Brand Manager

Description

 Job Summary:

Reporting to the Chief Marketing Officer, the Brand Manager is responsible for driving market results by developing and executing effective marketing plans for the corporate brand Altus and its multiple regional brands. Core marketing sectors include: 

• B2C Hospital/ED Marketing
• Reputation Management & Patient Experience
• Business Development Marketing (Corporate & Regional Brands)
• Media Buy/Advertising
• Digital Marketing 
• Corporate & Employer Branding
• Internal Marketing & Communications
• Market Research & Analytics Reporting

As part of that work, the Brand Manager will provide support to internal marketing, communications, regional staff, and external business partners. In addition, they will also provide project supervision on select assignments to marketing staff, interns, vendors and coordinators. 

Essential Duties and Responsibilities:

• Develop and execute marketing   programs for corporate and designated regional brands that drive measurable results   (e.g. increased ER patient visits, increased in-patient visits, online and   community engagement, etc.) 
• Support the presence of B2B parent   brand Altus so corporate growth goals are achieved
• Build and manage portfolio for   multiple regional brands to meet or exceed desired business goals for the   organization
• Manage multiple projects in a   fast–paced, entrepreneurial environment and under tight deadlines to meet   established key performance indicators
• Analyze market, consumer, and   competitive information to build a rich repository of knowledge that informs   departments across the organization
• Participate in product development   of key service lines including analyzing information to help set the sales   forecast and financials
• Work collaboratively with regional   marketing staff to execute local marketing campaigns
• Successfully execute product   launches (e.g. community promotion, clinical relationship program, health   education, etc.) to meet corporate and regional goals
• Gather, assimilate and analyze   market and competitive information to ensure marketing activities are   effective and efficient 
• Act as marketing liaison to corporate   and regional departments
• Facilitate and grow relationship   with corporate, facility and regional staff

Other Job   Functions:

• In collaboration with vendors and AP   teams, manage and develop marketing   budgets, invoices, and detailed monthly reports 
• Develop dashboard reports that   track and monitor program performance
• Attend staff meetings or other   company sponsored or mandated meetings as required
• Maintain and mine the   referral/contact database 
• Provide weekly/monthly reporting   as assigned
• Travel to all facility locations   as required
• Perform additional duties as   assigned

Requirements

 Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required 

 Education and/or Experience, Skills:

• Bachelor’s degree, preferably in marketing or business administration
• MBA, preferred
• 4+ years business experience driving measurable results, required 
• 3+ years marketing / brand management / advertising experience including the creation of comprehensive, strategic, metrics driven marketing plans, required
• Experience in utilizing print, outdoor, promotions, online and grassroots marketing tactics, required
• Experience in working with agencies and vendors to deliver strategically sound campaigns and creative, required
• Healthcare industry experience, preferred
• Position requires fluency in English; written and oral communication