Manager, Sports Strategy

Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) – delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OMG connects best-in-class capabilities that enable our full-service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world’s leading brands in OMG agencies around the globe.

Who We Are

Optimum Sports is the dedicated sports marketing agency within OMG. Unlike traditional sports marketing agencies, Optimum Sports operates across both the Sports Sponsorship and Sports Media landscapes. With the combination of both disciplines under a single offering, Optimum Sports is able to provide its clients with unique and advantageous marketplace leverage through which it delivers cohesive, multi-platform sports marketing strategies. Ingrained with the latest research and ROI tools, Optimum Sports facilitates everything from Ideation to Execution to Actualization.

Role Overview

The Supervisor, Sports Strategy will support the development of sports marketing recommendations that are strategically aligned to client objectives, audience needs, and brand priorities. This role sits at the front end of the planning process, helping assess where sports can play a meaningful role within broader marketing strategies and ensuring opportunities are evaluated through both a strategic and business lens.

This position is best suited for a candidate with a strong foundation in planning, partnerships, media, talent, or integrated marketing who is looking to deepen their experience in sports strategy. The role is less focused on day-to-day activation management and more focused on strategic alignment, opportunity evaluation, recommendation development, and cross-functional planning support.

The ideal candidate is intellectually curious, highly organized, and comfortable working across multiple stakeholders to turn business needs and marketplace complexity into clear, actionable recommendations.

Strategic Planning

· Support the development of sports marketing strategies rooted in client business objectives, brand positioning, target audience behaviors, and marketplace opportunity

· Help determine the role sports can play within broader communications, media, and marketing plans

· Translate client and internal briefs into clear strategic direction, including key planning considerations, evaluation criteria, and recommendation pathways

· Contribute to the creation of strategic frameworks, POVs, opportunity assessments, and presentation materials used to guide internal and client decision-making

· Help ensure sports recommendations are aligned to brand fit, audience relevance, and expected business impact before activation planning begins

Opportunity Assessment & Program Development

· Evaluate sports properties, media opportunities, sponsorship platforms, and partner offerings against client goals and planning criteria

· Develop recommendations across media, partnerships, content, experiential, talent, and broader sports marketing ecosystems

· Assess opportunities based on audience alignment, strategic relevance, scalability, measurement potential, and overall business value

· Partner with internal teams and external stakeholders to shape tailored, insight-driven solutions for clients

· Help define the optimal asset mix, platform structure, and strategic approach to maximize impact and return on investment

· Support the development of multi-platform programs from brief through strategy and go-to-market planning

Cross-Functional Collaboration

· Partner with internal strategy, marketing, partnership, account, and activation teams to ensure sports thinking is integrated early and effectively within the planning process

· Serve as a resource to broader agency teams by providing sports marketplace context, planning support, and strategic guidance

· Help bring clarity and structure to planning conversations by identifying key considerations, surfacing relevant opportunities, and supporting recommendation development

· Collaborate with senior team members and cross-functional partners to move workstreams forward efficiently and thoughtfully

Marketplace Intelligence

· Monitor trends and developments across the sports, media, and sponsorship landscape to inform planning and recommendation development

· Develop and apply insights related to fan behavior, media consumption, cultural trends, and property dynamics

· Maintain a strong understanding of the evolving sports ecosystem across linear, streaming, digital, social, experiential, and partnership channels

· Support the creation of timely marketplace POVs and internal thought leadership materials

Requirements

· 3–5 years of relevant experience in sports marketing, media strategy, partnerships, sponsorship, integrated planning, or a related field

· Strong interest in sports and a clear understanding of the role sports can play in broader brand and marketing strategy

· Demonstrated ability to think strategically and connect opportunities back to business objectives

· Strong written and verbal communication skills, including the ability to develop clear, organized, client-ready materials; strong PowerPoint skills are a plus

· Highly organized with the ability to manage multiple projects and deadlines in a fast-paced environment

· Comfortable working across teams and functions, with a collaborative and solutions-oriented approach

· Strong attention to detail and ability to synthesize information into clear recommendations

· Familiarity with the sports media and sponsorship landscape preferred

· Experience with research and planning tools such as YouGov, MRI-Simmons, Comscore, or similar platforms preferred

· Agency, media, talent, consulting, or partnership experience is a plus

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