About the Role
<h1 dir="ltr" style="line-height:1.2;text-align: justify;margin-top:24pt;margin-bottom:6pt;"><span style="font-size:27.999999999999996pt;font-family:Nunito,sans-serif;color:#0655cb;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Abwaab | </span><span style="font-size:18pt;font-family:Nunito,sans-serif;color:#0655cb;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">VP Commercial</span></h1><p dir="ltr" style="line-height:1.2;margin-top:12pt;margin-bottom:12pt;"><span style="font-size:11pt;font-family:Nunito,sans-serif;color:#0655cb;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Location: Jordan / KSA / Iraq / Egypt (Regional Role) </span><span style="font-size:11pt;font-family:Nunito,sans-serif;color:#0655cb;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"><br></span><span style="font-size:11pt;font-family:Nunito,sans-serif;color:#0655cb;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Type: Full-time</span></p><p dir="ltr" style="line-height:1.2;margin-top:12pt;margin-bottom:12pt;"><span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"><br></span><span style="font-size:13.999999999999998pt;font-family:Nunito,sans-serif;color:#0655cb;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:underline;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">About Abwaab</span></p><p dir="ltr" style="line-height:1.2;text-align: justify;margin-top:12pt;margin-bottom:12pt;"><span style="font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Abwaab is a leading EdTech platform serving students across the Middle East through high-quality digital learning content and exam preparation tools. As we scale across markets, we are focused on building a disciplined commercial engine that drives sustainable growth and strong unit economics.</span></p><h2 dir="ltr" style="line-height:1.2;text-align: justify;margin-top:18pt;margin-bottom:4pt;"><span style="font-size:13.999999999999998pt;font-family:Nunito,sans-serif;color:#0655cb;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:underline;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">The Role</span></h2><p dir="ltr" style="line-height:1.2;text-align: justify;margin-top:12pt;margin-bottom:12pt;"><span style="font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">We are hiring a VP Commercial to lead Abwaab’s commercial strategy and operations across multiple markets.</span></p><p dir="ltr" style="line-height:1.2;text-align: justify;margin-top:12pt;margin-bottom:12pt;"><span style="font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">This is a </span><span style="font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">regional leadership</span><span style="font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"> role that can be based in </span><span style="font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Jordan, KSA, Iraq, or Egypt</span><span style="font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">, with oversight across markets. Candidates with strong regional experience and exposure to multi-country commercial operations are highly encouraged to apply.</span></p><p dir="ltr" style="line-height:1.2;text-align: justify;margin-top:12pt;margin-bottom:12pt;"><span style="font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">The VP Commercial will be responsible for designing and executing the company’s commercial approach, including country-level strategies, pricing and monetization models, and the performance of our sales agent network. The role ensures that revenue growth is driven by strong commercial fundamentals and healthy contribution margins.</span></p><p dir="ltr" style="line-height:1.2;text-align: justify;margin-top:12pt;margin-bottom:12pt;"><span style="font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">This role requires a senior operator who is highly analytical and detail-oriented, capable of diving into operational realities while shaping broader commercial strategy. It also includes driving innovation through AI-powered sales agents and scalable commercial initiatives.</span></p><p dir="ltr" style="line-height:1.2;text-align: justify;margin-top:12pt;margin-bottom:12pt;"><span style="font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">This is a fast-paced environment requiring agility, strong judgment, and the ability to translate strategy into disciplined execution across teams and markets.</span></p><h2 dir="ltr" style="line-height:1.2;text-align: justify;margin-top:18pt;margin-bottom:4pt;"><span style="font-size:13.999999999999998pt;font-family:Nunito,sans-serif;color:#0655cb;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:underline;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Key Responsibilities</span></h2><h3 dir="ltr" style="line-height:1.2;text-align: justify;margin-top:14pt;margin-bottom:4pt;"><span style="font-size:13pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Commercial Strategy & Market Performance</span></h3><ul style="margin-top:0;margin-bottom:0;"><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="line-height:1.2;text-align: justify;margin-top:12pt;margin-bottom:0pt;"><span style="font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Develop and refine Abwaab’s overall commercial strategy across markets.</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="line-height:1.2;text-align: justify;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Define country-level commercial strategies aligned with company growth and profitability goals.</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="line-height:1.2;text-align: justify;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Design and evolve pricing and monetization strategies to maximize revenue and contribution margins.</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="line-height:1.2;text-align: justify;margin-top:0pt;margin-bottom:12pt;"><span style="font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Be accountable for the commercial performance of markets, ensuring strategies translate into measurable results.</span></p></li></ul><h3 dir="ltr" style="line-height:1.2;text-align: justify;margin-top:14pt;margin-bottom:4pt;"><span style="font-size:13pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Commercial Operations</span></h3><ul style="margin-top:0;margin-bottom:0;"><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="line-height:1.2;text-align: justify;margin-top:12pt;margin-bottom:0pt;"><span style="font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Lead and optimize Abwaab’s commercial operations, including sales agent performance, pricing execution, and operational sales processes.</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="line-height:1.2;text-align: justify;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Develop clear operational frameworks to track performance across markets and teams.</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="line-height:1.2;text-align: justify;margin-top:0pt;margin-bottom:12pt;"><span style="font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Identify inefficiencies in the commercial funnel and implement improvements.</span></p></li></ul><h3 dir="ltr" style="line-height:1.2;text-align: justify;margin-top:14pt;margin-bottom:4pt;"><span style="font-size:13pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Sales Agent Economics & Performance</span></h3><ul style="margin-top:0;margin-bottom:0;"><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="line-height:1.2;text-align: justify;margin-top:12pt;margin-bottom:0pt;"><span style="font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Analyze the economics of our sales agent model, including productivity, incentives, and conversion patterns.</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="line-height:1.2;text-align: justify;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Develop compensation and incentive structures that drive sustainable performance.</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="line-height:1.2;text-align: justify;margin-top:0pt;margin-bottom:12pt;"><span style="font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Understand behavioral drivers and psychology of sales agents to improve engagement, productivity, and retention.