Manager, Paid Social

Leadership

• Drive overall digital strategy and associated tactics to meet client’s goals, working closely with account lead(s)
• Established as leader with the client and across all departmental teams within OMD and our agency partners (PHD, etc), effectively prioritizing/negotiating needs between all parties
• Effectively manage and develop junior team members (mentoring, training, etc.)
• Prioritize and manage quarterly priorities and ad-hoc requests to ensure they are executed on time and to client expectations by entire client team
• Ability to problem solve, such as finding solutions for issues not yet attempted
• Proactively share learnings and best practices across the organization
• Establish oneself as an expert within their functional department and client team
• Identify ways to improve team efficiency and effectiveness, such as new processes
• Bring new proactive ideas to help meet client goals and grow business

Communication

• Ability to consult/educate/negotiate with clients and agency partners
  • Effectively communicate paid media insights, reporting, trends, and new initiatives to client/agency partners and vendors (as Social has ownership of the vendor relationships)
• Ability to present recommendations/ideas to client and internal team
• Ability to effectively merchandise successes to the client
• Help educate client team on latest trends, best practices, technologies, etc.
• Demonstrates appropriate judgment through proper escalation

Functional Expertise

• In-depth knowledge of:
  • Paid social optimizations (proactive and reactive)
  • Forecasting and opportunity/gap analysis
  • Campaign management tools, including bid rules/management
  • Advanced social knowledge
  • Monitoring new social trends and products and evaluating application to client
  • Research tools/competitive analysis
  • Budget/pacing and billing
  • Understanding integrated media
  • Client scope
  • Industry trends

• Bachelor’s degree in marketing, advertising or communications
• 3+ years of work experience managing online marketing/advertising accounts
• Be a proactive self-starter
• Possess general knowledge of direct marketing principles and strategies
• Have polished presentation, communication and listening skills
• Have strong organizational skills as applied through an ability to manage multiple projects at once
• Be confident in analyzing and acting on marketing data
• Software experience in Meta, Pinterest, TikTok, etc.