FULL_TIME

Remote

5-10

Digital Advertising Manager - Paid Media Manager

3/22/2026

The role involves developing and overseeing paid media strategies across various platforms like Facebook, Google, and LinkedIn, ensuring alignment with business objectives and meeting ROI/ROAS targets. Key duties include directing end-to-end campaign execution, monitoring KPIs, translating data into actionable insights, and collaborating cross-functionally.

Working Hours

40 hours/week

Company Size

51-200 employees

Language

English

Visa Sponsorship

About The Company

IT Staffing & Recruitment

About the Role

I. Summary of Responsibilities - Employment Contract

Strategic Leadership

Develop and oversee paid media strategies across Facebook, Google, LinkedIn, TikTok, Instagram, Twitter/X, Spotify, and programmatic platforms.

Align paid media initiatives with overall marketing and business objectives, ensuring ROI/ROAS targets are consistently met.

Lead media planning and budget allocation to maximize efficiency and profitability.

Campaign Management

Direct end-to-end campaign execution: keyword strategy, audience segmentation, landing page optimization, ad copywriting, and analytics integration.

Monitor KPIs and performance metrics, proactively optimizing campaigns to achieve growth targets.

Implement A/B and multivariate testing to continuously improve campaign performance.

Analytics & Reporting

Translate complex data from Google Analytics, Meta Ads Manager, LinkedIn Ads, TikTok Ads, and other platforms into actionable insights.

Deliver clear, strategic performance reports to leadership and clients, highlighting opportunities for growth and efficiency.

Cross-Functional Collaboration

Partner with Creative, Copywriting, SEO, UX, Social, Content, and Tech/DevOps teams to ensure cohesive execution of paid media campaigns.

Integrate paid media into the broader marketing mix, driving synergy across channels.

Client & Stakeholder Management

Serve as a senior point of contact for clients, managing expectations, presenting strategies, and leading pitches.

Communicate campaign progress, OKRs, and strategic recommendations to leadership and stakeholders.

Team Development

Mentor and guide junior paid media specialists, ensuring high-quality output and professional growth.

Standardize processes, tools, and reporting frameworks to elevate team efficiency and consistency.

I. Minimum Qualifications (Education and Experience)

● Bachelor’s/College Degree in Marketing, Statistics, Data Science/Analytics, or related field.

● Minimum of 5–7 years of experience in digital marketing, with at least 2 years in a leadership or managerial role.

● Proven track record of managing large-scale paid media budgets and delivering measurable business results.

● Project management experience preferred.

II. Type of Skills and/or LICENSING/CERTIFICATION Required:

● Must be knowledgeable in Google Workspace.

● Strong professional written and verbal communication skills

● Ability to handle multiple tasks with changing priorities in a dynamic, fast-paced environment

● Driven, passionate, and self-motivated

● Should demonstrate expertise in Meta Ads, Google Ads, and TikTok Ads.

● Knowledgeable of other paid ads platforms such as LinkedIn, X, Spotify, and other emerging platforms)

● Should have intermediate to expert-level experience in the following:

○ Google Analytics

○ Google Suite

○ Google Adwords

○ MS Excel/Google Sheets

○ Meta Business Suite

○ Meta Ads Manager

○ Analyzing Data

○ A/B Testing

● Conversion Rate Optimization (CRO) Techniques

● Good understanding of marketing principles

● Account Management

● People Management

● Project Management

Key Skills

Paid Media StrategiesFacebook AdsGoogle AdsLinkedIn AdsTikTok AdsProgrammatic PlatformsMedia PlanningBudget AllocationKeyword StrategyAudience SegmentationLanding Page OptimizationA/B TestingGoogle AnalyticsMeta Ads ManagerData AnalysisAccount Management