Associate Director - Marketing & Communications - Mumbai

Turner & Townsend is a global professional services company with over 22,000 people in more than 60 countries.
Working with our clients across real estate, infrastructure, energy, and natural resources, we transform together delivering outcomes that improve people’s lives. Working in partnership makes it possible to deliver the world’s most impactful projects and programs as we turn challenge into opportunity and complexity into success.
Our capabilities include program, project, cost, asset and commercial management, controls and performance, procurement and supply chain, net zero and digital solutions.
We are majority-owned by CBRE Group, Inc., the world’s largest commercial real estate services and investment firm, with our partners holding a significant minority interest. Turner & Townsend and CBRE work together to provide clients with the premier program, project and cost management offering in markets around the world.

Please visit our website: www.turnerandtownsend.com

The Asia Marketing and Communications team is a high-performing and talented team that drives best practice and expertise across all aspects of marketing and communications including brand and profile, digital and social media, internal and external communications and events. 

We play a pivotal role in supporting the growth of our Asia Turner & Townsend business and take pride in delivering engaging, high quality and insight-based marketing and communication in service of our ambitious growth strategy.  

To support continued business growth in our region, we are seeking an experienced and dynamic Marketing and Communications Associate Director who will provide active support to the brand, marketing, communications and digital marketing plan and initiatives in India, a priority market for Turner & Townsend. This role will report to the Head of Marketing and Communications in Asia and will primarily focus on strengthening our brand and profile in India through the effective execution of our marketing and communications strategy in the market.  

The successful candidate must demonstrate an ability to develop campaigns that support the marketing plan and actively contribute to marketing strategies. This individual must be able to work with and influence senior stakeholders and create concise and well-written narratives in a fast-paced environment.  

The successful candidate will also be required to work with third party suppliers including agencies, creative suites and partner organisations. Specific responsibilities include:  

Strategy and best practice: 

• Develop and execute an annual marketing plan and calendar for India. 

• Support new campaigns and initiatives, including scoping, milestone management, stakeholder engagement, governance, promotion, launch and close out/ROI. 

• Advise business teams on the right communications and marketing activities to achieve their objectives.  

• Evaluate business cases and requests for marketing spend and support, as aligned with the marketing plan. 

• Contribute to processes, systems and tools which create best practice marketing and communications approaches. 

• Be a brand custodian in India, driving brand compliance, understanding and training within the marketing team, and broader business.  

• Support Asia-wide and global marketing and communications initiatives, as required. 

External communications 

• Lead external communications activity for India including award submissions, social media, collateral, and associated profile-raising activities, ensuring consistency in messaging across all channels. 

• Manage media relations, including cultivating relationships with journalists, responding to media inquiries, and preparing press releases, articles, and other public-facing materials. 

• Develop India-centric copy of marketing collateral as required.  

• Deliver flagship communications campaigns in the market to increase awareness of our brand. 

• Develop and execute approved external event and conference activities that drive ROI and target market engagement. 

• Leverage regional sponsorships and memberships to maximize engagement and measure ROI. 

Internal communications: 

• Develop and implement a comprehensive internal communication strategy to support business goals and priorities in the market. 

• Create engaging content for a variety of communications channels, including emails, intranet, newsletters and internal events. 

• Manage internal communications tools and platforms to ensure information is accessible and up to date. 

• Monitor and measure the effectiveness of internal communications campaigns and implement findings for continuous improvement. 

• Work in partnership with the global Internal Communications team to localise any global internal communications campaigns, ensuring all activities are fit for market while adhering to brand guidelines.  

Reporting:  

• Undertake tracking to demonstrate the ROI of all communications activities. 

• Produce and/or contribute to Board reports and leadership reporting, as required. 

• This role will support our business in India and will report directly to the Asia Marketing and Communication Lead. 

Team management 

• Proven ability to lead and coach small teams, inspiring collaboration, accountability, and high performance to ensure timely and effective delivery of tasks and projects. 

• Ability to provide clear and actionable direction and deliver constructive feedback for the team to deliver high-quality work.

Qualifications

• Relevant degree in Communications, Media, Marketing, Journalism, English or a relevant field.  

• 10+ years of experience across corporate marketing/communications. Familiarity with construction consultancy, advisory, legal, architecture, or real estate industries is desirable but not essential.  

• Practical experience of how professional service organizations build brand and win work; and of the marketing approaches that underpin them. 

Essential skills 

• Excellent interpersonal skills, with the ability to build relationships, collaborate and work with stakeholders at all levels. 

• Demonstrated experience of leading small teams and inspiring team members to deliver high-quality work.  

• Superior written, analytical and oral communications skills; very detail oriented.  

• Strong copywriting skills and ability to identify and shape key messages. 

• An ability to identify critical messages and unique selling points, and clearly communicate them.  

• An ability to operate in a fast paced, dynamic environment. 

• Passionate about and focused on outcomes to support business success. 

• Should be a self-starter and possess a strong ability to handle multiple projects simultaneously to tight deadlines.  

• Demonstrates the utmost in integrity, with a solid work ethic, confidence, diplomacy, and credibility. 

• Strong PC skills required. Expert use of Microsoft Office package, especially MSWord, Excel and Power Point. Understanding of dotmailer, Foleon is advantageous. 

• Work as part of the Asia marketing and communications function, in addition to working with global communications professionals. 

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It is strictly against Turner & Townsend policy for candidates to pay any fee in relation to our recruitment process. No recruitment agency working with Turner & Townsend will ask candidates to pay a fee at any time. 

Any unsolicited resumes/CVs submitted through our website or to Turner & Townsend personal e-mail accounts, are considered property of Turner & Townsend and are not subject to payment of agency fees. In order to be an authorised Recruitment Agency/Search Firm for Turner & Townsend, there must be a formal written agreement in place and the agency must be invited, by the Recruitment Team, to submit candidates for review.