Question
FULL_TIME
2-5

Aftermarket Sales Representative

3/20/2026

The representative will be responsible for driving growth in service and parts sales by managing existing accounts, winning new business through proactive outreach, and securing truck repair orders. Key duties also involve promoting preventive maintenance agreements and processing orders efficiently.

Working Hours

40 hours/week

Company Size

10,001+ employees

Language

English

Visa Sponsorship

No

About The Company
Crown is one of the world’s largest material handling companies. Crown’s award-winning line of lift trucks maintains a reputation for advanced product design, engineering and integrated manufacturing processes. Offering a broad range of forklifts, as well as automation and fleet management technologies, Crown seeks to provide customers with forward thinking and innovative solutions designed to improve performance and lower operating costs. Headquartered in New Bremen, Ohio, Crown’s products are defining the future of material handling throughout the world. For more information, visit crown.com
About the Role

We’re on the hunt for a driven Aftermarket Sales Representative to power growth in service and parts sales. You’ll build strong relationships, win new business, and keep existing customers thriving, all while leveraging your expertise in material handling. Collaborate with a passionate team and make a real impact. Reporting to the Branch Manager, this is your chance to accelerate your career with an industry leader.

What you’ll do:

  • Own your accounts – manage customer needs with precision and care.
  • Drive growth – win new service and parts business through cold calls, presentations, and smart follow-ups.
  • Secure the deal – lock in truck repair orders for core and non-core products.
  • Promote PMP agreements – introduce and sell preventive maintenance plans to new customers.
  • Negotiate like a pro – craft tailored service and training agreements that deliver value.
  • Spot opportunities – upsell support products, repairs, batteries, rentals, and training.
  • Keep it moving – process orders quickly, efficiently, and with a smile.
  • Act fast – respond to leads within KPI timeframes.
  • Build trust – create lasting relationships through open, honest communication.
  • Stay organized – log every interaction in the CRM for seamless follow-up.

What we’re looking for:

  • Proven sales success in industrial or capital equipment industries.
  • Target-driven achiever with a history of exceeding goals.
  • Exceptional communicator – clear, confident, and persuasive.
  • Relationship builder – trusted by customers and colleagues alike.
  • Organized and adaptable – thrives under pressure and manages priorities.
  • Tech-savvy – solid Microsoft Office skills and CRM know-how.
  • Negotiation pro with sharp attention to detail.
  • Certificate III in Business Administration or Management (preferred).

What sets us apart?

Crown’s history began when two brothers founded the Company in New Bremen, Ohio (USA) in 1945. Today, the fourth generation of the very same family continues to lead Crown in all of its operations across the globe. Being a family-owned and run business is evidenced by more than 200 employees reaching service milestones in our 20, 25, 30, 35, 40, 45 and 50 year categories in Australia alone, with more than 2,000 employees reaching a 25 year service milestone globally. 

As a Company we want to continue to support our employees to be the best versions of themselves and that’s why, as a Crown employee you get to enjoy:

  • A benefits program which gives you access to discounts and cashback from over 400+ retailers nation wide.
  • Access to a health and wellbeing platform which supports your Mental, Physical and Financial goals.
  • Corporate Rates for Private Health Insurance.
  • An inclusive working environment.
  • An Employee Assistance Program for confidential counselling with chat, phone and face to face counselling options.

The Company

Crown Equipment is a well-respected global Materials Handling Equipment company which has enjoyed 50 years of success in the Australian market. The Company has operations in all Australian States and territories as well as many regional locations. The Company Brand is well known and respected in the marketplace and is supported by a customer value proposition based on highly skilled staff, quality products, strong service and parts back-up and leading-edge technology. 

Key Skills
SalesRelationship BuildingAccount ManagementCold CallingPresentationsNegotiationUpsellingOrder ProcessingLead ResponseCRMMicrosoft OfficeMaterial HandlingService SalesParts Sales
Categories
SalesManufacturingLogisticsTrades
Benefits
Discounts and cashback from over 400+ retailersHealth and wellbeing platform accessCorporate Rates for Private Health InsuranceInclusive working environmentEmployee Assistance Program
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