Chief Influencer Strategy Officer - CREO

Chief Strategy Officer at Creo

Team Overview:

Creo is Omnicom Media Group’s (OMG) Influencer marketing agency. Our mission is to connect brands with authentic influencers, delivering data-driven influencer planning and activation as an integral part of our clients’ media strategies. To enhance our strategic capabilities, we are adding creatively inspired but data-driven Chief Strategy Officer to our leadership team. In this role, you will develop strategic initiatives that tie our innovative capabilities and creative thinking to key client outcomes through robust and effective strategies. The ideal candidate will be an influencer leader with a track record of building world-class campaigns for fortune 500 companies that encompass both brand and performance marketing, with a specific emphasis on social-led campaigns.

Reporting Relationship:

The Chief Strategy Officer reports to the CEO, Creo North America.

Responsibilities include:

• Develop and lead rollout of the overarching strategic vision tied to Creo’s influencer marketing initiatives, ensuring alignment with client objectives and market trends.
• Serve as Creo creative lead to translate themes into impactful content and storytelling opportunities that leverage influencer engagement.
• Conduct deep research to understand the needs, emotions, and aspirations of our audiences, delivering insights that drive influencer alignment to business KPIs.
• Translate customer and cultural insights into compelling content strategies and narratives that can be amplified through influencer collaborations.
• Identify trends and social moments aligning with our partner’s values to drive resonance and engagement via influencer-led marketing.
• Lead collaboration with cross-functional teams to propagate brand tenets, messages, stories, and content across all touchpoints with the customer across Paid, Earned, Shared, Owned and Commerce.
• Liaise with key Creo and Omnicom product ownership to ensure software is aligned and built with strategic objectives in mind
• Serve as the voice of our brand partners, ensuring all content and creative aligns with brand identity and core values, especially for continuity in influencer communications.
• Define annual content themes for Creo that reflect our brand ethos and address our core customer's needs in partnership with influencer marketing strategies.

Required Education and Experience:

• 10+ years of digital industry experience, preferably from a mix of agency, sales, and/or platform companies (at least two of the three), with at least 6 years focused on Fortune 500 businesses with both awareness and conversion objectives.
• Proven experience in new business for global brands to represent influencer as a holistic and integrated solution, including construction of pitch narrative.
• Exceptional understanding of influencer marketing across communications, media, commerce and community.
• Ability to get out in front and stay ahead of advanced clients in all things digital media innovation, particularly in influencer partnerships and emerging platforms.
• Strong experience developing data-driven strategies in the influencer space, with a deep understanding of balancing media mix between brand and acquisition campaigns to meet subscriber and user goals.
• Demonstrated experience driving customer acquisition and revenue growth through the implementation of both digital and traditional media strategies, including influencer collabs.
• Proven ability to translate data into insights to inform and drive a holistic media strategy that integrates influencer marketing effectively.
• Strong knowledge of the programmatic marketplace as well as industry planning and research tools, especially those focusing on influencers.
• Deep understanding of marketing analytics and optimization techniques for campaigns, especially in relation to influencer performance.
• Ability to effectively influence and communicate cross-functionally with all levels; proven ability to self-motivate and work independently as well as collaboratively; exceptional presentation, verbal, and written communication skills.
• Strong collaborative and interpersonal skills, able to work flexibly across departments and manage internal and external partners in a dynamic environment.
• Comfort with the role of data and technology in marketing strategy decisions, with previous experience leveraging that knowledge for clients and their organizations.