Senior Launch Program Manager

Role Summary

Are you a strategic program leader who thrives on orchestrating complex initiatives while building high-performing teams? We are seeking a Senior Launch Program Manager to elevate and scale our launch function by driving operational excellence, cross-functional alignment, and measurable business outcomes across our product development and go-to-market lifecycle.

In this role, you will own the end-to-end launch program strategy — from planning and readiness through execution, adoption measurement, and post-launch optimization. You will serve as both a strategic architect and an operational leader, aligning Product, Engineering, Sales, Marketing, Implementation, Client Services, Finance, and RCM teams around a disciplined, outcome-driven launch framework. As the direct leader of Launch Operations and related roles, you will provide clear direction, prioritization, and coaching to build a high-performing, accountable launch organization.

You will establish governance, define readiness criteria, drive product-led communication strategy, and implement data-driven measurement practices that ensure launches are clearly communicated, aligned to customer value, and measured through actionable insights. This is an excellent opportunity for a systems-oriented leader who enjoys turning strategy into structured execution, influencing across functions, and building scalable processes that accelerate speed-to-value. If you’re passionate about customer outcomes, operational clarity, and leading through complexity, we’d love to meet you.

Essential Job Duties

Launch Program Strategy & Governance 

• Own the end-to-end launch program strategy, from planning through post-launch evaluation
• Define and coordinate launch readiness criteria, milestones, risks, and dependencies across cross-functional teams 
• Lead internal launch enablement, ensuring Product, Engineering, Sales, Marketing, Support, Implementation, Finance, and RCM teams are aligned, trained, and equipped 
• Identify, escalate, and resolve launch risks and tradeoffs to protect customer experience and business outcomes

Product-Led Communication Strategy 

• Own and lead the product-led communication strategy for launches, ensuring messaging is clear, timely, and aligned to customer value 
• Define communication objectives, audience segmentation, timing, and success measures for in-app announcements, enablement, and phased rollouts 
• Partner with Client Success Program Managers to deliver quarterly and on‑demand organizational boot camps for feature releases and sellable launches, supporting Sales and Marketing strategy and launch artifacts
• Provide strategic direction to Launch Operations on execution of product-led communications across Pendo and related tooling
• Partner with Product, Sales, Marketing, Implementation, and Client Services to ensure cohesive internal and customer-facing launch messaging

Launch Success Measurement & Insights 

• Partner with Product and Engineering to define launch success metrics and track adoption, engagement, retention, customer sentiment, and operational impact
• Own post-launch measurement, retrospectives, and lessons learned to continuously improve launch effectiveness
• Partner with Launch Operations to design, maintain, and interpret launch performance dashboards 
• Present clear, data-driven insights and recommendations to Product and Executive leadership

Operating Cadence & Rhythm of Business 

• Establish and own the launch operating cadence, including launch calendars, readiness checkpoints, and retrospectives 
• Facilitate recurring launch reviews, cross-functional status updates, and leadership communications
• Continuously refine and scale launch frameworks, templates, and best practices

People Leadership & Team Development 

• Directly manage the Launch Operations Manager and support the growth of additional launch-related roles 
• Set clear goals, priorities, and performance expectations for the launch function
• Coach and develop team members to build a high-performing, accountable launch organization 
• Cross-Functional Alignment & Process Excellence 
• Drive clarity, alignment, and accountability across the product development and go-to-market lifecycle 
• Champion a culture of customer empathy, transparency, and data-driven decision-making
• Identify and implement process improvements that enhance launch quality, consistency, and speed-to-value

Qualifications

• Bachelor’s Degree in business, marketing, operations, or related field preferred
• 5+ years of experience in launch program management, product operations, or go-to-market roles within a SaaS or enterprise software environment
• Proven experience leading complex, cross-functional enterprise launch initiatives end-to-end
• Demonstrated success defining launch readiness frameworks, managing scope and risk, and driving structured decision-making
• Experience leading product-led communication strategies and measuring adoption and engagement outcomes
• People management experience, including direct leadership of program or operations roles
• Strong analytical skills with experience translating data into executive-ready insights and recommendations
• Exceptional communication and stakeholder management skills, with the ability to influence without formal authority
• Comfort operating in fast-paced, ambiguous environments while scaling repeatable processes
• Strong organizational skills with the ability to prioritize effectively and manage competing initiatives
• Proven ability to interpret business challenges and recommend strategic, outcome-driven solutions
• Personal track record of being thorough, decisive, and professional in high-visibility situations

What Will Make Us LOVE You

• Experience leveraging AI-enabled tools to enhance launch planning, customer communication, adoption measurement, or operational insights
• Hands-on familiarity with product-led growth tooling and roadmap management platforms
• Experience partnering closely with Engineering on instrumentation, experimentation, and phased rollouts
• A systems-thinking mindset with the ability to design scalable frameworks that support growth
• A proactive, solutions-oriented approach with the ability to anticipate risk and drive alignment early
• Strong executive presence with the ability to communicate clearly at all organizational levels
• Passion for building and developing teams while raising the bar on operational excellence
• A customer-first perspective that balances innovation, speed, and measurable business impact

Life at AdvancedMD: The BURST Way to Be - Learn more about our Company culture.

• Be Intentional – We act with clarity, focus, and purpose in everything we do.
• Urgency with Purpose – We move fast on what matters and deliver meaningful results.
• Respect Always – We lead with integrity, value every voice, and build each other up.
• Strive for Greatness – We set high standards, embrace innovation, and never stop improving.
• Together with Clients – We collaborate deeply, build trusted partnerships, and win as one team.