Officer, Corporate Brand Management Support

Key Accountabilities

As a member of the Corporate Communications team, you'll play a crucial role in building and promoting the PTTEP company brand. Your responsibilities will include:

Planning and Strategy   

• Assist in conducting research, gathering information and assisting in the formulation of strategy to support Corporate Strategy, Business Strategy, Company goals and directions.

Support the preparation of communications work programs, budgets, and KPIs, and help track work progress against key milestone goals.

Corporate Brand Management & Corporate Identity

• Support the implementation and compliance across the company with the Corporate Brand policies to ensure alignment with the governing documents.
• Act as a point of contact for internal users and external contractors to provide guidance and information and ensure alignment and compliance of Corporate Brand Identity.
• Support the management and periodic development of Corporate Brand Identity (including the visual and verbal elements of the brand i.e. logo, tagline, brand guidelines) to ensure alignment and consistent application of Corporate Brand Identity across all media.
• Periodically monitor brand performance and analyze against industry peers, to make recommendations for strategic adjustments to brand and communication strategies.

Key Accountabilities (Continued)

Corporate Advertising/ Campaigns

• Support the planning and execution of corporate advertising campaigns to promote the brand and its business objectives.
• Review and analyze the effectiveness of advertising/campaigns, initiate and make recommendations for improvement to further improve work practices, increase efficiency and effectiveness of the units activities.
• Periodically monitor brand, analyze industry peers and the industry, to identify emerging trends and make informed recommendations for adjustments to brand and communication strategies.

Events / Exhibitions

• Support the planning and execution of corporate events and exhibitions with appropriate business contents for promotion and communication in accordance with brand strategy.

Corporate Communication Material & Publications

• Assist in preparing and producing a variety of corporate communication materials, to support Brand Management and Corporate Advertising such as videos, TV commercials, radio spots, print ads, and branded collaterals.

Crisis Communications

• Be part of Crisis Management Team as Team Member to support in the overall crisis communications tasks

Professional Knowledge & Experiences

We are seeking a proactive and creative individual who is passionate about PR, corporate communications and branding. Able to demonstrate a strong background in creative writing skills. The ideal candidate should have:

- Bachelor’s Degree in Public Relations, Advertising, Journalism, Mass Communications, Digital Communications. 
- 5 - 10 years’ experience in corporate communications, public relations, advertising or related fields
- Good command of PR writing skills in Thai and English
- Strong content development skills, with ability to create and adapt messages for multiple platforms (e.g., print, web, social media, video, exhibitions and events etc.) for different audiences 
- Good interpersonal and communication skills, with the ability to collaborate effectively across functions and engage with diverse stakeholders
- Good digital literacy with familiarity in collaboration tools (e.g., MS 365), content development tools (including AI-assisted), and social media management platform