Digital Content Specialist

Description

Are you a talented storyteller with a knack for crafting compelling copy—and excited about using AI to work faster, think bigger, and ship stronger creative? We’re looking for a skilled Digital Content Specialist to join our team. In this role, you’ll create engaging content for blogs, social media, websites, and email campaigns while leveraging AI tools to support research, ideation, drafting, optimization, and repurposing across channels.

We’re seeking someone creative, organized, detail-oriented, and skilled at tailoring writing to different audiences and platforms. You’ll help shape client content strategies while ensuring consistent quality and brand voice. As part of our team, you’ll collaborate closely with graphic designers, SEO specialists, and web developers to build assets for clients and meet deadlines—using AI where it adds speed and leverage, and human judgment where it matters most.

If you’re passionate about creating content that informs, entertains, and inspires—and you enjoy learning and applying AI in your workflow—we’d love to meet you.

Apply today. Let’s create captivating content—one word at a time.

Requirements

Essential Duties & Responsibilities

• Write clear, compelling, and engaging content across multiple digital channels for local, regional, and national brands
• Use AI tools to accelerate content workflows including ideation, outlining, first drafts, variations, and repurposing—while maintaining originality, accuracy, and brand voice
• Collaborate with cross-functional teams to achieve creative goals and develop key deliverables for client and internal projects, including blogs, email campaigns, social media posts, website content, and brand style guides
• Research, write, and optimize blog posts that attract and engage readers while supporting SEO objectives
• Take a pivotal role in new website projects, organizing sitemap structures, delivering website copy, and working closely with graphic designers and developers through launch
• Create captivating social media content, including captions, hashtags, hooks, and multimedia copy, using AI to generate options and test messaging angles
• Develop brand messages (taglines, slogans, positioning statements) that speak to client value propositions in a creative and fresh way, using AI for ideation and iteration
• Actively participate in brainstorming sessions to develop innovative ideas and unique campaigns that resonate with target audiences and drive engagement
• Stay updated on AI capabilities, content trends, platform developments, and digital marketing best practices
• Adapt writing style and tone to match diverse brand voices and campaign needs, including creating AI prompt guidance aligned to each brand voice
• Ensure all content is delivered on time, adhering to project deadlines and editorial calendars
• Prioritize tasks effectively while maintaining high-quality standards
• Proofread and edit content for clarity, grammar, consistency, and factual accuracy before publication, including validating AI-assisted outputs
• Monitor content performance and refine strategies based on analytics and feedback; use AI to identify improvement opportunities and generate testable hypotheses

Skills & Qualifications

• A digital-first mindset and strong understanding of the modern channels, especially social media, video, mobile web, and advertising channels
• Advanced writing and editing skills with the ability to maintain a consistent brand voice
• Strong working knowledge of AI writing and productivity tools (e.g., generative AI for drafting, summarization, ideation, and content variations) and the judgement to use them responsibly
• Ability to fact-check, cite sources internally when needed, and prevent AI inaccuracies from reaching publication
• Familiarity with Google Analytics, keyword research tools (like SEMrush), email platforms (Klaviyo, Campaign Monitor, etc.) and Meta Business Suite or another social scheduling platform is preferred 
• Team oriented with a positive attitude and strong collaboration skills
• Strong verbal, written, and interpersonal communication skills to express ideas clearly to clients and management
• Entrepreneurial mindset and willingness to be a hands-on contributor who improves systems and workflows
• Professional self-starter with strong work ethic and attention to detail
• Strong organizational and time management skills with excellent follow-through in a fast-paced, deadline-driven environment
• Ability to think strategically, problem solve, and manage concurrent and competing projects
• Flexibility to adjust quickly to changes and deliver on deadline