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Sales Development Representative

3/13/2026

The Sales Development Representative will be the front edge of the Account-Based Engagement motion, primarily focused on outbound prospecting to create pipeline by targeting hospitality operators and running signal-driven plays. Secondary responsibilities include qualifying inbound demand and ensuring clean handoffs of qualified opportunities to the appropriate Account Executive or Account Manager pods.

Working Hours

40 hours/week

Company Size

201-500 employees

Language

English

Visa Sponsorship

No

About The Company
Actabl delivers operational intelligence for hotel profitability — connecting finance, labor, service, and asset systems in one ecosystem that closes the loop from data to decision to done.
About the Role

Description

Hi, we’re Actabl.


We’re providing better solutions for hotel companies as the world around us evolves and changes related to using technology, finding labor, and maximizing profits. Our mission is to empower the people that power hospitality. We give hoteliers actionable insights to know what to do, the tools to do it, and the visibility to know it worked. We bring together powerful hospitality tech solutions to maximize profits for more than 10,000 properties in hospitality markets around the world.


Our Valued Behaviors

  • Start with People: We are in the hospitality business and hospitality starts with people. This impacts both our being and our doing.
    • Being: We are responsible for building relationships, earning trust, and having fun. These things are fundamental to hospitality.
    • Doing: We will succeed if we start with great people working as one team. Empower others, speak the truth with care, and go together.
  • Demand Integrity: Be trustworthy, be ethical, and be consistent whether someone is watching or not. Demand integrity of yourself and others to build the fabric of a high-integrity organization.
  • Delight the Customer: We aim to delight our customers in the same way our customers aim to delight their guests. The question is not if completed a process or hit a metric, the question is whether or not the customer is delighted.
  • Champion Innovation: We compete in the game of change and win through innovation. Think big and then think bigger when it comes to the innovation required to tackle the problems our customers face daily. 
  • Make it Happen: We show up prepared, care about the details, and follow through. Don't get distracted. Don't stop at blockers. Don't make excuses. Find a way and drive until it is done.

You’re excited about this opportunity because you will:

Actabl is building the next evolution of its go-to-market motion, Account-Based Engagement, where aligned pods of Account Executives, Account Managers, and Customer Success Managers work the full Actabl platform together. The Sales Development Representative is the front edge of that motion.


This is an outbound-first role. You will prospect into hospitality operators, run signal-driven plays in coordination with RevOps, and qualify inbound demand, making sure the right opportunities reach the right pod with the context needed to close. You sit inside the Technical Sales function, directly supporting AE and AM pods across all four Actabl products: Hotel Effectiveness, ProfitSword, Alice, and Transcendent. This is not a waiting-for-leads role. The expectation is that you are creating pipeline.


Typical Functions:


Outbound Prospecting & Pipeline Generation (Primary)

  • Build and execute outbound sequences targeting hotel operators, ownership groups, and management companies across Actabl's four product lines
  • Run signal-driven outbound plays in coordination with RevOps and Marketing, including deactivated user tracking, job change monitoring, and Clay workflow execution
  • Identify re-engagement opportunities from closed-lost and dormant accounts; surface to appropriate AE or AM pod with a documented rationale
  • Prospect into ABE whitespace within defined pod territories, prioritizing accounts with multi-product expansion potential
  • Maintain a disciplined outreach cadence across phone, email, and LinkedIn, volume with intent, not spray-and-pray

Inbound Qualification & Routing (Secondary)

  • Qualify inbound demo requests routed through the sales intake model and produce a clean handoff summary for the receiving AE or AM
  • Triage and manage the sales inbox, ensuring no qualified lead goes unrouted or dark
  • Route opportunities accurately to the correct pod within defined SLA windows

Documentation & Process

  • Document workflows as you build them.
  • Flag routing gaps, intake failures, and process breakdowns to manager within 24 hours of identification
  • Maintain accurate CRM records in Salesforce, every prospect interaction logged, every handoff clean
  • You’ll get to explore and apply AI tools in your day-to-day work, finding new ways to simplify tasks, accelerate outcomes, and elevate your effectiveness.

Requirements

Unpacking What We’re Looking For

We’re excited about you because you have:

  • 1–3 years in a customer-facing role, inside sales, SDR, hospitality operations, SaaS support, or similar
  • Track record of running outbound sequences and owning a pipeline number
  • Comfortable running qualifying conversations on the phone, a consultative opener, not a script reader
  • Strong written communication. Can produce a clean handoff summary and a process doc without hand-holding
  • Organized and self-directed under a multi-queue workload, outbound and inbound
  • Proficiency with CRM tools (Salesforce and/or HubSpot) baseline literacy required, depth developed on the job

Strongly Preferred:

  • Hospitality industry experience. Property operations, front office, F&B management, revenue management, or ops coordinator background, etc.
  • Familiarity with sales engagement tools (Gong, Apollo, Outreach, or similar)
  • Experience executing signal-based outbound
  • Exposure to multi-product SaaS environments or a land-and-expand sales motion
  • You are comfortable using modern AI tools to increase your productivity, including summarizing information, drafting and refining content, analyzing data patterns, and supporting decision-making in your day-to-day work.
  • You apply strong critical thinking when working with AI-generated output. You know how to check for accuracy, identify bias or gaps, and validate results before relying on them.
  • You use AI responsibly, with a basic understanding of security, privacy, and ethical data-handling considerations, and you know how to keep sensitive information safe when using AI tools.

