5-10

Sales Director

3/7/2026

The Sales Director will oversee the onboarding and training of new sales hires, collaborating with managers to ensure consistent delivery of the established 10-step sales system. This role involves monitoring performance through field observation and coaching, analyzing team metrics, and supporting company-wide sales initiatives alongside the General Manager.

Salary

150000 - 250000 USD

Working Hours

40 hours/week

Company Size

51-200 employees

Language

English

Visa Sponsorship

About The Company

Founded in 1981, All-Weather Seal of West Michigan is a family-owned and locally rooted home improvement company with headquarters in Lowell, Michigan. With showrooms and offices across West and Northern Michigan—including Traverse City, Petoskey, Cadillac, Ludington, Big Rapids, Wyoming, Kalamazoo, and many more—we are committed to delivering lasting solutions that enhance homes and enrich lives. Our business is built on a foundation of expertise across multiple layers: 🔹 Marketing & Community Outreach – We connect with homeowners through canvassing, call centers, home shows, events, and retail locations within major chains across West and Northern Michigan. 🔹 Sales – Our team of professionals helps homeowners find tailored solutions, ensuring quality, value, and long-term satisfaction. 🔹 Admin & Support – The backbone of our operations, ensuring a seamless experience from consultation to project completion. 🔹 Production & Installation – Our skilled window, bath, and roof installers bring homeowners’ visions to life with expert craftsmanship and care. At All-Weather Seal, we are more than a home improvement company—we are a people-first company. Our mission is to improve lives through home improvement—not just for the homeowners we serve, but also for the team members who walk through our doors. From day one, we invest in their personal and professional growth, helping them build fulfilling careers and brighter futures.

About the Role

Description

Leadership Role with High Growth Potential
Trusted for 40+ Years | Performance-Driven | People-Focused

Are you a proven in-home sales professional ready to lead, train, and elevate a team of high-performing closers? All Weather Seal of West Michigan is seeking a Sales Director to oversee the growth, development, and onboarding of our expanding sales force. This is a pivotal leadership role where your experience in one-call close environments will directly impact revenue, culture, and team performance.

We’ve built our reputation over four decades by delivering elite-level service, top-tier products, and results-driven processes across Michigan. Now, as we scale into new markets and elevate our performance standards, we’re looking for a Sales Director who can develop top talent and drive sustained excellence.

What You’ll Do

Oversee onboarding and training for all new sales hires across the region
Collaborate closely with Sales Managers and Sales Trainers to ensure consistent delivery of our proven 10-step sales system
Monitor and improve performance through field observation, live coaching, and ongoing development
Analyze team metrics to identify trends, challenges, and opportunities for individual and group improvement
Support company-wide sales initiatives, including contests, events, and performance benchmarks
Work hand-in-hand with the General Manager to shape and execute sales strategies that fuel our continued growth

Who You Are

A confident sales leader with a minimum of 5+ years of in-home sales experience in the home improvement space
A one-call close expert who understands the psychology of the sale and the importance of process
A team builder with a passion for coaching, development, and accountability
A strong communicator who can earn trust and respect across all levels of the sales organization
Self-directed and performance-minded, with a high sense of ownership and urgency

What You’ll Get

Full-Time Leadership Role with direct influence on revenue growth and team development
$150k-$250k (base salary+ lucrative monthly bonuses)
W2 Employment with base salary + performance-based bonus structure
Health, Dental, and Vision benefits after 90 days
Company Vehicle and travel reimbursement for field days (if applicable)
Opportunities for Advancement as we expand into new markets
The chance to be part of a family-owned company with 40+ years of success — and a people-first culture that rewards hustle and heart.

Location: West Michigan (regional travel required)
Reports to: General Manager
Schedule: Monday–Friday with occasional weekend commitments based on training and team events

Ready to take the next step in your sales leadership career?
Apply today and help us build the next generation of top closers at All Weather Seal of West Michigan.

Requirements

A confident sales leader with a minimum of 5+ years of in-home sales experience in the home improvement space
A one-call close expert who understands the psychology of the sale and the importance of process
A team builder with a passion for coaching, development, and accountability
A strong communicator who can earn trust and respect across all levels of the sales organization
Self-directed and performance-minded, with a high sense of ownership and urgency

Key Skills

Sales LeadershipIn-Home SalesTeam LeadershipTrainingCoachingOne-Call CloseSales StrategyPerformance MonitoringOnboardingAccountabilityCommunicationProcess ImprovementTalent DevelopmentHome Improvement Sales