Question
Contract
5-10

Data Analyst

3/30/2026

The analyst will analyze customer behavior and site performance to identify friction points and opportunities, leading A/B tests from hypothesis definition to insight presentation. Responsibilities also include maintaining tracking, building dashboards, and translating data into actionable guidance for product and engineering teams.

Working Hours

40 hours/week

Company Size

10,001+ employees

Language

English

Visa Sponsorship

No

About The Company
Founded in 1947, H&M Group is a global design company with ~4,702 stores in 76 markets and 56 online markets. At H&M Group, we believe in making great design available to everyone. It’s essential in everything we do. Our family of brands and business ventures offer customers around the world a wealth of fashion, beauty, accessories and homeware, as well as modern menus with fresh and local produce at some of the brands’ in-store eateries. But design is so much more than just products; it’s about clever design processes, efficient product flows, creating experiences that enrich, and smart solutions that benefit all our customers. Sustainability is always at the core of our business. Not only because we like to do what’s right — but it’s also beneficial for our business. We will continue to push for change and lead the way towards a more inclusive and sustainable fashion future. Do you want to join us? We will trust you with great responsibility right from the start, reward a passionate mindset and encourage an entrepreneurial spirit. When you start a career with H&M Group, there’s no limit to where it can take you. H&M Group's Moderation Policy: Welcome to H&M Group’s official LinkedIn page. Ask questions, exchange ideas and meet members and employees from all over the world. This page is moderated daily and we always do our best to answer each one of you in a timely manner. Please remember to keep a friendly tone and in line with LinkedIn’s legal terms at https://www.linkedin.com/legal/user-agreement Comments and posts that contain foul language, are off-topic or unnecessarily rude will be deleted. We also encourage you to report any inappropriate content. We use an external tool to handle the comments on our page, so please note that your comments can be stored. For questions, please contact our team at info@hm.com.
About the Role

Job Description

Step into a role where your insights directly shape how thousands of customers experience stories.com. We’re looking for an experienced Data Analyst with a strong background in customer data who can turn user behavior into smart decisions, sharper product development, and meaningful business impact. If you thrive in a handson environment where experimentation, customer insights, and real influence go hand in hand, this is your opportunity to make a mark. 

Your Responsibilities: 

What you will do: 

  • Analyze customer behavior and site performance to identify friction points and opportunities. 
  • Follow-up on new feature and design performance 
  • Work with Tracking and Data Quality - maintain and improve existing tracking and implement new tracking points if needed 
  • Lead and evaluate A/B tests — from defining hypotheses to presenting clear insights and recommendations. 
  • Translate data into actionable guidance for product managers, engineers, and e- commerce leaders. 
  • Conduct monthly performance reviews of key KPIs 
  • Build dashboards and visualizations that support strategic prioritization and decision making. 
  • Collaborate closely with product and engineering teams to ensure data is used effectively in development work. 
  • Support a more data driven culture at Stories.com by sharing learnings, simplifying complexity, and elevating the use of insights across teams. 

WHO YOU’LL WORK WITH 

You will be part of a crossfunctional product team of around 10–12 colleagues, including a product manager, business analyst, engineers and a project lead, working closely together to develop and improve the stories.com experience. You will also collaborate with the broader ecommerce organisation, such as the ecommerce lead and controller. 

Qualifications

We are looking for people with… 

  • Several years of experience working with customer data — from B2B or B2C environments — with strong ability to interpret user behavior, funnel metrics, and digital performance insights. 
  • Strong SQL skills and experience with BigQuery. 
  • Proficiency in PowerBI or similar visualization tools. 
  • Experience with digital analytics tools (e.g. Google Analytics, Looker studio and ContentSquare) 
  • Solid understanding of experimentation and A/B testing. 
  • Ability to work with structured data and established pipelines. 
  • Strong commercial understanding of e‑commerce metrics and customer behavior. 
  • Excellent communication skills and ability to adapt insights to different audiences. 
  • Fluency in English. 

And people who are… 

  • Impact driven – you focus on insights that change product direction and business outcomes. 
  • Curious problem solvers – you dig into customer behaviour and ask the questions others don’t think of. 
  • Clear storytellers – you turn complex data into simple, compelling narratives that influence decisions. 
  • Collaborative partners – you enjoy working closely with product, engineering and business teams. 
  • Pragmatic & self driven – you take ownership, move fast, and find smart solutions without overcomplicating. 

Additional Information

This is a full time temporary contract until august 2027 based at our Head Office in Kungsholmen.  

If you feel this opportunity is exciting feel free to apply by sending in your CV in English as soon as possible, but no later than the 10/4. Due to data policies, we only accept applications through our career page. 

We value collaboration and believe that great ideas thrive when we work closely together. Therefore, this role is primarily office-based, with four days per week at the office to foster teamwork and engagement. One day per week, you’ll have the flexibility to work remotely. 

Please note this position is offered on a local contract, therefore you should have the legal right to work in Sweden before applying. Other candidates are welcome to register their interest, and we will keep you in mind for future opportunities.   

WHO WE ARE  

& Other Stories is a modern fashion brand that tells expressive stories. Designed for everyday living – with its excitement, curiosity and imperfections – our clothes empower those who think differently. Learn more about & Other Stories here

WHY YOU’LL LOVE WORKING HERE 

We offer all our employees attractive benefits with broad development opportunities. All our employees receive a staff discount usable on all our H&M Group brands in stores and online. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here. 

In addition to this, Sweden-based colleagues also receive: 

  • 30 days holiday 
  • A collective agreement which includes pension and life insurance 
  • Wellness benefit 4000kr/year 
  • Benify Benefits Portal 

JOIN US 

Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are. 

We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.   

We look forward to hearing from you  

Key Skills
Customer Data AnalysisUser Behavior InterpretationSQLBigQueryPowerBIData VisualizationA/B TestingExperimentationDigital AnalyticsE-commerce MetricsCommunicationData QualityTracking ImplementationHypothesis DefinitionDashboard BuildingProduct Collaboration
Categories
Data & AnalyticsSoftwareCreative & MediaRetail
Benefits
Staff DiscountH&M Incentive ProgramHolidayPensionLife InsuranceWellness Benefit
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