Automotive E-Commerce Manager

Description

We are seeking a driven and detail-oriented E-Commerce Manager to lead and grow our online vehicle sales strategy. This role is responsible for managing digital retailing, internet lead handling, online merchandising, and customer experience from the first click to delivery. The ideal candidate understands both automotive sales operations and modern online buying behavior and can bridge the gap between digital engagement and showroom conversion.

This position plays a critical role in increasing lead conversion, improving response times, and delivering a seamless online purchasing experience for customers.

Key Responsibilities:

Digital Sales & Lead Management

• Oversee all internet leads, chat, text, and digital retailing platforms
• Ensure rapid response times and high-quality communication with online customers
• Develop and maintain response templates, processes, and follow-up schedules
• Work directly with the sales team to convert online inquiries into appointments and deliveries
• Monitor and improve appointment show rates and closing ratios

Online Merchandising

• Maintain accurate and compelling vehicle listings across websites and third-party marketplaces
• Ensure inventory photos, pricing, descriptions, and options are complete and competitive
• Optimize vehicle descriptions for SEO and customer clarity
• Manage pricing strategy in coordination with management and market data

Digital Retailing & Customer Experience

• Manage online buying tools (credit apps, trade valuations, payment calculators, remote paperwork)
• Improve online purchase flow and reduce friction in the buying process
• Assist customers with remote purchase transactions and home deliveries
• Coordinate with F&I and Sales Managers for deal structure and documentation

Performance Tracking & Reporting

• Track KPIs such as response time, lead conversion, appointment rate, and online sales volume
• Provide weekly performance reports and improvement recommendations
• Identify trends in customer behavior and adjust processes accordingly

Cross-Department Collaboration

• Partner with Marketing on campaigns, landing pages, and promotions
• Coordinate with Service and Parts for accessory and protection package opportunities
• Train sales staff on digital communication best practices

Requirements

• Automotive dealership experience (Internet Manager, BDC Manager, or Sales Manager preferred)
• Strong understanding of CRM systems and digital retailing platforms
• Experience handling internet leads and online customers
• Excellent written communication and customer service skills
• Ability to analyze reports and improve performance metrics
• Highly organized with strong follow-through
• Comfortable working in a fast-paced dealership environment
• Solid understanding of automotive sales processes, desking, and CRM systems
• Customer-focused mindset with strong problem-solving abilities
• Valid driver’s license and ability to pass background and MVR checks

Preferred Skills

• Experience with dealership CRMs (VinSolutions, DealerSocket, CDK, etc.)
• Knowledge of digital retailing tools and online purchase workflows
• Basic understanding of SEO and online merchandising strategy
• Experience with third-party listing sites (AutoTrader, Cars.com, CarGurus)
• Process-building and team training experience

What Success Looks Like

• Faster response times to all online inquiries
• Higher appointments and closing ratios from internet leads
• Improved online customer satisfaction
• Increased remote and digital transactions
• Consistent, high-quality online vehicle listings

Compensation & Benefits

We offer a competitive compensation plan including base salary plus performance incentives, along with full benefits and growth opportunities within the organization.

Apply

If you are passionate about combining automotive sales with modern online buying experiences and want to help shape the future of digital retail in a dealership environment, we encourage you to apply today.