Part Time Sales Assistant - Sports Direct

3/17/2026

The primary duties involve delivering outstanding customer service by greeting patrons, assisting with product selection, and accurately processing sales transactions at the till. Additionally, the role requires maintaining a well-stocked, tidy, and visually appealing shop floor.

Working Hours

40 hours/week

Company Size

10,001+ employees

Language

English

Visa Sponsorship

About The Company

Frasers Group started as a small store in Maidenhead in 1982 and from there, grew to become a global powerhouse. We are now a collection of the world’s most iconic brands including Sports Direct, Flannels, GAME, Jack Wills, Sofa.com, Evans Cycles, USC, and Everlast. We believe the higher the risk, the greater the reward. We’ve never been afraid to strive forward and change the way the industry operates, diversifying our portfolio and elevating stores. We’re pushing the boundaries of traditional retail environments; future-proofing our business and improving product access to create a shopping environment that will be fit for purpose for many more years to come. We’re not sitting back – there’s no room for hesitation.

About the Role

Company Description

Sports Direct is the UK’s No.1 sports retailer, offering an unbeatable range of top-quality sportswear, footwear, and equipment at great value. With 600+ stores and growing, we’re part of the Frasers Group a bold, ambitious business known for disrupting the industry and creating opportunities at every level.

Competitive Hourly Rate
Flexible Working to suit your availability
Staff Discount across all Frasers Group brands
Career Progression in a fast-growing retail environment
Fun, Fast-Paced Atmosphere with a supportive team culture

Job Description

Greet customers and assist with product selection and queries
Deliver outstanding customer service at all touchpoints
Maintain well-stocked, tidy, and visually appealing shop floor areas
Replenish shelves and rails to meet customer demand
Process transactions efficiently and accurately at the till
Promote current offers and upsell where appropriate
Work collaboratively to achieve daily sales and service goals

Qualifications

Retail or customer service experience is a plus, but not essential
Confident communicator with a friendly, positive attitude
Team player who thrives in a fast-paced environment
Flexible and reliable, especially during peak trade periods
Motivated to deliver results and take pride in your work

Additional Information

At Sports Direct, we live by our core values:

Think Without Limits – Move fast, take bold action, and bring the team along with you.
Own It and Back Yourself – Take responsibility for your role, master the basics, and drive results.
Be Relevant – Stay connected to our people, our partners, and the planet.

Due to high interest in these roles, we may close the vacancy early. To avoid missing out, we recommend submitting your application as soon as possible.

Apply now and be part of a winning team at Sports Direct where passion meets performance.

Key Skills

Customer ServiceProduct Selection AssistanceTransaction ProcessingUpsellingTeamworkCommunicationReliabilityResults Orientation