Executive Director, Client Investment Lead

As the Executive Director, Client Investment Lead, you will play a critical role in leading strategies across planning and activation that deliver on client business objectives but also push them into new territories. You’ll work at the intersectionality of data, media and creative to drive strategic and innovative solutions to meet the forces of change in the industry for this large-scale client. This individual will be responsible for all performance media relating to client acquisition, retention, and growth.  This will be achieved by refining our systematic and strategic approaches across Paid Digital, Search, Affiliate Marketing, and Social channels.

Qualifications

• 12+ years of media experience, preferably at an agency or consulting agency
• Track record for successfully driving digital customer growth and revenue across paid media platforms for B2C and B2B brands
• Demonstrated ability to develop and drive strategic media plans for large, complex organizations
• Strong people leader, guiding a team through change and transformation, with an eye on talent development, capability building, and culture
• Track record of building and developing high performing teams
• Proven experience using data analytics to provide greater customer insight, drive innovation and improve efficiency and productivity
• Demonstrated the necessary functional and technical knowledge and skills to deliver in this role
• Strong project management and interpersonal skills, with ability to take initiative in a challenging, fast-paced environment of multiple priorities
• Magnetic for clients with the capability to lead them through transformation
• Creative problem solver with an entrepreneurial spirit
• Strong media advertising and marketing technology understanding

Responsibilities

Strategic & Functional Skills

• Serve as the key point of contact for the client/s, internal Hearts and Science teams, creative agencies, OMG center and external media/data partners to drive integration, delivery and best in class performance media activation
• Develop, own and expand relationships with internal and cross agency partners as well as key strategic partners (Google, Amazon, Meta etc.) to drive excellence in performance and overall program management
• Operate as a performance media subject matter expert within the organization to ensure teams and processes are operating at a high standard, employing best practice, and maintaining expertise
• Work closely with Strategy, Marketing Science and Analytics to ideate on innovation and capability development in the performance media space 
• Continually monitor the landscape for new partners and technologies that can be acquired or deployed to up level media capabilities
• Advocate for data-driven decision making by leveraging multiple data sources from tech stack, external partners and internal resources to increase customer acquisition and engagement
• Understand the client’s marketing platform tools, capabilities, and data in order to advise on ways to better leverage them to drive ROI
• Operate as a transformation agent for clients to improve their digital and performance media strategy and execution
• Drive innovation in the areas of custom algorithms powered by machine learning, voice, and new technology media areas
• Foster a culture of continual learning, ensuring direct team members feel strong leadership support a respective environment, challenged and on the edge of performance media practices

Leadership Attributes

• Is action oriented, not fearful or acting with a minimum of planning to take challenges head on
• Ensure that the direct team members are integrating well with the cross-agency teams while upskilling them in Performance Media channels
• Maintain a collaborative spirit where the team can and will support each other, and troubleshoot/problem solve regardless of title
• Coach direct reports to deliver to the highest standards and provide additional management support where necessary
• Challenge status quo to identify potential for improvement in process, structure, and program
• Acts with clients in mind; establish and maintain effective client relationships gaining their trust and respect
• Consider future trends to articulate importance evolution of performance media plan without sacrificing the bottom line
• Is a team player, easily gains trust and support of peers.
• Encourages collaboration and can quickly find common ground and solve problems for the good of all without bias

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