Creative Marketing Manager

Description

You may not recognize our name, but you've likely seen our products on the shelves and websites of the largest retailers in the U.S. At American Plastics, we’re proud to be an action-oriented, U.S.-based company focused on growing both our people and our business. As one of the largest privately owned injection molded plastics manufacturers, we design and produce innovative home organization products that help consumers create order in their everyday lives. We've tripled our business in the last two years and expanded our production footprint across the country. This is a hybrid position based out of our Sales & Marketing Office in Mooresville, NC.

The Marketing Manager, Creative will execute marketing strategies developed by the Director of Marketing and play a key role in shaping our branded content and communications strategy. This individual will bring our brands to life across digital, print, in-store, and internal channels through the development of compelling, high-quality content. The ideal candidate combines creativity and strategic thinking with strong technical skills to engage diverse audiences and drive brand consistency across all touchpoints.

Job Responsibilities:

• Serve as the primary creative leader for both corporate and customer-facing branding efforts, including owned and licensed brands.

• Lead the development of brand (VBUs) and strategic frameworks in collaboration with Channel Managers.

• Partner with Legal and Product Marketing teams to oversee trademark management and registration processes.

• Provide input for new product launches while leading visual sell-in stories as it relates to presentations, packaging, and commercialization plans.

• Provide leadership for content creation, brand positioning, and differentiated storytelling strategies.

• Act as a creative director for photo and video shoots while partnering with vendor agencies. 

• Manage all in-house photo studio needs including photography, prop inventory and equipment.

• Utilize creative design software to produce high-quality logos, visual renderings, photos, graphics, videos and marketing assets.

• Mentor and support the development of the Graphic Designer, fostering team growth and creative excellence while managing creative workloads for the team.

• Manage relationships with external agencies and vendors to ensure the timely and high-quality execution of marketing deliverables.

• Oversee and maintain all digital communication channels, ie. Microsites, websites, social media channels.

• Lead the ideation, planning, and coordination of major trade shows.

• Effectively manage marketing budgets, resources, and timelines to support marketing initiatives.

• Perform additional duties as required to support the success of the marketing team and broader organization.

Requirements

• Education – Bachelors Degree in Marketing/Advertising/Communications

• 7-10+ years of marketing experience, preferably in marketing/communications/advertising/brand management/content development in a large, fast paced matrixed environment.

• Adept in Microsoft Office with advanced expertise in PowerPoint and Adobe Creative Suites.

• Exceptional project management and time management skills, including the ability to handle multiple projects while paying attention to details.

• Self-starter who can independently identify areas of opportunities, work ambiguity, and autonomously.

• Track record of consistently driving growth, creating processes, launching new capabilities, and successfully managing cross functional project teams. 

• Strong understanding of brand positioning, brand voice, and content's role in shaping the brand experience in a CPG space.

• Track record of effective high-level collaboration with cross functional teams.

• Creative problem solver with a can-do attitude who can manage multiple projects with ease.

• Strong storyteller with the ability to effectively communicate, both orally and written, and collaborate with people of all management levels.  

• Previous experience working with large retailers is a plus.

• National and Private brand management experience is a plus.

If you're excited to join a fast-paced, entrepreneurial, and inclusive environment where your ideas turn into action, we’d love to hear from you. Join the American Plastics team and help shape the future of home organization.