Business Development Representative – Northeast Region

Description

Build the Regional Engine Before It Becomes National Scale

Barranco is executing a disciplined growth strategy: to become the premier specialty equipment installation and preventive maintenance partner for multi-site convenience store and quick-service restaurant operators.

We are hiring for a Business Development Representative to lead and architect our Northeast expansion, anchored in the Greater Philadelphia corridor.

This is not transactional selling. It is structured, consultative business development within a defined vertical—focused on recurring revenue, operational alignment, and long-term account value. The professional selected for this role will influence how Barranco scales regionally before that scale extends nationally.

About Barranco

Barranco specializes in:

• Food and beverage equipment installation
• Preventive maintenance programs
• Equipment rollouts and system resets
• Short-duration construction scopes tied directly to equipment programs

Our core focus is equipment-centric execution: beverage systems, ice machines, hot beverage equipment, and repeatable service programs.

We pursue disciplined growth. We prioritize operational precision, margin integrity, and long-term partnerships over opportunistic volume. Every project must align with our vertical expertise and support recurring revenue.

The Mission of the Role

To build and convert a strategically aligned pipeline of multi-site C-Store and QSR accounts across the Northeast that generate:

• Installation rollouts
• Beverage and equipment reset programs
• Preventive maintenance agreements
• Recurring service revenue

This is recurring revenue growth within a defined vertical—not one-off project selling.

What You Will Own

• Strategic Account Development Identify and engage decision-makers at regional and national C-Store and QSR operators, distributors, OEMs, and select general contractors operating in the Northeast.
• Multi-Site Opportunity Structuring Develop and present proposals for multi-location scopes including beverage resets, equipment refresh cycles, ADA upgrades, preventive maintenance programs, and rollouts. Structure deals with clear operational and financial alignment.
• Recurring Revenue Expansion Prioritize long-term service agreements and repeatable scopes that increase lifetime account value while protecting margin discipline.
• Market Intelligence Leadership Monitor Northeast retail activity, including remodel cycles, system resets, equipment replacement timelines, and compliance initiatives. Convert insight into opportunity before competitors enter the conversation.
• Channel Development Establish at least one recurring opportunity channel through a distributor, OEM, or regional operator within the first year.

Internal Alignment

Work directly with Operations and Finance to ensure:

• Scope clarity
• Realistic execution timelines
• Pricing discipline
• Margin protection

You are responsible not only for revenue generation, but for revenue quality.

What Success Looks Like in Year One

Within 12 months, you will have:

• Built a qualified Northeast pipeline aligned with Barranco’s service model
• Secured multiple multi-site installation or preventive maintenance agreements
• Established at least one strategic partnership channel producing consistent opportunity
• Demonstrated pricing discipline and margin awareness in deal structuring
• Increased recurring revenue mix within the region
• Positioned Barranco as a trusted specialty equipment partner in the Northeast

Success is measured by pipeline quality, revenue mix, margin integrity, and account durability—not by activity volume alone.

Who Thrives Here

This role is designed for professionals who:

• Understand multi-site retail operations within C-Store and QSR environments
• Think in portfolios rather than isolated transactions
• Balance disciplined prospecting with long-term relationship building
• Operate with personal accountability and minimal supervision
• Value structure, follow-through, and internal alignment
• Are comfortable engaging executives, facilities leaders, and operations teams

You are not simply pursuing revenue. You are shaping regional account strategy and influencing how the company scales.

Requirements

Minimum Qualifications

• 3–7 years of business development or sales experience within C-Store, QSR, foodservice equipment, or multi-site retail environments
• Demonstrated success selling installation services, preventive maintenance programs, equipment rollouts, or comparable multi-location solutions
• Experience structuring proposals that account for operational feasibility and financial performance
• Ability to engage decision-makers at regional or national account levels
• Strong understanding of margin, pricing discipline, and contract structuring
• Based in the Greater Philadelphia region
• Willingness to travel across the Northeast territory

Why This Opportunity Is Different

Most sales roles emphasize volume and short-term wins.

This role emphasizes strategic alignment, recurring revenue, and disciplined growth within a clearly defined vertical. Barranco has clarified its ideal client profile, defined its service focus, and built operational systems to support scale.

You will not be handed generic territory expectations. You will be entrusted with shaping Northeast growth in a way that strengthens long-term positioning and protects margin integrity.

The upside extends beyond compensation. It includes professional credibility earned by building multi-site accounts that endure.