Demand Generation Specialist

Description

LoadSpring is expanding beyond hosting into the world of predictive transformation. At LoadSpring, we bridge innovation and transformation with our LoadSpring Cloud Platform and the integrated data capabilities we provide through LoadSpring INSIGHTS. Our technology solutions provide a secure hosting platform to run the project and capital-intensive industries' most crucial project applications, delivering a reporting and analytical database of clean, accurate, relevant, and structured data.

LoadSpring’s innovative, tenacious, and driven professionals benefit from a unique working environment where our teams blend varying perspectives, experiences, and technologies to solve complex problems. In our value-filled environment, you’ll feel supported with workplace flexibility, commitment to health and wellness, and varied professional growth opportunities. We are excited to invite you to apply for our Demand Generation Specialist position and see how you can help top companies around the globe unlock the power of their data and position them to make the best strategic business decisions!

About the Demand Generation Specialist role:

As a Demand Generation Specialist, you will sit at the intersection of content strategy, SEO, and demand generation, owning programs that put LoadSpring’s brand in front of the right people at exactly the right moment. You will collaborate with cross-functional teams to drive brand awareness, lead generation, and customer engagement. 

What you'll do as a Demand Generation Specialist:

• Execute ongoing content optimization strategies to strengthen organic search visibility and domain authority.
• Research and identify content gaps, keyword opportunities, and emerging search trends to continuously improve our presence.
• Monitor and analyze organic performance metrics, search rankings, and AI visibility signals, translating data into actionable optimization recommendations.
• Assist in the end-to-end content production process.
• Interview internal subject matter experts, product leaders, and customer-facing teams to extract technical insights and customer narratives and transform them into audience-first content.
• Produce a range of content formats, including blog posts, white papers, AEO-optimized Q&A responses, case studies, and thought leadership pieces that build brand credibility and drive inbound demand.
• Develop and maintain a content calendar aligned to campaign priorities, buyer journey stages, and search opportunities.
• Ensure all content reflects brand voice, is optimized for both human readers and AI search environments.
• Support multi-channel demand generation campaigns across email, paid, organic, and social to drive awareness, leads, and pipeline.
• Collaborate with Sales to understand buyer pain points, objections, and content needs to ensure content programs support the full funnel.
• Track and report on content and campaign performance.

Requirements

What you'll need to be a successful Demand Generation Specialist: 

• 1-2 years of experience in demand generation, content marketing, or a related B2B marketing role.
• Understanding of SEO fundamentals, including topic clustering, semantic optimization, internal linking, and on-page best practices.
• Genuine curiosity about AI search environments and how platforms and a proactive approach to optimizing for them.
• Exceptional writing and storytelling skills.
• Experience interviewing subject matter experts and translating complex or technical topics into clear, compelling customer-facing narratives.
• Familiarity with marketing automation, CRM, and analytics tools (HubSpot a plus).
• Experience in a B2B SaaS or technology environment strongly preferred.
• Bachelor’s degree preferred. 
• Familiarity with HubSpot preferred.

World-Class Benefits

We are proud of our high-energy and all-around fun working environment. Our team loves to come to work, loves to learn, and loves to win. We offer the following perks to keep you happy, healthy, and engaged at work.

• An entrepreneurial culture where employees are empowered, leadership is open, and your ideas are executed.
• A spot where executives are your partners who encourage innovation and your growth.
• An entire company passionate about our cloud, technology, and top-notch customer service.
• A place where collaboration is highly valuable and all our employees feel like they sit in the office!
• As well as the usual benefits: Health, Dental, Vision, Life, Disability, 401k with a match, and more!

EEO

LoadSpring Solutions Inc. is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected Veteran status.

U.S. Citizenship or Lawful Permanent Residence status may be required for certain positions. For positions requiring U.S. Citizenship or Lawful Permanent Resident status, verification of such status will be required upon accepting employment.

Disclaimer

Please be aware that fraudulent individuals and organizations may post fake job advertisements using our company's name or logo. We take these matters seriously and are committed to preventing fraudulent activity. To ensure your safety, please always verify the legitimacy of job postings and emails originating solely from the loadspring.com domain, recruiting.paylocity.com domain, or from the email address do-not-reply@mail.paylocity.com. We do not request personal information or payment for job applications, interviews, or employment offers. If you suspect a job posting or email to be fraudulent, please report it to abuse@loadspring.com. Thank you for your vigilance and cooperation.