Question
Full-time
5-10

Sales Manager, Malaysia

3/6/2026

The incumbent is responsible for achieving maximum sales opportunity, profitability, growth, and account penetration by effectively selling trade credit insurance products and related services in Malaysia. Key activities include prospecting for new clients, developing proposals, preparing forecasts, and leading commercial negotiations.

Working Hours

40 hours/week

Company Size

1,001-5,000 employees

Language

English

Visa Sponsorship

No

About The Company
At Coface, we’ve been managing credit risk for more than 75 years to help companies navigate and grow in an uncertain and volatile environment. We act for trade. As a global leading player in trade credit risk management, we support the growth of 100,000 clients across some 200 markets. Whatever their size, location or sector, we offer companies a full range of solutions: Trade Credit Insurance, Business Information, Debt Collection, Single Risk insurance, Surety Bonds, Factoring. Every day, we leverage our unique expertise and cutting-edge technology to make trade happen, in both domestic and export markets.
About the Role

Company Description

At Coface we make trade happen everyday 

Our 5,200 experts representing 80+ nationalities in 58 countries are united by a shared purpose: helping companies navigate through uncertainty by empowering them to make the right decisions and trade smarter in a complex world.

With nearly 80 years of global experience, we offer companies a full range of solutions: Trade Credit Insurance, Business Information, Debt Collection, Single Risk insurance, Surety Bonds, Factoring — all driven by a unique data patrimony, cutting-edge technology, innovation and a deep understanding of the global economy.

Joining Coface means being part of a close-knit international organization, where your ideas matter.  We foster a culture of learning, collaboration and inclusion where you are given responsibilities and can see the impact of your actions.

Shape the future of trade with us. Join our Happeners!

Job Description

MISSION :

We are currently seeking a dynamic and results driven sales professional to join our trade credit insurance sales team in Malaysia - Kuala Lumpur reporting to the Country Manager.

This role requires the incumbent to achieve maximum sales opportunity and profitability, growth and account penetration by effectively selling the company’s products and related services.

MAIN RESPONSIBILITIES:

  • Prospect for potential new clients within the allocated sales area such as cold calling, referrals from existing clients, Internet mining, social/professional networking sales and networking events or any other means of generating interest in Coface products.
  • Develop clear and effective written proposals/quotations to prospects with the contribution of internal stakeholders:  commercial & risk underwriters, top management.
  • Prepare regular forecasts to enable effective sales planning.
  • Ensure that potential sales prospects are fully developed to achieve annual sales targets.
  • Collaborate in the design and execution of the Marketing Action Plan for products as defined by the Regional/Country Commercial and Marketing Director.
  • Lead the commercial negotiation with prospects and intermediaries up to the signature of contractual documents.
  • Have a clear view of new and lost clients to identify market trends, sales and other developments amongst competitors and report back to the appropriate stakeholders.
  • Establish and maintain communication links with other internal departments to identify all sales opportunities.
  • Develop, maintain and lever strong relationships with intermediaries in order to increase the number of prospects.

Qualifications

  • University graduate in Finance, Business Administration, Economics, Banking or related areas
  • Minimum 5 - 7 years of solid experience in B2B sales in a direct sales/channel sales role
  • Prior experience in trade credit insurance or other financial industries and multicultural/international corporate environment will be a plus
  • Possess sales knowledge in the market, have a clear understanding of current economic climate and how it affects the market
  • Experience in defining GTM strategy and disciplined in execution 
  • Strong communication and interpersonal skills with good analytical ability
  • Good written and verbal communication in English and Chinese to speak with stakeholders in Asia Pacific countries.

Additional Information

  • Flexible working model after the first month 
  • Great place to work: central and modern office 
  • Opportunities to learn: budget every year for training, languages platform, e-learning platform, dedicated development program…
  • Career opportunities: Opportunity to build your career (both locally and internationally) in a large global company, one of the world leaders in its field
  • Health care
  • Department: Commercial - 002
  • Contract type (job boards): Permanent contract
  • Key Skills
    B2B SalesDirect SalesChannel SalesCold CallingReferralsInternet MiningNetworkingProposal WritingForecastingMarketing Action Plan ExecutionCommercial NegotiationIntermediary Relationship ManagementMarket Trend AnalysisCommunicationInterpersonal SkillsAnalytical Ability
    Categories
    SalesFinance & AccountingManagement & LeadershipConsulting
    Benefits
    Learning opportunitiesCareer opportunities
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