VP, Marketing

Description

ABOUT US:

At Starbird Chicken, we’re redefining what fast food can be — serving fresh, crave-worthy food in a welcoming, community-driven environment. We believe in bold flavor, genuine hospitality, innovation, and doing right by our people and guests.

As we continue to scale our corporate footprint and grow our franchise system, marketing plays a critical role in building our brand, driving guest loyalty, launching new markets, and fueling long-term growth.

The Vice President of Marketing is a front-and-center leadership role reporting directly to the CEO, with regular communication to board members. This position is responsible for shaping the Starbird brand experience and accelerating our expansion in the fast-casual space.

The Opportunity

The Vice President of Marketing is a key member of Starbird’s executive leadership team and a strategic partner to the CEO and cross-functional leaders. This role owns the end-to-end marketing strategy across corporate restaurants and the expanding franchise system — driving brand awareness, guest acquisition, digital engagement, loyalty, and revenue growth.

This leader will bring deep experience scaling restaurant or food & beverage brands, building high-performance teams, and creating repeatable, franchise-ready marketing systems. The ideal candidate is both a visionary brand builder and a highly operational, data-driven executive who thrives in fast-growth, entrepreneurial environments.

What You’ll Love About Starbird

• A fast-growing, recognized brand in the fast-casual space
• Hospitality at our core — for guests and team members alike
• A culture of innovation across menu, technology, and guest experience
• Fresh, quality-driven food you can feel good about
• A people-first, community-focused environment
• The opportunity to shape and scale a brand with national potential
  

Requirements

Key Responsibilities

Brand Strategy & Growth Leadership

• Lead Starbird’s brand vision, positioning, and storytelling to support national expansion
• Build long-term brand equity while driving near-term performance growth
• Develop and execute the annual marketing strategy, goals, and operating plan
• Present marketing strategy, performance, budgets, and growth initiatives to the Board
• Lead, develop, and inspire a high-performing marketing and sales team
• Establish strong operating rhythms, decision-making processes, and cross-functional alignment

Demand Generation & Revenue Growth

• Own guest acquisition, retention, loyalty, and digital engagement strategies
• Drive performance marketing across digital and in-restaurant channels to increase traffic, frequency, and average check
• Lead promotional strategy, creative development, and execution aligned with brand and culinary vision
• Oversee catering marketing strategy to drive incremental revenue and brand elevation
• Optimize ROI across promotions and campaigns

Public Relations & Communications

• Own Starbird’s brand voice and messaging across internal and external communications
• Lead PR strategy and agency partnerships aligned with growth and brand priorities
• Ensure integrated communications across brand campaigns, menu launches, and market expansions

Brand Management & Creative Excellence

• Own brand standards, visual identity, and style guides
• Ensure creative consistency across all touchpoints — digital, in-store, menu, third-party platforms, and franchise materials
• Manage creative agencies, RFPs, and vendor partnerships
• Lead brand refinements and evolutions to support growth while preserving Starbird’s culture and roots

Marketing Technology & Systems

• Provide strategic oversight of loyalty and digital platform migrations and performance
• Ensure seamless guest communication, campaign execution, and data integrity during system transitions

Franchise Marketing & Scale

• Build a franchise-ready marketing infrastructure and playbook
• Partner with franchise leadership to support new market launches and local marketing execution
• Develop tools, training, and systems that enable franchisees to drive results while maintaining brand standards

What We’re Looking For

• BS, MBA preferred 
• 15+ years of proven executive-level marketing leadership in restaurant, food & beverage, or multi-unit consumer brands
• Experience scaling brands in fast-growth environments, including franchise systems
• Strong background in brand strategy, performance marketing, loyalty, and digital platforms
• Proven track record operating both strategically, setting vision, and tactically executing an operational road map
• Data-driven decision maker with a strong creative sensibility
• Exceptional people leader who builds high-performing teams and culture
• Strategic notice paired with hands-on operational execution

Compensation: $200,000–$240,000 annually, plus performance-based bonus and equity potential. Comprehensive benefits package includes medical, dental, vision, 401(k), paid time off, and employee dining benefits.

Equal Opportunity Employer
Starbird Chicken is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. We are committed to the principle of equal employment opportunity for all employees and to providing