with SEO and SEM technologies (GTM, Google Analytics, PPC, social media advertising)

Benefits: Medical, dental, vision insurance, short-term disability insurance, voluntary accident, critical illness, and hospital indemnity insurance, company paid Life insurance and Long-term disability, 401(k) with company match, profit sharing, Paid Time Off, employee discount