Marketing Performance Manager

Description

River Run is a shared services organization that supports banking affiliates, Newburyport Bank, Pentucket Bank and Rollstone Bank & Trust.  

The Marketing Performance Manager drives growth in low-cost deposits, customer relationships, and loan generation across River Run Banks by leading data-driven marketing strategies, optimizing performance, and linking marketing efforts to account growth, product adoption, and customer value. 

Essential Job Functions

Strategic Performance Marketing

• Drive key bank objectives, including low-cost deposit growth, relationship deepening, and loan application generation through campaign channel strategy and budget allocation recommendations based on performance data, cost efficiency, and business priorities
• Lead campaign development to attract new customers, increase primary banking relationships, and support lending growth

Campaign Optimization & Measurement

• Own campaign strategy, delivery, performance tracking and optimization across digital and owned channels
• Establish KPIs tied to business outcomes such as new account openings, funding levels, cross-sell activity, and loan applications
• Continuously test and optimize messaging, offers, audiences, and channels to improve conversion rates and cost efficiency
• Evaluate campaign ROI and recommend refinements to maximize impact and efficiency

Insights & Analytics

• Translate performance data into actionable insights that inform strategy and investment decisions
• Leverage analytics platforms such as GA4, CRM (Quest), and Google Ads, to understand customer behavior and conversion paths
• Develop clear dashboards and reports that connect marketing activity to deposit, relationship, and loan growth
• Use insights to guide future campaign planning and product prioritization

Cross-Functional Collaboration

• Partner with internal marketing team members, business partners, and external agencies to ensure campaigns are aligned with performance goals
• Bring a data-informed perspective to creative, messaging, and channel decisions
• Ensure all performance marketing activities meet brand, compliance, and regulatory standards

Requirements

Qualifications, Experience, and Education

• Bachelor’s degree in Marketing, Business, Analytics, or related field or an equivalent combination of education and professional experience.
• 5+ years of experience in performance marketing, digital marketing, or marketing analytics required.
• Proven experience managing and optimizing multi-channel campaigns tied to measurable business outcomes
• Strong analytical skills with the ability to turn data into strategic recommendations
• Experience with analytics and advertising platforms (e.g., GA4, Google Ads, Meta, CRM systems)
• Ability to influence and collaborate effectively with cross-functional business partners

River Run Services, LLC is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, gender, sexual orientation, marital status, religion, age, disability, gender identity, results of genetic testing or service in the military.

If you are an individual with a disability and require a reasonable accommodation to complete the application process, you may contact Human Resources at hr@riverrun.com or call 978-462-3136.

The salary range represents an estimate based on market data for this position. Final compensation decisions are made based on experience, skills, and internal equity to ensure fairness and consistency across our organization.