Copywriter Manager

Overview

BREAK GROUND ON A REWARDING CAREER WITH US!

The Sekisui House U.S. team is a proud builder of the SHAWOOD, Richmond American Homes, Woodside Homes, Holt Homes, Hubble Homes, and Chesmar Homes brands.  We take great pride in being a member of Sekisui House, a global leader in homebuilding. This impressive, 60+ year old company has built over 2.6 million new homes designed to reflect and adapt to the changing needs of today's homebuyers. Drawing on Sekisui House's unparalleled history and superior service, we commit ourselves to a future where people around the world can live joyful lives in homes that are safe, secure, stylish and comfortable. 

We encourage a company culture that promotes professionalism, teamwork, health & wellness and work-life balance. If you are a results-driven professional with a passion for success, consider building a career with us.

Positive Work Environment & Culture

• Collaborative Team Culture: Join a supportive environment where teamwork and the open exchange of ideas are highly valued.
• Team Engagement: Participate in a variety of team-building events and social gatherings, such as company outings, holiday celebrations, and regular office socials. We support a healthy work-life balance and recognize the importance of time outside of work commitments. 
• This role is a hybrid position, both remote and in-office. 

Position Summary 

The Copy Manager plays a key role in shaping and managing the voice of our national home building brand at Sekisui House, US. This position is responsible for overseeing all written content across digital, print, and experiential platforms, ensuring consistency, clarity, and strategic alignment with the company's brand and customer journey. The ideal candidate is a strong leader, storyteller, and editor with a deep understanding of real estate marketing, lifestyle branding, and customer-centric communication.

Key Responsibilities

Content Strategy & Development

• Collaborate with creative and marketing teams to craft cohesive brand stories that connect emotionally with audiences and reinforce brand values.
• Develop and maintain brand voice and messaging guidelines tailored to diverse homebuyer segments across the country.
• Partner with the Copy Director and Creative Director to mentor and inspire the creative team, fostering collaboration, growth, and brand-aligned storytelling.
• Write, edit, and review copy for a wide range of channels, including:
• Website and community pages
• Email marketing campaigns
• Social media content
• Digital and print advertising
• Brochures, signage, and sales collateral
• Floor plan and feature descriptions
• Internal communications and executive messaging

Team & Project Management

• Help lead and manage a team of copywriters.
• Assign writing tasks and ensure deadlines are met across multiple departments and projects.
• Oversee quality control, ensuring all content is clear, compelling, grammatically correct, and on-brand.

Collaboration & Cross-Functional Support

• Partner with marketing, design, sales, and product development teams to create strategic, customer-focused messaging.
• Translate complex homebuilding concepts and technical information into easy-to-understand, engaging content.
• Support major campaign launches, new community openings, and seasonal initiatives with tailored messaging.

Optimization & Innovation

• Collaborate with SEO and digital teams to optimize web content for search engines and user experience.
• Continuously improve content effectiveness by leveraging performance data, customer feedback, and market trends.
• Bring fresh storytelling ideas that differentiate the brand in a competitive housing market.

Requirements

• Bachelor’s degree in English, Communications, Journalism, Marketing, or related field.
• 5+ years of professional copywriting experience, with at least 2 years in a leadership or editorial role.
• Portfolio of work demonstrating clear, effective, brand-aligned copy across multiple platforms.
• Strong understanding of residential real estate, homebuilding, or lifestyle branding preferred.
• Exceptional grammar, writing, editing, and proofreading skills.
• Proficiency with content management systems (CMS), Google Workspace, and project management tools like Asana, Monday.com, or similar. 

Compensation

• Base Salary: $85,000 - $105,000
• FLSA Status: Non-Exempt
• Bonus Type: Quarterly Production

Comprehensive Benefits Package

We offer a comprehensive benefits package designed to meet the diverse needs of our employees and their families: 

• Competitive Compensation: We provide a competitive compensation structure that rewards performance and results.
• Health & Wellness: Comprehensive coverage includes medical, dental, and vision insurance options, as well as Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA).
• Financial Future: Access a 401(k) retirement savings plan.
• Time Off: Our time-off benefits include vacation, sick leave, paid holidays, and other leave types (bereavement, jury duty, FMLA, military leave).
• Insurance & Protection: Company-provided life insurance, accidental death and dismemberment (AD&D) insurance, and short- and long-term disability coverage are included. An employee assistance program (EAP) is also available. 
• Exclusive Perks & Discounts
• Homeownership & Financing: Take advantage of exclusive home purchase and financing discounts.
• Pet Insurance: Enjoy discounted group pet insurance rates.

If you are ready for more than a job and seek a career with one of the most respected organizations in the industry, we encourage you to connect with us. Please visit our website at www.richmondamerican.com for additional information.

Sekisui House U.S., Inc. is an Equal Opportunity Employer.