General Manager

Description

Who is Elite:

Elite Construction Solutions is a premier nationwide exterior contractor, dedicated to setting new industry standards through innovation, technology, and exceptional service. Our mission is to deliver unique and memorable experiences to all we encounter while elevating the benchmark for exterior construction and restoration.

Job Summary:

The General Manager (GM) owns the daily execution, financial performance, and customer experience within their assigned territory. This role leads sales, operations, and field teams to deliver operational excellence, consistent profitability, and 5-star customer experiences aligned with Elite’s values of Performance, People and Passion. 

The GM is the primary execution leader—translating regional strategy into results by driving disciplined operations, strong sales performance, technology adoption, and a high-performance culture. 

General Responsibilities:

Territory Financial & Performance Ownership 

• Own territory-level revenue, gross profit, and profitability performance 
• Deliver accurate sales, revenue, and profitability forecasts 
• Monitor KPIs and financial results; analyze variances and implement corrective actions 
• Approve weekly payroll and manage material and labor pricing discipline 

Operations & Project Execution 

• Oversee end-to-end project execution from estimate through completion 
• Manage scheduling, resource allocation, and daily workflow optimization 
• Ensure material procurement, supplier performance, and crew utilization standards 
• Establish and enforce operational best practices aligned with corporate standards 

Technology & Data Accountability 

• Ensure disciplined use of Elite CRM and company systems across the territory 
• Own territory-level data accuracy, timeliness, and workflow compliance 
• Hold team members accountable for system adoption and training completion 
• Use dashboards and KPIs to proactively identify risks and performance gaps 
• Serve as first-level escalation for system issues and coordinate resolution 

Team Leadership & Talent Development 

• Recruit, onboard, and develop sales, operations, and field leadership 
• Set clear expectations, conduct performance reviews, and coach for results 
• Build a high-performance, engaged culture with strong accountability 
• Partner with HR on succession planning and bench development 
• Resolve conflicts professionally and reinforce Elite values 

Sales, Client & Market Leadership 

• Build and lead high-performing retail and insurance sales teams 
• Execute territory sales strategies aligned with regional priorities 
• Develop local partnerships with insurance adjusters, agents, and brokers 
• Support major customer escalations and relationship management 
• Drive local marketing, community engagement, and brand presence 

Quality, Safety & Compliance 

• Ensure compliance with building codes, safety standards, and regulations 
• Conduct regular quality and safety audits; implement corrective actions 
• Maintain required licensing, permits, and insurance documentation 
• Protect Elite’s brand reputation and customer satisfaction standards 

Leadership Expectations & Success Factors 

• Demonstrates a territory owner mindset with full accountability for results 
• Uses KPIs and financial metrics to make data-driven decisions 
• Balances short-term execution with long-term growth discipline 
• Adapts quickly to changing market conditions 
• Leads with professionalism, composure, and integrity 
• Other duties as assigned

Requirements

Minimum Qualifications:

• High School Diploma or GED required 
• Proven experience leading sales and operations high performing teams in home improvement 
• Strong understanding of sales, production, and financial fundamentals 
• Familiarity with roofing, siding, gutters and/or windows products preferred 
• Ability to manage and understand a P&L required
• Ability to drive and grow sales revenue
• Strong communication, problem-solving, and conflict-management skills 
• Proficiency with CRM systems, reporting tools, and Microsoft Office 
• Ability to travel within assigned territories up to 50% 
• Strong person-to-person communication and lead generation skills
• Customer-focused mindset with a competitive, results-driven approach
• Valid driver’s license with acceptable MVR; frequent field travel required
• Strong problem-solving and critical-thinking abilities
• Ability to handle objections and conflict professionally and courteously
• Excellent verbal, electronic, and written communication skills
• Reliable, self-motivated, and accountable to commitments
• Flexible and adaptable to changing schedules, weather conditions, and market demands
• Ability to utilize technology devices, CRM systems, and basic computer applications such as Microsoft Office Suites

Elite Mission:

• Contractors have a bad rep – and let’s be honest, many disreputable contractors over the decades have earned it. Elite’s mission is to be the sales organization of choice and to improve the industry standard. We set the bar high to raise the benchmark.

Elite Vision Statement:

• Operational excellence via technology and a relentless focus on KPIs. Basically, everyone should do their best work to make sure operations run smoothly; we utilize technology to help when possible and we will gauge our success by tracking key performance indicators.

Elite Values:

• At Elite we believe in doing the right thing no matter what. Part of being Elite means owning up to mistakes, being honest and turning away a potential lucrative sale when we know we cannot deliver a desired service. It also means setting up our employees for success.