</span></p></li></ul><h3 dir="ltr" style="line-height:1.2;text-align: justify;margin-top:14pt;margin-bottom:4pt;"><span style="font-size:13pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Commercial Economics & Cost Structure</span></h3><ul style="margin-top:0;margin-bottom:0;"><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="line-height:1.2;text-align: justify;margin-top:12pt;margin-bottom:0pt;"><span style="font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Develop deep visibility into Abwaab’s commercial cost structure and contribution margins.</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="line-height:1.2;text-align: justify;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Identify inefficiencies and commercial leaks that impact profitability.</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="line-height:1.2;text-align: justify;margin-top:0pt;margin-bottom:12pt;"><span style="font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Implement initiatives to improve commercial efficiency and bottom-line impact.</span></p></li></ul><h3 dir="ltr" style="line-height:1.2;text-align: justify;margin-top:14pt;margin-bottom:4pt;"><span style="font-size:13pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Innovation in Commercial Execution</span></h3><ul style="margin-top:0;margin-bottom:0;"><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="line-height:1.2;text-align: justify;margin-top:12pt;margin-bottom:0pt;"><span style="font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Lead the rollout and optimization of AI-powered sales agents and other commercial technologies.</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="line-height:1.2;text-align: justify;margin-top:0pt;margin-bottom:12pt;"><span style="font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Identify opportunities to introduce new operational models or tools that improve sales productivity and commercial scalability.</span></p></li></ul><h3 dir="ltr" style="line-height:1.2;text-align: justify;margin-top:14pt;margin-bottom:4pt;"><span style="font-size:13pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Cross-Functional Collaboration</span></h3><ul style="margin-top:0;margin-bottom:0;"><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="line-height:1.2;text-align: justify;margin-top:12pt;margin-bottom:0pt;"><span style="font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Partner closely with Finance, Product, and Operations to ensure commercial strategies align with company objectives.</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="line-height:1.2;text-align: justify;margin-top:0pt;margin-bottom:12pt;"><span style="font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Translate operational insights into strategic improvements in pricing, product positioning, and commercial structure.</span></p></li></ul><h3 dir="ltr" style="line-height:1.2;text-align: justify;margin-top:14pt;margin-bottom:4pt;"><span style="font-size:13pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Leadership</span></h3><ul style="margin-top:0;margin-bottom:0;"><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="line-height:1.2;text-align: justify;margin-top:12pt;margin-bottom:0pt;"><span style="font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Provide strong senior leadership across commercial teams.</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="line-height:1.2;text-align: justify;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Build a culture of accountability, operational discipline, and performance.</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="line-height:1.2;text-align: justify;margin-top:0pt;margin-bottom:12pt;"><span style="font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Operate effectively in a fast-paced, high-growth environment, balancing strategic thinking with hands-on execution.</span></p></li></ul><h2 dir="ltr" style="line-height:1.2;text-align: justify;margin-top:18pt;margin-bottom:4pt;"><span style="font-size:13.999999999999998pt;font-family:Nunito,sans-serif;color:#0655cb;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:underline;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">What We’re Looking For</span></h2><ul style="margin-top:0;margin-bottom:0;"><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="line-height:1.2;text-align: justify;margin-top:12pt;margin-bottom:0pt;"><span style="font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">15+ years of experience</span><span style="font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"> in commercial leadership, revenue operations, or business operations</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="line-height:1.2;text-align: justify;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Strong regional experience across multiple markets (MENA preferred)</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="line-height:1.2;text-align: justify;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Proven track record managing large sales teams or agent-based models</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="line-height:1.2;text-align: justify;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Strong analytical background with expertise in unit economics and financial modeling</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="line-height:1.2;text-align: justify;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Demonstrated impact on revenue growth and profitability</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="line-height:1.2;text-align: justify;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Ability to operate both strategically and operationally</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="line-height:1.2;text-align: justify;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Strong executive presence with ability to influence senior stakeholders</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="line-height:1.2;text-align: justify;margin-top:0pt;margin-bottom:12pt;"><span style="font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Experience in high-growth, fast-paced environments</span></p></li></ul><h2 dir="ltr" style="line-height:1.2;text-align: justify;margin-top:18pt;margin-bottom:4pt;"><span style="font-size:13.999999999999998pt;font-family:Nunito,sans-serif;color:#0655cb;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:underline;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Success Metrics</span></h2><p dir="ltr" style="line-height:1.2;text-align: justify;margin-top:12pt;margin-bottom:12pt;"><span style="font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Success in this role will be measured primarily by improvements in the economic health and operational effectiveness of the commercial engine, including:</span></p><ul style="margin-top:0;margin-bottom:0;"><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="line-height:1.2;text-align: justify;margin-top:12pt;margin-bottom:0pt;"><span style="font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Improvement in contribution margins across markets</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="line-height:1.2;text-align: justify;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Positive bottom-line impact from commercial initiatives</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="line-height:1.2;text-align: justify;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Sales agent productivity and profitability</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="line-height:1.2;text-align: justify;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Effectiveness and scalability of AI sales rollout</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="line-height:1.2;text-align: justify;margin-top:0pt;margin-bottom:12pt;"><span style="font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Improvement in pricing effectiveness and revenue per user</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="line-height:1.2;text-align: justify;margin-top:12pt;margin-bottom:12pt;"><span style="font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Reduction in commercial cost leakage and improved operational efficiency</span></p></li></ul>