Brand Director (Content)

Description

 As Brand Director, you will stand as the wielder of our brand’s power—an architect of vision and the driving force behind performance that strikes like lightning. We seek a true Creative Operator, one who can channel high-level strategy into high-converting creative that lands with the force of Mjölnir. Whether leading warriors in-house or commanding agency alliances, you thrive where grand storytelling meets rapid, data-driven execution. From the first thunderclap of a social hook to the final moment of conversion on our D2C realm, you will own the journey—and ensure every touchpoint echoes with strength, precision, and impact. 

Core Responsibilities

1. Creative Operations & System Design

• Build the Factory: Establish and refine the workflows that allow us to produce a high volume of content without quality loss.
• Scalable Leadership: Lead and Develop an internal team of designers, editors, and copywriters, while directing external agencies or freelance creators as needed.
• The "Agency Mindset": Bring the efficiency and rigorous project management of a top-tier agency to an in-house environment, ensuring deadlines are met and resources are optimized.

2. Social-First Growth (Video-Led)

• Organic & Paid Video: Lead the strategy and production for "thumb-stopping" video content. You understand how to      differentiate between high-production brand films and lo-fi, high-converting UGC (User Generated Content) for TikTok, Reels, and YouTube.
• Performance Creative: Partner with the Growth team to analyze ad performance. You must be able to look at a data dashboard and immediately translate "low CTR" into a creative pivot or a new hook.
• Community Narrative: Ensure the brand’s organic social presence feels authentic and community-focused while effectively feeding the top of the marketing funnel.

3. Digital Storefront & Merchandising

• Website Experience (UX/UI): Own the visual direction and user journey of our D2C website. You are responsible for ensuring the site is aesthetically premium and optimized for Conversion Rate Optimization (CRO).
• Visual Merchandising: Oversee how products are showcased. This includes art-directing product photography, managing collection page hierarchies, and ensuring the "hero" products are positioned for maximum impact.
• Seamless Journey: Ensure a cohesive visual narrative from the social ad click to the specific landing page experience.

Wage: Annual of $110,000+ depending on qualifications

Requirements

•   Experience: 8+ years in creative leadership. We welcome candidates with a strong agency background (Creative Director or Associate CD level) who have a proven track record of scaling D2C brands.
• Performance Pedigree: Deep experience in video-heavy social campaigns. You know what makes a 3-second hook work and how to iterate on winning concepts.
• Data-Informed: You view "data" as a creative tool. You can discuss Click-Through Rates, Thumb-Stop Ratios, and Conversion Rates as fluently as you discuss typography or color theory.
• Agility: The ability to pivot quickly between high-level brand strategy and "hands-on" creative troubleshooting.
• Leadership: Energetic and empowering leader, exhibiting confidence in self and others; Ability to manage change within the team to ensure continuous improvement and use of key technologies and creative tools.

What Success Looks Like

• Velocity: Drastically reducing the time from "concept" to "live ad" through better operations.
• Growth: Measurable increases in ROAS and customer acquisition driven by creative testing.
• Brand Authority: A unified, premium brand feel that persists from a TikTok comment section all the way to the "Thank You" page of the website.