Role Overview

Are you motivated by high‑growth environments and inspired to lead large‑scale commercial transformation?

We are looking for a dynamic Commercial Director for Mainland Europe to unlock rapid commercial growth across a diverse and opportunity‑rich region.

This is a pivotal leadership role, responsible for accelerating revenue, expanding market share, and strengthening customer penetration in key strategic markets.

You will translate ambitious growth goals into actionable, results‑driven plans while driving excellence across sales, service, and customer experience.

Success in this role requires sharp commercial judgement, speed of execution, and the ability to turn potential into sustained, profitable performance. 

You can be based anywhere in Europe where we have a legal entity

Salary is circa up to 150k Euros per annum DOE

Benefits will be in line with the country that you are employed in.

You Will

Key Responsibilities

1. Commercial Growth Strategy & Execution (30%)

• Lead and deliver an ambitious regional growth strategy focused on revenue expansion, margin improvement, and market penetration.
• Identify underdeveloped markets, challenger positions, and disruptive opportunities to accelerate performance.
• Translate strategic ambitions into agile, operational plans that drive commercial excellence.
• Support delivery of ABS’s strategic priorities: commercial excellence and business transformation.

2. Sales Acceleration & Performance Delivery (25%)

• Establish bold revenue and growth targets, ensuring clear accountability and KPI delivery across all markets.
• Direct sales activation plans, pipeline acceleration activity, and customer conversion strategies.
• Monitor performance continuously and adjust approach to maintain momentum and exceed expectations.
• Operate effectively within a matrixed structure, demonstrating high accountability even when authority is shared.

3. Market Development & Customer Expansion (15%)

• Deepen customer engagement in existing segments while identifying opportunities in new or emerging ones.
• Apply customer insights to adapt offerings, improve service delivery, and design compelling value propositions.
• Champion commercial innovation, technology adoption, and new routes to market that enable growth.

4. Commercial Leadership & Talent Development (15%)

• Lead cross‑functional teams across sales, service, and customer operations to deliver consistently high performance.
• Develop talent through coaching, capability building, and fostering a performance‑driven culture.
• Evolve the regional team structure to ensure capacity and capability align with future growth.
• Demonstrate strong influence skills to succeed in a matrixed, highly collaborative environment.

5. Financial & Operational Discipline (10%)

• Manage full regional P&L accountability, focusing on revenue, operating profit, cost efficiency, and cash generation.
• Use data and analytics to inform decisions, optimise pricing, and prioritise high‑return investments.
• Ensure timely, accurate reporting for regional and global stakeholders.

6. Risk Management & Governance (5%)

• Anticipate and navigate commercial, political, and operational risks across complex markets.
• Ensure compliance with local regulations, internal controls, and Genus ABS governance frameworks.
• Promote ethical decision‑making and protect the organisation’s brand and reputation during growth.

Requirements

• Proven ability to drive accelerated commercial growth across international or evolving markets.
• Strong commercial judgement with the agility to pivot quickly in response to market shifts.
• Exceptional leadership presence, capable of motivating diverse teams and cultures.
• Demonstrated change‑leadership capability and passion for developing future leaders.
• Success operating within matrixed structures and influencing across functions and geographies.
• Strong financial fluency and command of commercial analytics.
• Fluent in English; additional European languages are highly beneficial.

Business Overview

ABS - is the world-leading provider of bovine genetics, reproductive services, technologies and udder care products. Marketed in more than 70 countries, ABS has been at the forefront of animal genetics and technology since its founding in 1941.  We are uniquely positioned as a global player with a dedicated R&D function and an international distribution network. 

We breed and distribute the genes of the world’s best bulls, scientifically selecting livestock to increase the profitability of our customers who are some of the world’s biggest farmers and food producers. 

IntelliGen Technologies is the technology within ABS that develops sexed bovine genetics that helps customers maximize their profitability and reach their end goals in a fast and efficient manner. 

We were born to challenge standards. Since the beginning, innovation has been part of our DNA. From co-development of the first semen tank, to the recent ground-breaking launch of our innovative Sexcel® sexed genetics product, we have made our mark in the bovine genetics industry. 

Genus is an agricultural biotechnology pioneer. We are a global FTSE 250 company, headquartered in the UK, and listed on the London Stock Exchange. Genus PLC has a presence in over 70 countries and a global workforce of over 3,000 employees and growing.  We are a worldwide leader in porcine and bovine animal genetics, partnering with farmers to transform how we nourish the world – a mission that is important to a sustainable future. 

Our vision is clear: Pioneering animal genetic improvement to sustainably nourish the world.

Our Values

• Collaborate as One Team
• Create Value for Customers
• Innovate with Purpose
• Never stop improving

DEI

Genus is a place where you can be yourself and be part of a growing global team. We have a culture of respect, openness and fairness for all. Whatever your background, your role or your area of work, you will have the chance to thrive in an environment that inspires, challenges and supports you to succeed.

Tackling climate change: 

• Monitor and identify goals for the reduction of our GHG emissions from our own operations.
• Drive porcine and bovine genetic improvements which support productivity gains and improve feed efficiency, enabling a reduction in the production of greenhouse gas (GHG) emissions per unit of milk or meat produced
• Identify facility and other opportunities for reductions in GHG emissions, consistent with our goals
• Partner and advocate for policies that advance positive climate goals and identified United Nations Sustainable Development Goals (SDGs). 

Equal Employment Opportunities

Genus is an equal opportunity employer. In accordance with anti-discrimination law, it is the purpose of this policy to effectuate these principles and mandates. Genus prohibits discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. Genus conforms to the spirit as well as to the letter of all applicable laws and regulations.

Recruitment Fraud Warning

Genus plc will never ask you to provide fees or payment for computer, software, or other equipment or supplies during the recruitment and/or onboarding process. If you have any questions about your individual application, please contact the Genus Talent Acquisition team at recruiting@genusplc.com.