User Acquisition Manager

We are Tailor Brands. We built a platform that builds businesses. From launching and managing to growing a business, Tailor Brands is the all-in-one solution that empowers any business owner. Our platform services over 40 million small businesses.

Our "Guidance Engine" assesses each new business introduced to our platform and devises a tailored plan that allows you to manage all your business needs from a single dashboard.

Through our business-building platform, we’re turning the process of starting, managing, and growing a business into a better experience; we’re simplifying the business journey.

At Tailor Brands, we believe in more than just handing you another tool; we are dedicated to teaching you the art of building a business.

About the role:

We're looking for a Senior User Acquisition Manager to own and scale Tailor Brands' paid acquisition across discovery and search channels. This is a hands-on, high-ownership role for someone who thrives across the full paid media mix — with particular depth in Meta and TikTok — and knows how to turn creative strategy, audience targeting, and funnel design into compounding growth.

You'll join an existing acquisition team and take meaningful ownership over our paid social engine while contributing to and collaborating on search. You think in funnels, test relentlessly, and care about the full loop from first impression to down-funnel conversion. You won't just manage campaigns — you'll architect the growth system behind them.

Responsibilities:

• Own Paid Discovery Channels End-to-End Lead strategy and execution on Facebook/Instagram and TikTok as primary acquisition channels — owning budget allocation, campaign structure, audience architecture, bidding strategy, and performance targets. You set the direction and run the day-to-day.
• Collaborate on Search Work alongside the existing search team to align on cross-channel strategy, share audience and conversion learnings, and ensure paid social and SEM efforts reinforce each other across the funnel.
• Drive Full-Funnel Growth Think beyond the click. You'll work on the entire acquisition funnel — from ad creative angle to landing page experience to onboarding conversion — identifying where users drop and building tests to fix it. You'll partner closely with Product and CRO to run experiments that move down-funnel metrics, not just CTR.
• Build and Iterate the Creative Testing Machine Develop a systematic approach to creative testing: hypothesis → brief → launch → read → iterate. You'll work with designers and video producers to test hooks, formats, and messaging at pace, with a clear framework for what wins and why.
• Expand Into New Discovery Surfaces Identify and pilot emerging acquisition surfaces — TikTok Search, Reels, UGC-style creatives, influencer seeding for paid amplification — and build the playbook for scaling what works.
• Collaborate Across Growth, Product, and Analytics Partner with the product team on funnel experiments, with analytics on measurement infrastructure, and with finance on budget modeling. You'll be a key voice in growth strategy discussions — not just an executor.

Requirements

What we’re looking for

• 5+ years of hands-on performance marketing experience, with the majority in paid social (Meta + TikTok mandatory) in B2C or high-volume SaaS.
• Deep expertise in Facebook and TikTok Ads Manager — campaign architecture, audience segmentation, creative testing frameworks, and algorithm-friendly structures (ASC, Advantage+, etc.).
• Funnel-first thinking — demonstrated experience running experiments across the full acquisition funnel, including landing page tests, quiz/lead gen flows, and post-click optimization.
• Strong grasp of growth mechanics — LTV/CAC, CAC payback, contribution margin, cohort retention, and how acquisition decisions affect unit economics.
• Highly analytical — you don't wait for a report to tell you something's wrong. You pull your own data, build your own views, and can move from raw numbers to a clear recommendation quickly. Comfort with BI tools and the ability to QA your own attribution are table stakes.
• Resourceful problem-solver — when something breaks or a channel plateaus, you don't wait for direction. You diagnose, hypothesize, and test your way to an answer. You're comfortable operating with ambiguity and find creative paths forward when the obvious one isn't working.
• Creative instinct — you understand what makes a TikTok hook work, what angle resonates with a first-time business owner, and how to brief creative teams effectively.
• Experience with tracking infrastructure — Meta CAPI, TikTok Events API, pixel QA, attribution model tradeoffs.
• High English proficiency (written and verbal).