Senior Loyalty Manager (m/f/d)

AUTODOC is the largest and fastest growing auto parts ecommerce platform in Europe.
Present across 27 countries with around 6,000 employees, AUTODOC generated revenue of over €1.8 billion in 2025, supplying more than 9.3 million active customers with its millions of vehicle parts and accessories for car, truck, and motorcycle brands.

Curious minds, adventurous experts and tech-savvy professionals - one team, one billion euros revenue. Catch the ride!

To further strengthen our Digital Marketing and Customer Management team, we are looking for a Senior Loyalty Manager (m/f/d) who will play a primary role in shaping, optimizing, and managing all customer loyalty initiatives at AUTODOC. Your mission is to turn first‑time buyers into loyal repeat customers, increase customer lifetime value, and build a loyalty ecosystem that delivers tangible added value.

Key Responsibilities:

Loyalty Strategy & Program Development

• Develop and enhance the company’s loyalty program.
• Define and monitor key KPIs such as retention rate, activation of new customers and one-time, LTV, Incentive usage rate, abandoned baskets CR
• Analyze customer behavior and identify strategic opportunities for retention and activation growth.
• Segment customers based on purchase behavior

Data Analysis & Reporting

• Evaluate campaign performance and loyalty KPIs to drive continuous improvement
• Collaborate with Data/BI teams to generate insights
• Conduct tests on incentives, discounts, bundles, and loyalty program features.

Customer Insights & Market Research

• Identify customer needs within the automotive aftermarket segment.
• Benchmark loyalty programs in e‑commerce and the automotive industry.
• Develop new benefits such as workshop partnerships, exclusive discounts, or service packages

• Proven experience in loyalty management within e‑commerce or a similar industry
• Strong analytical skills
• Solid understanding of e‑commerce metrics and customer lifecycle behavior.
• Experience in the automotive aftermarket is a plus but not required.
• Strategic mindset combined with hands‑on execution skills.
• Excellent communication skills and the ability to work cross‑functionally

What do we offer?

• Competitive salaries based on your professional experience
• Fast growing international company with stable employment
• Annual vacation of 26 working days and 1 additional day off on your birthday
• A cafeteria benefits system that lets you choose from options such as life insurance, private medical care, a sports card, cinema tickets, and more
• Mental Wellbeing Program – the opportunity for free psychological counseling for you and your family members 24/7 hotline and online sessions
• AUTODOC Corporate Discount (up to 500 Euros per annualy) to order parts for their own use at special discounted rate
• Retail discounts of up to 75% on travel, technology, fashion and much more
• Opportunities for advancement, further trainings (over 650 courses on soft and hard skills on our e-learning platform) and coaching
• Free English and German language classes