Creative Strategist, Growth

The Role

What You’ll Own

• Creative strategy & testing: Develop performance-led creative briefs and structured testing roadmaps. Translate campaign data, audience behaviour, and platform trends into scalable concepts — then identify the winning hooks, angles, and formats worth scaling systematically.
• Scripting & production: Ideate and write high-converting direct-response scripts and hooks for short-form video, UGC, statics, and carousels. Direct creators, editors, and designers to bring the vision to life with strategic precision.
• Sprint ownership: Run the full cycle — hypothesis → brief → produce → launch → analyse → iterate — maintaining a predictable cadence of testable, high-quality assets across Meta, TikTok, YouTube, and Google.
• Agency & partner management: Brief, manage, and hold accountable our creative agency and measurement partners. Set the bar, run feedback cycles, and make sure external output compounds our internal learnings — not duplicates them.
• Performance & optimisation: Spot early performance signals — hook winners, fatigue trends, scaling opportunities. Use metrics (CTR, thumb-stop rate, hold rate, CVR, CAC) to make fast decisions and pivot when needed.
• Creator & UGC management: Own creator and UGC workflows end-to-end — coordination, briefs, asset intake, revisions, and approvals — for both internal partners and external creators.
• Creative insights library: Build and maintain a growing library of creative learnings and frameworks that makes the whole Growth organisation smarter over time.
• Cross-functional collaboration: Partner day-to-day with Performance Marketing Specialists, and regularly with CRO, Brand, Design, and Content to ensure creative strategy stays aligned with channel best practice and Linktree's identity — while always pushing for performance.

Who We’re Looking For

• 4–6+ years in performance creative, paid social strategy, or growth marketing — with a portfolio of winning ads that shows clear creative contribution and measurable outcomes. A strong portfolio matters more to us than where you've worked.
• A copywriter at your core: you know how to sell, which angles convert, how to shift audience beliefs, and how to calibrate messaging across sophistication levels — from problem-unaware to ready-to-buy.
• Deep fluency in how Meta, TikTok, and YouTube algorithms behave — and how creative influences delivery, targeting, and in-platform performance.
• Proven experience scripting and producing high-converting direct-response video ads, including hands-on work with UGC, short-form video, and creator-led content.
• Strong testing instincts: you design experiments with clear hypotheses, read performance data to separate signal from noise, and turn insights into frameworks — not one-off tweaks.
• Experienced in briefing and managing creative agencies, UGC creators, and measurement partners to a high standard with clear accountability.
• Comfortable using AI tools to move faster, generate variation, and extend your creative output — without losing quality or judgment.
• A builder and a self-starter: you design the systems and processes that make the team smarter, not just the assets that feed this week's campaigns.
• Able to prioritise ruthlessly, push back on low-leverage work, and operate autonomously in a fast-moving environment.

Nice to have

• Experience in SaaS, the creator economy, or multi-market acquisition campaigns.
• Knowledge of YouTube short-form and Google PMax creative formats.
• Experience localising creative for global markets.
• Comfortable filming and editing your own low-fi content (CapCut, iPhone, etc.) when speed matters.

Why this role, why now

• Global scale, real budgets. You'll be working with a significant and growing paid media investment across Meta, TikTok, YouTube, and Google — with the mandate to scale further. The creative decisions you make will directly determine how efficiently that budget performs.
• A team already in motion. You're not walking into a broken system. Our Growth team is already driving strong results — you're here to add fuel to the fire, not fix the engine. You'll hit the ground with talented performance specialists, agencies, designers, and strong cross-functional partners already aligned and moving.
• Interesting subject matter, clean economics. Linktree sits at the intersection of the creator economy and SaaS — which means your ads have genuine creative freedom (we're marketing to creators, after all), while the growth economics are clean and measurable. You'll always know if your creative is working.
• High autonomy, high visibility. This role operates at the strategic core of Growth Marketing, with direct visibility to senior leadership. Your work will shape how tens of millions of people first encounter Linktree.