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Senior Strategist, Digital Analytics- Ptarmigan Media

3/10/2026

The Senior Strategist supports the Marketing Science team by developing and implementing data-driven solutions for advertising and media operations, focusing on business intelligence tools, data management, and analytics across digital channels. Key duties involve collaborating on comprehensive data strategies, managing projects between internal teams and external vendors, and architecting scalable data repositories and ETL pipelines.

Salary

70000 - 85000 USD

Working Hours

40 hours/week

Company Size

10,001+ employees

Language

English

Visa Sponsorship

About The Company

Omnicom is the world’s leading marketing and sales company, built for intelligent growth in the next era. Powered by Omni, Omnicom’s Connected Capabilities unite the company’s world-class agency brands, exceptional talent and deep domain expertise across media, commerce, consulting, precision marketing, advertising, production, health, public relations, branding and experiential to address clients’ critical growth priorities and deliver sustainable growth. _______________________________________________________________________________________ Please be aware there are instances when scammers fraudulently misrepresent and misuse Omnicom’s name to try and scam individuals out of money and personal information by offering fake job opportunities. These scammers often communicate via messaging services. Omnicom will never ask for money up front and will not use apps such as Facebook Messenger, WhatsApp or Google Hangouts for communicating with you. You should be very wary of, and carefully scrutinize, any job opportunities that ask for money prior to starting and/or ones where communications take place exclusively via chat. Please refer to this guidance from the Federal Trade Commission on what you can do to help prevent being scammed and actions you can take in the event you were a victim. If you spot a scam, please report it at ReportFraud.ftc.gov.

About the Role

Omnicom Media (OM), the media services division of Omnicom Group Inc. (NYSE: OMC) – delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OM connects best-in-class capabilities that enable our full-service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world’s leading brands in OM agencies around the globe.

Overview

Ptarmigan Media, a proud part of Omnicom Media Group, is a global leader in media services with a specialization in the Financial Services sector. With an unrivaled understanding of the financial industry and B2B2C marketplace, we drive innovative, strategic solutions for over 80 global financial services clients.

At Ptarmigan, we believe our greatest asset is our people. Their expertise, creativity, and entrepreneurial spirit shape everything we do—fueling our success, expanding our technological capabilities, and delivering cutting-edge solutions that meet the evolving needs of our clients.

As we continue to grow, we are looking for dynamic, forward-thinking individuals to join our expanding New York office. If you're passionate about the financial sector, media strategy, and developing solutions that push boundaries, we want to hear from you. This is an exciting opportunity to be part of a collaborative and fast-paced environment where your ideas and contributions will drive our continued growth and innovation.

We offer a platform for growth, a supportive team culture, and a chance to work with some of the most prestigious names in financial services. If you are entrepreneurial-minded, creative, and ready to make an impact, we’d love to meet you.

TEAM DESCRIPTION

The Data Operations team provides oversight of the data generated throughout the campaign delivery and performance optimization throughout its lifecycle. They will also work with other internal practice teams of Digital Analytics, Planning, and Digital Investment. You will provide oversight of all digital media buys to ensure that they are following process, purchased, and inputted according to organizational standards. This role requires a strong familiarity with all available analytics and technology tools, both syndicated and proprietary. Candidate must have a mindset towards fostering processes through automation.

ROLE SUMMARY

The Senior Strategist is a key member of our Marketing Science team, supporting the development and implementation of data-driven solutions for advertising and media operations. This role requires strong expertise in business intelligence tools, data management, and analytics across digital media channels. The ideal candidate will demonstrate exceptional attention to detail, technical proficiency, and strong project management capabilities, playing a pivotal part in unifying data strategy, governance, and reporting for both internal teams and external clients.

JOB DESCRIPTIOIN

Data Strategy & Management: Collaborate with senior data operations leads to develop and implement comprehensive data strategies addressing client business challenges, with an ongoing focus on data governance, quality, and process improvement.
Project & Stakeholder Management: Act as a liaison between internal functional teams, external vendors, and offshore resources, ensuring clear communication of expectations, roles, and deliverables. Participate in client communications, proactively resolve roadblocks, and maintain project momentum through status meetings and robust planning in project management tools.
Technical Implementation: Architect, develop, and maintain scalable data repositories, databases, and ETL pipelines. Lead efforts in data harmonization, cleansing, and QA to ensure data integrity. Design, build, and maintain impactful dashboards and reports tailored for both internal and external stakeholders.
Media Data Operations: Manage the validation, optimization, and reconciliation of campaign data by collaborating with media teams (programmatic, search, social, digital investment) and maintaining ongoing stewardship of data management and reporting.
Best Practices & Innovation: Foster adoption of new data operations tools and methodologies. Stay current with industry trends, digital operations changes, and technological advancements to deliver innovative solutions and maintain agency and client standards.
Team Leadership: Provide requirements and solution guidance to team members, encourage collaboration in a fast-paced environment, and help promote a positive and supportive team culture.

SKILLS & EXPERIENCE

Minimum 2 years’ experience in data operations and/or business intelligence
1-2 years in an advertising agency environment (media, analytics, business analysis, ad operations, or digital investment (preferred))
Practical experience managing campaign data across multiple media channels (digital, search, social, offline, etc.)
Hands-on experience in data governance, data quality processes, data warehousing, and ETL environments
Familiarity working directly with clients and cross-functional teams
Experience managing or collaborating with offshore teams is a strong plus
Excellent verbal and written communication skills
Strong organizational, planning, and project management abilities; able to prioritize and multitask
Advanced data manipulation skills (Excel, Python, SQL, or Redshift)
Detail-oriented, with a keen ability to identify and resolve data anomalies
Ability to build and maintain strong internal and external relationships

TOOLS

Business Intelligence: Advanced Excel (required), Tableau, PowerBI, Datorama, Looker/Looker Studio, Domo, PowerPoint
Data Management & Transformation: ETL Tools (Adverity, Datorama), Alteryx, SQL (preferred), Python (nice to have)
Data Storage/Cloud: AWS (Redshift, S3), Starburst.io, Datorama, Snowflake, Domo
Media Platforms: DCM, DV360, Google Ads, DoubleVerify, IAS, TradeDesk, Facebook, Instagram, Snapchat, Twitter, TikTok, Prisma
Project Management: HIVE, Asana, Smartsheet, Microsoft Teams
Media Planning: MediaTools, Lumina, Hudson (bonus)

This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.

Compensation Range

$70,000—$85,000 USD

This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.

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Key Skills

Data StrategyData GovernanceProject ManagementStakeholder ManagementTechnical ImplementationETL PipelinesData HarmonizationData CleansingQuality AssuranceDashboard DesignCampaign Data ValidationOptimizationReconciliationSQLPythonExcel