Senior Marketing Executive (Lifestyle)

LUXASIA is the leading and largest beauty omnichannel brand-builder of Asia Pacific. Since 1986, it has successfully enabled market entry and brand growth for more than 100 luxury beauty brands, the likes of Albion, Aveda, Bvlgari, Calvin Klein, Creed, Diptyque, Hermes, La Prairie, Maison Francis Kurkdjian, Montblanc, Rabanne, Ferragamo, and SK-II. LUXASIA has established Joint Ventures with the likes of LVMH Group, Revlon (for Elizabeth Arden), Puig, Shiseido, and Orveon (for Laura Mercier).  The Group's integrated brand-building capabilities include luxury retail, online commerce, consumer marketing & analytics, and supply chain management. LUXASIA is powered by a diverse and dynamic #OneTeam of 2700 talents across a growing footprint of 15 markets. 
 

Why Join Us 

At LUXASIA, we believe there is beauty within every talent – that is you.  

We grow you by building your competencies and unleashing your potential. We have curated a vast portfolio of over 100 luxury brands across Asia Pacific, and growing. Your work will enrich the lives of millions of consumers across the region. With us, you get to be an entrepreneur, running the business like it is your very own. We give you the autonomy but not without guidance and genuine care. We are a diverse and inclusive team that is courageously innovative. Together as #OneTeam, we celebrate differences, embrace change, explore new ideas, take risks, fail fast, and drive results. While challenges at work are inevitable, the journey promises to be fulfilling. 

With LUXASIA, an exciting career filled with robust professional growth awaits you. Isn’t that beautiful? 

Position Purpose

You are passionate about the beauty industry and want to develop your career in marketing, a strong team player with the ability to work in a fast-paced, dynamic environment. A go getter with a can-do attitude. Work closely with brand managers and marketing team to plan and drive business objectives, such as profitability, brand ranking and revenue targets. You will be responsible for planning and execution of the integrated marketing calendar, campaigns, launches and events as well as manage and monitor the A&P budget expenses. Potential team-player can look forward to the opportunity to manage a portfolio of brands on his or her own.

Main Roles and Responsibilities

Bring the Brand to Life

• Dream up and execute fun, fresh campaigns that connect with consumers through digital, retail, salon, and Sephora channels.
• Turn global directions into locally relevant stories that spark excitement.

Get Creative Online (and Drive E-Commerce!)

• Manage our brand presence across social media and e-commerce platforms.
• Create online offers, homepage features, and paid campaigns that convert browsers into buyers.
• Plan and execute CRM and EDM initiatives, from mapping customer journeys and segmentation to crafting engaging email content and managing campaign blasts.
• Collaborate with KOLs and influencers to boost reach and traffic.
• Track performance and find new ways to grow visibility and sales.
  

Create Moments In-Store

• Plan and roll out in-store activations, pop-ups, and events that get people talking.
• Work with Sephora and retail teams to ensure the brand shines on-shelf and in experience.
  

Build Buzz Through PR & KOLs

• Partner with media, influencers, and creators to tell authentic brand stories.
• Manage seeding, media kits, and launch events that feel exciting and premium.

Team Up Across Functions

• Collaborate with cross-functional teams to ensure campaigns roll out seamlessly across all touchpoints.
• Share ideas, feedback, and celebrate wins together, because great results come from great teamwork.

• More than 3 years’ experience in marketing, ideally within the FMCG, beauty, or haircare industry.
• Proven experience in digital marketing, social media management, and campaign execution. 
• Experience managing budgets and measuring ROI.
• Knowledge of market research and consumer trends.
• Strong communicator, proactive, and adaptable to fast-moving projects.
• Passionate about beauty, haircare, and creating meaningful consumer experiences.
• Proficient with Digital Marketing Tools & Microsoft Office tools.

Do you have what it takes to succeed in a fast-paced and intense environment? Do you thrive on challenges? Do you want to bring innovative ideas to life? Are you keen to abandon the status quo, try new things, embrace failures as lessons, recover fast, yet always pursue excellence?

If so, you are the one we are looking for. JOIN US and let’s grow together.

Championing Diversity, equity and inclusion 

LUXASIA aspires to build a One Team of talents that reflects the diversity of the communities in our operating markets. LUXASIA is committed to providing equal employment opportunities to all individuals, regardless of their race, colour, religion, gender, sexual orientation, age, disability, nationality or ethnic origin, cultural background, social group, marital status, or any other characteristics as provided by law. 

To explore other careers opportunities, visit our careers page @ https://www.luxasia.com/careers/ . If you have a question for us, please drop us an email here.

We regret to inform you that only shortlisted candidates will be contacted. Thank you.

Recruitment Privacy Notice 

By proceeding with your application, you confirm that you have read LUXASIA's recruitment privacy notice [https://www.luxasia.com/recruitment-privacy-notice/] and consent to the LUXASIA group collecting, processing and disclosing your personal data for purposes specified in the notice.  

Note to staffing agencies

Please DO NOT contact LUXASIA’s employees or Talent & Excitement (T&E) team in an attempt to present candidates for our roles. LUXASIA has our own panel of appointed agencies that we work with. Any agency who is interested to work with us must obtain prior written approval from LUXASIA’s T&E team before you submit candidates’ resumes, and then only in conjunction with a valid fully executed contract for service and in response to a specific job opening. LUXASIA will not pay a fee to any Agency that does not have such agreement in place. Thank you for your understanding.