Marketing Communications Associate, Corporate - China

At Kids2, we’re really good at what we do. And when we’re great at our jobs, we help parents be great at their jobs.

Parenting is demanding, and that’s where we come in. We want to reimagine how brands can make it easier for early stage parents – not by just selling them products, but by providing holistic solutions that transcend borders, categories and aisles.

No matter our title or department, at Kids2, our job is to create more tiny wins for parents, so they can create bright futures for their little ones. That’s a big task!

We’re serious about what we do, AND we love to have fun. Our team is hardworking, entrepreneurial, and passionate about helping families create millions, if not billions of tiny wins.

SUMMARY

We are seeking a Marketing Communications Associate to drive cohesive, consumer-first storytelling across Kids2’s ecosystem of people, partners and parents. This role plays a key part in bringing our enterprise story to life—connecting brands, products, and moments through consistent, compelling marketing communications.

The Associate will create and deliver integrated internal and external content that strengthens engagement and drives community across our global ecosystem. Marketing materials will generate excitement, reinforce a unified narrative, and guide audiences toward deeper connection with Kids2 and its brands - ultimately supporting sales while elevating enterprise value.

This highly cross-functional role ensures messaging alignment across Kids2 and its brands, partnering closely with Category, Social, Communications, Sales, E-commerce, and Creative teams to ensure campaigns and digital storytelling reflect a shared direction and consumer-first approach.

The ideal candidate is creative, collaborative, and detail-oriented, with a passion for global brand storytelling. They bring ideas to life through strong writing, thoughtful design, and strategic content development, and possess excellent verbal and written communication skills in English.

PRIMARY RESPONSIBILITIES AND ESSENTIAL FUNCTIONS:

• Translate the Kids2 enterprise strategy into compelling, insight-led narratives that connect our purpose, brands and products into a cohesive story.
• Develop and deliver internal and external marketing communications for our ecosystem of parents, partners and people that consistently pull forward the Kids2 enterprise story, with an emphasis on building visibility, trust, and relevance across brands, regions, and channels.
• Own end-to-end content creation (writing, design, video) for ongoing communications including emails, newsletters, webpages, digital destination content, and partner assets - ensuring clarity, consistency, and connection.
• Drive, manage and maintain the global marketing comms system, process and calendar to drive alignment across departments, brands, and regions, ensuring coordinated storytelling and efficient execution.
• Partner with key stakeholders to ensure communications support promotional calendars, key moments, and creative assets.
• Develop copy and visuals that bring collaborations, launches, milestones, and initiatives to life.
• Collaborate closely with Category, Social, Communications, Sales, E-commerce, and Creative teams to ensure messaging is enterprise focused, on-brand, consumer-first, and aligned to campaign objectives.
• Build strong relationships with stakeholders across functions and regions, acting as a central point of coordination to connect ideas, surface opportunities, and drive alignment.
• Manage marketing communications metrics, reporting, and content archives to assess effectiveness, inform optimization, and support continuous improvement.
• Collaborate cross-functionally to explore new ideas, channels, formats, and approaches that strengthen engagement, community, and connection with parents.

QUALIFICATIONS & EXPERIENCE

• 3-5 years of experience in marketing communications (consumer products preferred)
• Lived abroad in English speaking country for at least 1 year.
• Excellent English written and verbal communication skills.
• Familiarity with social media tools and platforms.
• Familiarity with marketing and design platforms, like Canva and Constant Contact.
• Strong proficiency in Microsoft Office Suite, with proven ability to create visually engaging marketing materials and tools.
• Highly organized with the ability to manage multiple priorities and meet deadlines.
• Collaborative team player comfortable working across departments.
• Passion for global brand storytelling and helping partners express and extend the brand authentically and creatively.
• Ability to deal with changing environments, tight timelines and multiple projects.
• Ability to execute and excel in high-paced organization.
• Team player mindset with a high level of energy and enthusiasm.

EDUCATION & SKILLS

• Bachelor’s degree in Marketing, Communications, or a related field.
• Strong communication, organizational, and presentation design skills.
• Exceptional attention to detail and ability to synthesize direction into compelling stories and stories.
• Creative mindset with an understanding of marketing storytelling across digital and partner channels.
• Fluency in English (written and verbal). Additional languages a plus.

CERTIFICATES, LICENSES, REGISTRATIONS

• No specific certifications required.

COMPUTER/TECHNICAL SKILLS

• Proficiency in Microsoft Office Suite.
• Working knowledge of Canva

PHYSICAL DEMANDS

• While performing the duties of this job, the team member is regularly required to talk or hear. 
• The team member frequently is required to sit; have flexible use of hands; reach with hands and arms; and stoop, kneel, crouch, or crawl. 
• The team member is occasionally required to stand, walk, and taste or smell. 
• The team member must regularly lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 - 50 pounds. 
• Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

WORK ENVIRONMENT

• General office environment
• Expected in office 5 days/week

We offer competitive pay, flexible hours, and generous benefits. Plus, to keep things fun (because we are all kids at heart), we offer a host of team member activities and philanthropic efforts throughout the year and company-wide awards and recognition for a job well done!

Check out our website at www.kids2.com and our social media pages on LinkedIn, Facebook and Instagram for more information and open positions in the career section.

Drug Free Workplace M/F/D/V