2-5

Social Media Specialist

3/12/2026

This specialist will lead content capture and creation for the PURALIMA and CRISP & GREEN brands, developing and executing social media strategies across platforms like Instagram and TikTok. Key duties include managing content calendars, producing short-form video and photo content, leading community management, and analyzing performance to evolve content direction.

Salary

50000 - 55000 USD

Working Hours

40 hours/week

Company Size

501-1,000 employees

Language

English

Visa Sponsorship

About The Company

“Revolution is part of my style and a part of good business. I dream something, and then I go build it.” – Steele Founded by serial entrepreneur and investor Steele Smiley in 2021, STEELE BRANDS® is focused on building best-in-class brands with health and wellness at their core. Current entities in the portfolio include made-from-scratch, fast-casual restaurants CRISP & GREEN® and PURALIMA®. STEELE BRANDS® combines world-class hospitality, a commitment to its community and most importantly, an exceptional product, with the goal to provide its customers with a 100% authentic and positive experience, every time. With hundreds of employees in 15 states and counting, STEELE BRANDS® is continuously seeking service-minded and wellness-driven people to join the team. More than just a founder and franchiser of great brands, Steele has served as Chairman of the Board and controlling shareholder of his numerous companies including Crisp & Green and STEELE Fitness. Under his leadership as Chief Officer of Lift Brands, a global wellness company that built and managed multiple fitness concepts. the company added over 1000 units in over 20 countries. At the time of his departure in 2017, Lift Brands was the largest privately held wellness franchisor in the world with over 2500 locations in 25 countries. Over the past decade, Steele has been called a Chief Executive Officer, Entrepreneur, Investor, Board Member, Creative Director, Founder, Chairman and Builder of Brands Worldwide – but most importantly, a people-person, team-player and caring leader with an overwhelming desire to make a difference wherever he goes. Having successfully worn all the hats, Steele is a seasoned executive that has conducted business all over the globe with expertise ranging from building world-class brands to building world-class teams; from investment banking to international development; from transforming businesses to transforming lives in many different industries.

About the Role

Description

We’re looking for a Social Media Specialist to lead content capture and creation with a deep pulse on culture, content, and community and a passion for wellness, fitness and food. This role will support both our PURALIMA and CRISP & GREEN® brands on a mission to make healthy living accessible and craveable. This person will partner with our Social Media Strategist to bring both brands to life through thumb-stopping, shareable content that resonates with our digitally native, wellness-driven audience.

Key Responsibilities

PURALIMA

Lead the development and execution of PURALIMA’s social media strategy across Instagram, TikTok, Facebook, and emerging platforms.
Oversee and manage the content calendar from concept through posting
Produce and edit short-form video and photo content optimized for social media

CRISP & GREEN

Partner with the Social Media Strategist to build and manage the content
Collaborate cross-functionally with creative, digital, and field marketing teams to bring campaigns to life in culturally relevant ways
Support influencer efforts including brief building, relationship facilitation and sourcing.
Lead community management, including but not limited to follower engagement, reposting, social listening, CX, etc.
Serve as the voice of the brand online engaging with our community, responding to DMs/comments, and nurturing relationships with brand fans
Analyze performance across platforms and apply insights to evolve content direction, grow reach, and deepen engagement
Identify trends, creators, and cultural moments to inform real-time social activations and always-on content
Maintain brand consistency across social storytelling, visual assets, and tone

Who You Are

A strategic thinker and creative executor who thrives in fast-paced environments
A storyteller with a strong visual eye and understanding of what stops the scroll
Fluent in social platform nuances and trends, especially on TikTok and Instagram
Comfortable being behind the camera (and occasionally in front of it if needed)
Passionate about wellness, fitness, and food

Requirements

At least 2-3 years of experience supporting social media strategy and content creation for a national lifestyle, fitness, wellness, or premium restaurant brand
A strong portfolio or social handle that showcases your creative skill set, ability to build a brand and grow a community
Proficient in Adobe Creative Suite, Canva, and mobile editing tools like CapCut or InShot
Experience working with influencers or creators
Ability to work flexible hours, including nights and weekends as the role requires
Understanding of wellness/fitness trends and the ability to integrate into CRISP & GREEN branding

Key Skills

Content CreationSocial Media StrategyShort-Form Video ProductionPhoto Content ProductionContent Calendar ManagementCommunity ManagementSocial ListeningInfluencer ManagementPerformance AnalysisTrend IdentificationBrand ConsistencyAdobe Creative SuiteCanvaCapCutInShotTikTok