Communication & Presentation Skills:

  • Exceptional ability to present complex technical concepts clearly to both technical and executive audiences
  • Proven consultative discovery skills: asking great questions, uncovering hidden needs, and connecting solutions to business outcomes
  • Confident handling objections and competitive situations


Key Competencies:


Outbound Instinct: Builds a prospecting hypothesis, finds the right contact, opens a conversation that earns the next one. Does not confuse activity with progress.

Qualification Discipline: Asks the right questions quickly, identifies fit or no-fit without wasting AE time, and produces handoffs that move deals forward rather than stall them.

Routing Accuracy: Understands the pod structure and ABE model. Gets the right opportunity to the right person with the right context, every time.

Hospitality Fluency: Can hold a credible first conversation with a hotel GM, ops director, or ownership group contact. Knows which Actabl product maps to which operational pain point.

Process Ownership: Follows the intake model, documents gaps, and flags breakdowns early. Leaves every workflow more legible than they found it.

Coachability: Implements feedback in the next interaction. Asks clarifying questions. Receives direction without defensiveness and shows the adjustment.


We try to be specific about the experience we believe you’ll need to have in order to be successful in this position, however, we encourage you to apply even if you don’t meet 100% of the outlined bullet points. If you are excited about innovating hospitality through technology and are a top-performing team player with a strong work ethic, we’d love to hear from you!


Work Environment:

This is a hybrid position and will be part of our Denver office with an expectation of working three days (Tuesday-Thursday) in-office and two days (Monday & Friday) remote. Candidates located outside of the Denver Metro Area will be reviewed and considered if necessary.


Actabl Around the World:

We are a hybrid friendly workplace with our main office in lower downtown Denver and with additional office hubs located in Atlanta & Tampa, and our remote based domestic & international employees support our hoteliers across the globe. No matter where you live and work, you’re a valued member of the Actabl team. 


Preview Your Team Member Experience

Total Rewards At-a-Glance:

All Actabl full-time team members and their dependents based in the United States are able to receive the following benefits starting on the first of the month following the first day of employment:


Health & Wellness

  • Medical, dental, and vision insurance plans for employees & eligible spouse and/or dependents
  • Employer-paid life & AD&D, short-term disability & long-term disability
  • Discounted pet insurance plans through Wishbone
  • Employee Assistance Program (EAP) services available to employees & their dependents
  • On-site gym available for free use at Denver office

Financial Wellbeing

  • Competitive base salary with bonus structure
  • Healthcare spending accounts with employer contributions
  • 401(k) plan with an employer match of up to 4%

Flexibility & Time Off

  • Unlimited discretionary time off hours to be used when needed
  • 10 observed US federal holidays throughout the year
  • Winter recess for all Actabl employees between December 24th-January 2nd
  • 12 weeks of parental leave for both birthing & non-birthing parents

Compensation:

Qualified candidates can expect a base salary of $55,000/year with additional on-target earnings of $15,000. Potential for end-of-year bonus earnings and periodic merit increases also available based on company and/or personal performance. Individual pay is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all employee pay and compensation programs annually at minimum to ensure competitive and fair pay.


Ready to Check-in to Your Next Role?

If you’re excited about our mission in empowering hospitality through technology, apply to join the Actabl team today!


Candidate AI Usage Policy

We are committed to fostering a hiring process that reflects each candidate’s unique skills, experience, and perspective at Actabl. To support a fair and authentic evaluation process, the use of artificial intelligence (AI) tools to generate or assist with responses is not permitted during any stage of the interview process. This includes live interviews (in-person or virtual), as well as take-home assessments, test projects, and work samples.


Accommodation Requests

We understand that some candidates may require accommodations that involve the use of AI. If you require any accommodations during the interviewing process please contact us in advance at people-team@actabl.com. We are committed to providing reasonable accommodations and ensuring that every candidate has an equitable opportunity to succeed!


A Secure Candidate Experience

All official emails and messages regarding opportunities at Actabl will come from our actabl.com email domain. Please be wary of communications from similar domains that may contain misspellings or slight variations. These could be attempts at phishing or impersonation. Actabl will never ask you for sensitive personal information during the hiring process such as social security numbers, banking information or other personal details. 


Our Nondiscrimination Promise

Actabl is an Equal Opportunity Employer and is committed to providing equal employment opportunities to all applicants and employees. You will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other characteristic protected by federal, state, or local law.

Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.


Key Skills
Outbound ProspectingPipeline GenerationInbound QualificationCRM ManagementSalesforceHubSpotCommunicationConsultative DiscoveryObjection HandlingProcess DocumentationAI Tool ProficiencyOutbound InstinctQualification DisciplineRouting AccuracyHospitality FluencyCoachability
Categories
SalesHospitalitySoftware
Benefits
Health InsuranceDental InsuranceVision InsuranceLife InsuranceAd&D InsuranceShort-Term DisabilityLong-Term DisabilityPet InsuranceEmployee Assistance Program401(k) Plan With Employer MatchHealthcare Spending AccountsUnlimited Discretionary Time OffPaid Holidays
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