Marketing Specialist – Part-time

Upstream delivers a cloud-based, AI-powered data management platform purpose-built for connected vehicles, smart mobility, and the IoT ecosystem. By leveraging mobility data, Upstream empowers customers with advanced AI-driven cybersecurity solutions, including detection and response (XDR), API Security, and proactive quality detection.

Upstream is looking for a tech-oriented, highly organized, and proactive Marketing Specialist to join our Marketing team on a part-time basis. In this role, you will be the driving force behind our global event presence, ensuring Upstream stands out at the world’s leading tech and automotive conferences. If you are a "hands-on" executor who thrives in a fast-paced environment and has a passion for detail, your place is with us!

This role is part-time and is Herzliya Israel based.

Responsibilities

• Global Event Management: Plan, execute, and analyze Upstream’s presence at global tech and automotive events from start to finish.
• End-to-End Ownership: Own the entire event lifecycle, including logistics, operations, vendor management, and communications plans (email promotions, social media, etc.).
• Cross-Functional Collaboration: Work closely with the marketing and sales teams to ensure cohesive messaging, design, and brand positioning across all event touchpoints.
• Vendor & Partner Relations: Act as the primary point of contact for event organizers and external vendors to ensure seamless execution and high-quality deliverables.
• Budget Management: Carefully plan and track the event spend and budget, navigating through vendor and event payments.
• Demand Generation Analysis: Monitor and report on the success of events and demand generation, providing data-driven insights to optimize future marketing activities.

Requirements

• Native English speaker – a huge advantage.
• 1–2 years of marketing experience in a tech company or startup – a big advantage.
• Experience with HubSpot and a passion for using AI tools to streamline workflows - a big advantage.
• Exceptional attention to detail and proven ability to multi-task and manage complex, fast-moving projects simultaneously.
• Strong written and verbal communication skills with the ability to convey complex ideas clearly.
• Very strong teamwork skills; you enjoy collaborating in a matrix organization to achieve shared goals.
• Willingness to work irregular hours during peak periods to meet deadlines and ensure optimal execution.
• A proactive "can-do" approach with a high degree of independence and problem-solving skills.