Senior Analyst, Data & Analytics

Title: Senior Analyst, Data & Analytics 

About the Team: 

SSCG Media Group (SSCGMedia.com) is the one of the largest full-service,100% pharma-focused strategic media planning and buying groups in the world and is a proud member of Omnicom Media. 

We’re a collaborative, fast-growing team that believes success comes from curiosity, creativity and continuous learning. At SSCG, Substance, Style, Conviction and Grace (SSCG) aren’t just words – they’re our core values and it defines how we show up for our clients and for each other! 

We offer meaningful opportunities for our talent to learn, grow, be challenged, and discover their passion within media.  

If you have Substance, Style, Conviction and Grace (along with all the skills below), we’d love to meet you! 

Responsibilities: 

• Lead the Analytics Function  

• Responsible for accurate reporting, data integration, dashboard design and the presentation of actionable insights 

• Mentor and develop junior and off-shore team members through coaching, feedback, and career planning 

• Model SSCG’s core values and serve as a mentor and role model across the network 

• Drive Measurement Strategy and Client Partnership 

• Guide clients on digital marketing analytics best practices and ensure every client has a strategy-driven measurement plan 

• Develop critical thinking across the analytics team to connect measurement and KPIs to brand and business objectives 

• Deliver Actionable Insights and Presentations 

• Lead analytics presentations and communicate insights clearly and effectively to clients and internal teams 

• Identify, integrate and analyze data to inform campaign optimization 

• Cross-Functional Collaboration and Partnership 

• Collaborate with all stakeholders to deliver analytics solutions tailored to client needs 

• Evolve Analytics Capabilities and Tools 

• Identify gaps in data capture and collaborate cross-functionally to implement improvements 

• Partner with leadership to enhance analytics offerings, develop benchmarks, and create case studies 

• Operations Excellence and Issue Resolution 

• Troubleshoot data and analytics issues, manage ad hoc reporting requests, and develop POVs on industry trends 

• Business Growth and Strategy Support 

• Support new business opportunities and department wide initiatives 

• Stay current on industry trends and advancements in data and analytics 

Responsibilities: 

• Lead media analytics function for select clients  

• Collaborate with key agency partners to develop campaign goals and align them with key performance indicators 

• Create relevant benchmarks for KPIs and diagnostic metrics  

• Identify, gather, integrate, and analyze relevant data, including tracking campaign performance against key performance indicators, delivery against goal, and campaign cost to-date 

• Develop analytics reports with actionable insights and recommendations to optimize campaign performance 

• Troubleshoot issues related to data and analytics, including managing reporting and ad hoc requests 

• Lead analytics presentations to clients and key agency partners 

• Train and mentor junior team members, including reviewing their work and providing constructive feedback to ensure deliverables are client-ready  

• Help to identify gaps in the overall data strategy and processes and collaboratively implement enhancements 

• Stay abreast of industry trends 

Qualifications and Experience: 

• Bachelor’s degree (Data/Analytics, Advertising/Marketing, Business preferred) 

• 2 – 3+ years of experience in data & analytics and/or digital marketing 

• Experience with ad serving and reporting tools (Google Campaign Manager) 

• Must be proficient in Excel and other Microsoft Office applications 

• Experience manipulating large data sets, interpreting data trends, and using a multitude of disparate data sources and tools 

• Proficient in creating custom reports with knowledge of visual techniques for data analysis and presentation 

• Strong analytical ability, critical thinking, and proactive problem-solving skills 

• Excellent written and verbal communication skills 

• Ability to work in a fast-paced environment – both independently and in team setting – with excellent organizational and multi-tasking skills to prioritize effectively with customer–centric focus 

• Exhibits strong initiative, sound attention to detail and ability to think strategically 

• Experience leading analytics presentations in a clear, effective, and dynamic manner to key stakeholders 

• Exposure to most of the following analytics applications: Google Analytics, Adobe Analytics, Tableau, Datorama (or similar data platform) 

• Desire to learn and driven to develop a career in media analytics 

• Healthcare vertical experience (a plus)