Copywriter

We’re looking for a Creative Copywriter to join our marketing team and bring fresh, bold ideas to life. In this role, you’ll craft impactful concepts and sharp copy for campaigns that drive engagement and monetization. You’ll shape the product’s tone of voice, collaborate closely with design and product teams, and turn insights into stories that captivate players and inspire action.

A perfect fit for someone who lives and breathes creativity, knows how to sell through storytelling, and understands what makes players click.

Responsibilities

• Develop creative concepts for marketing campaigns with a strong focus on monetization.
• Lead all copywriting efforts for monetization features and marketing campaigns.
• Collaborate closely with the UI/UX team to craft a sharp, consistent, and distinctive brand voice that connects emotionally with players and aligns with the casino world.
• Develop and refine a unique product tone of voice.
• Write and test A/B variations for copy and value propositions, monitor performance, and continuously optimize messaging.
• Translate briefs into precise, impactful creative concepts that grab players’ attention and drive engagement.

Requirements

• At least 3 years of experience in creative or marketing copywriting, preferably in the gaming industry.
• Proven ability to develop strong campaign concepts and market-driven commercial narratives.
• Native-level English – a must.
• Solid marketing and business understanding, including familiarity with monetization KPIs.
• Exceptional storytelling skills and the ability to tailor messages to diverse audiences.